katrina midgley

Behind the scenes at Blenheim Palace International Horse Trials with Katrina Midgley

Whether you’re a horse enthusiast or not, you’ll recognise Stable Events as the masterminds behind  Blenheim Palace International Horse Trials and other prestigious events like The Game Fair. On this episode, we catch up with the lady behind the eventing side of Blenheim- Katrina Midgley.

On this episode of the podcast, Katrina shares her fascinating journey from Pony Club beginnings to becoming a pivotal figure in event management. She talks about how her early experiences at events like Badminton and Burghley, combined with her work with TRMG producing show guides for major events like Royal Windsor Horse Show and Olympia, paved the way for her current role. Through TRMG, she got involved with The Game Fair, and her passion for event management has only grown since.

What’s it like to be in event management?

Katrina gives us an insider’s look at what it takes to organise large-scale events. From managing operations, marquees, infrastructure, and water, to overseeing various aspects of Blenheim Palace International Horse Trials and The Game Fair, her role is both challenging and rewarding. The key to success? A strong, capable team and the ability to think on your feet.

And now for Blenheim Palace International Horse Trials…

We delve into the special allure of Blenheim Palace International Horse Trials. Blenheim offers a closer, more intimate experience with riders and horses compared to other events. The beautiful venue, with its iconic bridge over the lake and stunning palace backdrop creates an unforgettable atmosphere. Visitors can enjoy a day filled with equestrian sports, shopping, and scenic views as well as additional attractions to keep all the family amused. This year, the team is also introducing new features, to mark Stable Events’ first year organising the event…

Interactive Talks and Demonstrations: In this new talk area, visitors can learn from the best and get involved in discussions about topical issues in the horse world.
Evening with Geoff Billington: Showjumper Geoff Billington will be entertaining equestrian enthusiasts in an evening event after the main show has closed.
Innovative Course Design: The 100 now incorporates a water complex, situated in the heart of the retail area, thanks to the collaborative efforts of course designer David Evans. This adds an exciting new element for riders and spectators.

With so many events- why visit Blenheim in September?

Whether you’re a die-hard horse trials fan or just looking for a fun day out, Blenheim offers something for everyone. From getting up close to your equestrian heroes to enjoying a picturesque picnic by the lake, the event promises a memorable experience.

Thank you for listening to the Small and Supercharged podcast. If you enjoyed this episode, please subscribe, leave a review, and share it with your friends. Stay tuned for more exciting episodes!

Being an influencer with Alanna Clarke- what’s it like being an equestrian influencer?

Alanna Clarke is a 20-year-old dressage rider, law student, and social media superstar with big followings across a range of platforms, brand deals, and some very exciting things to come. On this episode of the podcast (or blog, depending on how you’re consuming this!), we talk about her experiences as an influencer, challenges of this line of work, and lots more besides.

alanna clarke equestrian influencer

Alanna talks about her social media journey, and how she’s actually been involved with social media and growing her accounts since she was just 13. Lockdown prompted her to explore TikTok, where her funny horse-related videos gained traction. But it’s not just TikTok where Alanna’s numbers are impressive- she’s also got an incredible following on Instagram and has a growing subscriber base on YouTube. That said, as Alanna emphasises, it’s about more than the numbers…

How have the platforms and content evolved?

The desires and trends that create engagement have changed since Alanna started, and she talks about  the shift from creating videos in her bedroom to incorporating outdoor scenes with her horses. We talk about the importance of authenticity and staying true to yourself, especially as she navigates brand collaborations.

The Highs and Lows

Our conversation takes a more poignant turn as Alanna reflects on the challenges she’s faced, both online and offline. She talks about losing friendships and enduring online attacks from people she once considered friends. But there have also been a lot of highs, from meeting people at shows to working with brands and events.

Working with brands

Working with brands is a big part of working as an influencer, so we chat about this and Alanna shares a challenging experience with a brand, which really highlighted the importance of clear communication in influencer partnerships. Alanna has learnt a lot from working with brands and shares plenty of tips around how to develop and nurture good relationships that work for everyone.

