On Air & In Print

As my work across TV, radio, and digital media grows, this space serves as a place to share a bit more about it all. Whether it’s breaking down a viral PR crisis or discussing the psychology of goal setting, I provide expert analysis that is both considered and accessible.

PR, Brand & Social Media Analysis

I provide expert commentary on the stories shaping the news. From celebrity reputation management and Royal Family dynamics to corporate crisis navigation and the impact of social media policy, I analyse the ‘how’ and ‘why’ behind the headlines.

  • Specialisms: Crisis management, PR disasters, celebrity and personal branding, social media trends, marketing in general, seasonal marketing (including annual Christmas ad analysis).

  • As Seen In/On: BBC News, ITV, Channel 5, Talk, LBC, BBC 5Live, BBC local radio, Daily Mail, Forbes, Stylist, and The Independent.

The “Good Week / Bad Week” Weekly Segment

In 2025, I launched a weekly radio segment across the BBC local network (Hereford & Worcester, Shropshire, and Stoke). Every Friday at 3:35 PM, I join Toni McDonald to look at the week through the lens of reputation: who triumphed, who stumbled, and what we can learn from it. It has quickly become a listener favorite for its fast-paced, insightful take on the week’s news.

Goals & New Year Resolutions

Following the launch of You’ve Got This, I have become a regular contributor on the science of achievement. Moving beyond “New Year’s Resolution”, I discuss the power of intentional goal-setting and how to stack the odds in your favour.

  • Notable Appearance: Providing live expert insight on BBC News immediately following the New Year’s Eve fireworks.

  • Media Footprint: Heart FM, BBC 5Live, LBC, Times Radio, Talk, and Femail.

Work With Me

If you are looking for a multi-award-winning PR adviser and marketing expert to provide sharp, engaging opinion for TV, radio, or print, please get in touch.