5 questions to ask a brand ambassador

5 questions to ask a brand ambassador

How do you decide who to have as a brand ambassador for your brand? And if you’re an influencer, how do you pitch to a brand when it comes to working with them? This episode of the Small & Supercharged Podcast is all about questions to ask a brand ambassador to make sure you get the right person for you. And all this information will also help you to pitch to the brands you love if you’re an ambassador.

5 questions to ask a brand ambassador


On this episode of the podcast, I share five essential questions I would ask connected to any potential brand ambassador. Not only are these questions useful, but they allow the influencer to really sell themselves and share what’s special about them. Equally, these questions also allows brands to find out all about the influencer, and start to think about how they could, potentially, be incorporated into a marketing plan.

Picking a brand ambassador for you brand should be a considered decision. It’s not one to rush. Getting the wrong ambassador for your brand is, at best, a waste of money and time. At worse, it could alienate your existing customers, put off potential customers, and create a whole world of bad feeling too, which you certainly don’t want or need.

What questions do you ask? What did I miss? Let me know…

Small & Supercharged Mastermind

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Behind the Golden Ticket giveaway with Laura Szuca from Equilibrium Products

Golden Ticket giveaway with Laura Szuca from Equilibrium Products

Golden tickets, innovation, safety and Mikey? Yes- today’s podcast guest is Laura Szuca, Sales Director of Equilibrium Products and the lady behind the Instagram account, Wannabe In The Ribbon (@wannabeintheribbons)

Behind the Golden Ticket giveaway with Laura Szuca from Equilibrium Products

As Equilibrium Products launches its amazing Golden Ticket competition (with loads of amazing prizes from Masterminders too!), I caught up with Laura and found out all about it. In addition, we talk about the heritage of Equilibrium and the company’s dedication to happy horses, the research that goes into each product including the Stellar head collar, and we chat about the gorgeous Mikey too- who moonlights as a model for Equilibrium!

The podcast shares all the background behind the huge giveaway that is set to span the summer, some of the incredible prizes and great brands involved, how you can win, and lots more. We also chat about Equilibrium Products’ work around horse happiness and safety- the research, the testing, and how the brand really is incredibly passionate about all things equine.

To find out more about Equilibrium Products’ Golden Ticket giveaway and some of the incredible prizes up for grabs, see the website here.

For more information on Equilibrium Products, see the website, follow in Instagram, or like the page over on Facebook.

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7 content tweaks you need to do!

7 content tweaks you need to do

What’s that you say? You cross post? Can I offer you an alternative idea that could help your reach and engagement?!

7 content tweaks you need to do!


We all know that repurposing content is a great idea. Not only does it make all the content that you create work harder and give it more chance of being seen by your audience, but it also reduces the workload from your point of view as you don’t need to keep creating new content, all the time, for every new platform.

But how do you do this effectively? This podcast will help you repurpose your content a lot better, thanks to seven simple content tweaks.

Simply cross-posting might not get the best results, as when you post the same content, to different platforms without any adjustment for the platform, it doesn’t appear to be native. By this, I mean that if you say ‘link in bio’ on Facebook, it’ll make very little sense as there’s not a bio on Facebook! Equally, if you include a hyperlink in your copy over on Instagram, it just won’t work… and who’s copying and pasting it to put into Safari? And if you want people to engage in what you’re saying AND you want the functionality such as tags, etc to work, you need to do a bit of work too!

On this episode of the podcast, I share seven easy content tweaks to make it work better on all the platforms you want to post to. I hope you find it helpful!

Small & Supercharged Mastermind

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Recycling, repairing, and creating really sustainable products with Danielle Reynolds from DVR Equestrian

DVR Equestrian

Which business…

🌟started as a Kickstarter campaign

🌟originally had a collection made by the owner

🌟 has now grown and expanded to include an extensive range of riding apparel with impressive eco credentials?

You guessed it- it’s DVR Equestrian- and founder Danielle is on this episode of the Small & Supercharged Podcast!

Recycling, repairing, and creating really sustainable products with Danielle Reynolds from DVR Equestrian

I’ve admired Danielle’s work for a while now and it was great to chat about all things DVR, how it started, recycled fabrics, shopping by value, and other ways to be more sustainable beyond horses too (I’ve bought the washing machine ball!)

Danielle designs all the clothing herself- she started making them too- and is a real authority on sustainability, recycled materials, and how we can make better choices at the same time as expecting high performance in our equestrian products.

In addition to this, Danielle shares some of the things that makes DVR different, including a repair service (I know!), allowing people shop by value, and so much more. She also shares some non-equestrian switches that are pretty marvellous too!

To find out more about DVR, make sure you visit the website here.

You can also find DVR Equestrian on Instagram and Facebook.

 

Small & Supercharged Mastermind

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5 ways to collaborate with brands (whoever you are!)

5 ways to collaborate with brands

Hands up if you love a collaboration 🙋‍♀️ but do you sometimes struggle to think of how to collaborate with brands you love?
Want five fab ways to collaborate with brands? Your wish is my command…

5 ways to collaborate with brands (whoever you are!)


Collaborations are a great way to promote your brand and grow your audience, and there are LOADS of ways that you can collaborate with brands, whether you are one or if you’re an influencer.

In this episode of the podcast, I chat through five ways to collaborate with brands, to ensure everyone benefits and you achieve your goal for the collaboration- whatever that is.

Collaborations don’t have to be highly complex, in fact, the simplest ones can often be the most effective. It’s really important that you put the time and effort in to make sure you find the right people to collaborate with- those who share your core values, have audiences likely to be interested in what you do, and want to collaborate with you (and put the work in!). Collaborating with people who don’t share your beliefs, have wildly different audiences and have no real interest in working with you as a partnership won’t ever deliver the value you want…

Enjoy the podcast- whether you’re an influencer or a brand looking to collaborate with others brands, I think it’s packed with value to help you on your way to a great collaboration.

Small & Supercharged Mastermind

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