Influencer marketing evolution

Influencer marketing continues to grow in popularity- whether this is through short or longer term projects. Alanna explains how she prefers longer-term connections with brands and why this is. We also look to the future of equestrian influencer marketing and influencer marketing as a whole, how working with influencers is a rising trend, and how major brands that used to support athletes are now seeing the huge value that influencers can bring to their marketing efforts and seeking relationships in those areas. We both predict a continued shift towards influencers as key players in brand promotion within the equestrian space. We also both agree on the value that influencers can bring to the table. However, this depends on many factors including relatability, authenticity, and ability to connect with their audience. This can set them apart from traditional marketing avenues. The conversation highlights the missed opportunities for top athletes who may not fully embrace influencer marketing.

Payment?

We talk about payment… as this is an interesting topic and one that is a regular discussion in influencer and brand circles. Alanna argues that influencers, especially those for whom influencing is a full-time job, should be compensated for their time, effort, and creativity. We talk about the struggle of determining fair compensation, considering factors like product value and content requirements, especially when equestrian influencer marketing is a fairly new marketing proposition to many businesses.

I loved chatting to Alanna about all things influencer, and if you’d like to follow her and see what she gets up to on her social media platforms, you can do so by following the links below:

Alanna Clarke Instagram

Alanna Clarke TikTok

Alanna Clarke YouTube

The making of Mochara with Tara Keoshgarian

Mochara with Tara Keoshgarian

You may know Mochara for its cosy base layers, sweatshirts and other equestrian athleisure pieces, but do you know the story behind the brand and its plans for the future? Well, on today’s podcast (or blog, depending on whether you’re here to read this or listen below!), we’re going into all the detail…

Introducing Tara and Mochara

Tara launched Mochara in June 2019 when she was just 20. The brand, named after her horse Buddy (meaning “my friend” in Gaelic), originated from Tara’s desire to design versatile clothes that could transition seamlessly from the stable to everyday activities. As a university student studying equestrian sports science at Hartpury, Tara identified a gap in the market for equestrian clothing that wasn’t overly branded, allowing riders to effortlessly move from the yard to lectures or the gym without changing outfits.

Where did the idea for Mochara come from?

While in her final year at university, Tara observed the inconvenience of changing clothes between various activities, especially as a busy student with horses. The idea for Mochara emerged from her wish to create stylish, multifunctional clothing that riders could wear beyond the equestrian setting. Tara aimed to fill the gap with clothing that didn’t scream “equestrian” and could be worn casually without drawing unwanted attention.

What did COVID do to Mochara?

Despite the challenges, Tara highlights the positives of COVID-19 on the business, such as increased online visibility and the continued support of customers who were still active in caring for their horses and sought comfortable and stylish activewear. COVID was such a strange time for so many businesses, and although the rollercoaster of business still continues, the way that the landscape changed overnight was something we’d never experienced before (and, hopefully, won’t again).

Building a community 

Mochara’s success is not only attributed to its products but also to the sense of community and relatability Tara has cultivated. By using real riders, non-professional models, and involving customers in decision making processes, Mochara has created an authentic brand experience that resonates with its audience.

Working with influencers and brand ambassadors

Tara shares insights into working with influencers and brand ambassadors. She emphasises the importance of collaboration with individuals who genuinely appreciate the brand and its products, as opposed to those seeking free products.

What’s next for Mochara?

Looking ahead, Tara discusses Mochara’s plans for the future, including exploring investment opportunities to fuel the brand’s global expansion. With a focus on product design, inventory, and team expansion, Mochara aims to strengthen its presence in both the UK and the US.

To find out more about Tara and the brilliant Mochara brand, find them on…

Instagram

The Mochara website

Facebook

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Emily Cole Illustrations

Podmas is back- and today, we’re joined by Emily Cole from Emily Cole Illustrations.

Podmas #7 all about drawing horses and amazing products with Emily Cole Illustrations

Emily’s cartoon horses have been entertaining many (many) equestrians since she first put pen to paper a few years ago. Funny and oh-so-relatable, Emily’s drawings are available as prints but also on a growing range of stationery, homewares, mugs, pyjamas and more… perfect Christmas gifts and great treats for yourself too!

To find out more about Emily Cole Illustrations, see the website here. Also, do make sure you follow Emily on Instagram and Facebook!

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

There’s no doubt in my mind that this year, Christmas will be weird. But that doesn’t mean it can’t still be good. It doesn’t mean that, as a small business, you can’t make Christmas sales and delight your customers. It doesn’t mean that as an influencer or brand ambassador, you can’t do your bit to help the brands you love. And it doesn’t mean we can’t make the best of the situation… and hopefully this podcast will help you do this.

Is it too soon to mention… why you need to be doing your prep now to maximise your small business Christmas sales

I know it feels like Christmas is miles away, but I promise you that the weeks will fly by and you’ll be pleased you did the prep now, to make your Christmas go well – maybe even better than ever. And by getting ahead now, you could well be able to support more small businesses because you have time to plan, to order, and to deliver amazing things to your loved ones that also directly help the people behind the small businesses and brands you love so much online.

In this episode we chat about how to support small businesses you like without spending money, how you can potentially spend less but buy things with more meaning and a story for your loved ones, how getting ahead of the game can save you money, and how now, more than ever, it’s important to be kind. I also chat Black Friday, why you MUST tell your customers what you sell if you sell a product… and I chat all about the Small & Supercharged Christmas market too.

The Brand Ambassador Checklist

Brand ambassadors and how to find good ones are recurring themes in so much of what I do. Getting the right brand ambassador for your brand can be HUGE, but getting the wrong one can cost you time and money… and add to your stress levels too. And that’s why today’s episode is all about The Brand Ambassador Checklist…

The Brand Ambassador Checklist


So, to help you navigate the jungle that is brand ambassadors, I’ve put together The Brand Ambassador Checklist for you. You can download and print it off (link below!) – fill it in if you like – to help you find the right people to help you promote your brand to your target market.

And if you’re an influencer who would love to be a brand ambassador, listen in and maybe use these points to assess your own account from a brand’s point of view. I think it’ll really help!

Picking the right brand ambassador for your brand can be pretty stressful… but I am here to help! In this week’s Small & Supercharged podcast, I talk through my Brand Ambassador Checklist and what I’d be looking for as the answer to each question.What I would urge you to do is download the checklist through the link at the bottom of this blog. And get filling it in!

First thing – follow anyone you’re even considering as an ambassador for your brand… this is the main thing you need to do as you’ll learn SO much from following them, and it’ll make filling in the checklist so much easier too.

 

Abi LyleAh… if you’re a dressage fan you’re going to love today’s podcast. Actually, if you’re a fan of anything horsey or mindset this chat with Abi Lyle is just lovely. In today’s podcast, Abi chats about boundaries between social media, work and life, mastering mindset (and some really great tricks and strategies to help), what drag free dressage is all about, and so much more too. Be prepared to smile, laugh, and ponder in today’s episode with Abi.

Boundaries, Britney, mindset and #dragfreedressage with Abi Lyle


This episode is slightly different to normal as, in addition to me quizzing Abi about boundaries, how she started with social media and why, and so much more, we both asked people on our Instagram to submit their questions and we had LOADS! We had questions ranging from how Abi separates her work with the rest of her life, anxiety, mindset work, working with and attracting sponsors, and where she sees herself in five years time. We also talk about competition nerves, and working with both young and more established horses to get the very best out of them.

We also talk about a subject very close to Abi, #dragfreedressage. This is a campaign that Abi started in relation to the negativity online. We talk about this in a fair bit of detail – how it makes her feel, and also how in her experience the most professional riders are the kindest too.

This is just a brief summary – there are a lot of questions and over an chatter, but I think you’ll love it! I hope you do!

As mentioned in the podcast, if you loved this one, make sure you check out Olivia Towers’ interview with Abi here.

Where can you find Abi online? Just search Abi Lyle!

Instagram

Facebook

Five social media posts all equestrians can use this week

Lauren-Jane Nevill
In 2019, I launched my  Social Supercharge: Riders course, which is a digital course created to help equestrians promote themselves better online and attract what they want from it. Since it launched, I’ve been able to work with, learn about, and help riders from (literally) all over the world, including this lady from New Zealand!
In addition to the course, all equestrians taking part in my Social Supercharge: Riders get access to a free Facebook group, amazing discounts, and, lately, the chance to participate in the NFU Countryside equestrian T&T panel! It’s an incredible group and it’s lovely to see these fab riders upping their social media game and getting what they want from it.
I thought it would be fun to share a bit about some of the amazing riders I get to work with, and today, it’s all about Lauren-Jane Nevill

Name Lauren-Jane Nevill (or L-J as most people call me)

Whereabouts do you live?

On a sheep and beef farm in the Manawatu-Wanganui region of the North Island, New Zealand

What’s your favourite equestrian discipline?

Show Hunter (as we call it here in NZ) – for me it’s the perfect combination of dressage & jumping as you have to have the precision to get the scores and perfect striding, as well as jumping clear.

Tell us about the horses in your life

Diva aka Anadiva is a 15.1hh dark brown Warmblood mare who is 14 years old. She 100% lives up to her name, is the ultimate alpha mare but has the kindest heart and tries so hard. She is a bit of a worrier which has been our biggest challenge. At shows as she gets very tense but at the moment she is recovering from a bit of a battle with leg injuries so we are just hacking around the farm. She was my Mum’s dressage horse until I took her and taught her to jump (sorry Mum!), since then she has decided she doesn’t like dressage and much prefers show hunter & jumping!

Rum is a 15.2hh grey mare, and we believe she is a Station bred horse which can be a mixture of Clydesdale, Thoroughbred and goodness knows what else! We have no idea how old she is – we think late teens – and she was actually given to my Dad for free! Her previous owner had a few falls off her (she has a wicked buck!) and Dad was in need of a new hunter so she came home in our truck one day after a hunt. She is quite possibly one of the sweetest horses we have ever had and is so polite on the ground. She is purely used for hunting and loves hacking around the farm too.

Epic aka Aranui Epic is my 28-year-old Cat. A Welsh Mountain Pony who we have had since I was 6 and he was 5. He has probably taught me the most as he was newly broken in when we got him and was my first pony off the lead rein. He has recently come home to retire and has the biggest character – if you are 14 seconds late with his dinner you know about it!! At 28 he is not without his health challenges, but we are managing all of those and he has definitely re-instated himself as Captain in charge once more.

What’s your greatest equestrian achievement so far?

My greatest equestrian achievement so far has been without a doubt the 6 months I spent in Canada working as a Wrangler, guiding trails. It’s not a typical achievement in the sense of winning a ribbon/class but for me, it was something that I had always wanted to do and to have that goal achieved was huge! It was an amazing experience as I got to live in The Rocky Mountains at Lake Louise, and ride horses for a job! The people I met are friends for life and it will always hold a place in my heart.

What’s your ultimate equestrian dream?

My ultimate equestrian dream would be to win a Show Hunter Title class at our Horse of the Year Show. I watch these classes every single year and it would be the most amazing dream to win, but even just to qualify and compete would be a huge success for me as well! It’s definitely my biggest goal/aim at the moment.

Care to share a funny equestrian story?

I was at a show with Diva and the grounds where this show is held has a lot of wide open space which normally she is fine with. Upon arriving at the show, she seemed calm enough for me to have a quick ride and we were by ourselves working in one of the arenas. However, in the distance she spotted two ponies cantering around and had an absolute meltdown which involved a lot of rearing and then spinning. Needless to say, I fell off and she then proceeded to gallop through the show grounds whinnying and refusing to be caught! The next day I had several people ride past me and say “ohh so you’re the rider for that horse” – I think the entire show ground had seen her performance and knew exactly who she was!! I was rather embarrassed by this at the time, but I can laugh about it now!

Best bit of riding advice you’ve been given

“Every time you ride, you are teaching the horse to listen to you or to ignore you” – Jen Hamilton

This piece of advice often came up when I was having lessons with Jen. I was extremely lucky to be coached by her whenever she came to New Zealand and a lot of what she has said over the years I still apply in my riding today. Although she doesn’t come to New Zealand anymore I am lucky enough to have her book “A Jump Ahead” at home, and I will often read it before I ride if I am wanting to work on something in particular for that day.

Favourite equestrian brands 

I am a huge fan of Back on Track. The way their products work with the magnetics and helping to promote blood circulation etc are amazing. They have worked time and time again with our horses and my core favourites would have to be their stable boots and rugs. I have even found their human products amazing, and their t-shirt has on more than one occasion helped with sore muscles on my back and shoulders.

Equissage has been another huge help, and has been instrumental in helping get Diva back into work following her injuries. It’s always interesting to see how each horse reacts differently during and post a session with an Equissage, and to see them much happier/relaxed afterwards is always such a treat.

I absolutely love my Kep helmet! I have unfortunately had a few concussions over the years and with my Kep helmet I really feel like my head is protected well. It sits a bit lower on the back of the head which means more of your head is covered/protected, and the air vents through it are magical on a hot day! They even close up so when it’s raining you don’t get the rain coming into your hat! I often walk around wearing it because I forget that I have it on as I find it that comfortable!

I am the biggest fan of my saddles, my jump saddle was made here in NZ by a local saddler and was actually custom made for my last pony, but strangely seems to fit Diva like a glove! And my dressage saddle is an Albion, and it honestly feels like I am sitting in an armchair it’s that comfortable! It’s actually made me enjoy dressage schooling because I know that both Diva and I are comfortable when we have our Albion on!

Through the course, I had discovered HiHo Silver and their products are the things dreams are made of! I love how timeless and classic their pieces are, and how you can wear them anywhere without worrying about them. Thankfully both my bridesmaids are from the country/rural as they will most definitely be wearing some pieces when our wedding happens next year!

One thing we might not know about you?

Ohhh this is hard one…if people have only recently found me on social media then they might not know that I did Ballet for 14 years and was 2 grades off getting to teaching level. As a result of doing it for so many years, I absolutely love going to watch the Ballet and will always try and see it when they tour the country. My favourite Ballet to watch would have to be Swan Lake!

Do you have anything you deem as ‘lucky’ when you ride/compete?

I don’t have anything in particular that I deem to be lucky but if I have a win or a successful show I will try and wear that combination of clothing again at the next show.

Do you have any superstitions or rituals when you compete? How did this start?

I try to never wear anything new for the first time at competitions. Every time I have done this I have had terrible jumping rounds or not been placed if it’s been in flat classes. Mum and I always joke about it so I think it has stemmed from her as she also rides and competes!

I also have to have an odd number of plaits in my horse’s mane when we are competing too. And the forelock has to be “odd” numbered one (so she can have say 8 plaits down her mane and the forelock has to be number 9). I have no idea where this has come from but for as long as I can remember I have to have an odd number of plaits – which seems ridiculous as I write this!

If you could have dinner with any rider/equestrian, who would that be?

I would love to have dinner with Tori Colvin as she is an incredible hunter jumper rider and I would love talk to her about how she does everything!

If you could ride any horse in the world – past or present – who would it be?

 Ohhh there are so many amazing horses out there! From the hunter jumper scene in the USA, I would love to ride Tori Colvin’s Private Practice or Ovation – they both look like absolutely amazing horses! I also think Valegro would be incredible as well – he makes dressage look like such fun.

Why did you join Social Supercharge: Riders?

 I joined the Social Supercharge: Riders course to up my social media skills as I had just started blogging and felt a bit lost with trying to take things to the next level. I was also hoping it would be a great way of connecting with like-minded people who were on the same journey!

What’s the best thing about the course?

The best thing about the course is the fact that it has taught me to be more confident with social media and to think outside the square a little more. The concept of documenting and not creating has been huge for me too – because when I first started blogging I was worried I wasn’t going to have enough content “created”.

Being able to go in and out of the course as you please is great too, as you can do it your own time and then refresh your memory when you need to as well! And the other amazing part is of course Rhea herself – her knowledge and platforms are great to listen to! Could not have done it without her!!

Tell us all the places where we can find you

You can find me on Instagram at @thewanderinghogget

I also have a Farming and Country lifestyle blog called The Wandering Hogget and my website is www.thewanderinghogget.co.nz

Olivia Towers on Podmas

Image by Martha Lily Photography

Olivia Towers is on the Small & Supercharged Podmas

Sausage, throwing shapes, and single earrings…


Olivia Towers is a dressage rider, dressage coach, friend and I work with her too… and I am very excited to have her on the Small & Supercharged Podmas. In this episode, Olivia talks about the highs and lows of 2019, Sausage throwing shapes at the Nationals (and how this was an incredibly popular vlog!), a very random Christmas present, and why a few people do the horses on Christmas afternoon!

This is part of the Small & Supercharged Podcast’s Podmas where each day, between 1-24th December I’ll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.

Music used -“Jingle bells” by scottholmesmusic.com

Find Olivia Towers in all the places here…

Website

Podcast

YouTube

Instagram

Facebook

And if you’re thinking ‘I’d like to hear more of Olivia’ (and so you should!), you can tune into her two previous podcasts by clicking on the relevant link below. Both of these were incredibly well received at the time and I know that many people found them really interesting and inspiring in equal measure.

Meltdown to mindset shift with Olivia Towers

Business goals, fears and a glimpse of what might have been

Five social media posts all equestrians can use this week

Sarah Johnstone Apt CavalierSarah Johnstone from Apt Cavalier is on the Small & Supercharged Podmas

When is it too early to watch Christmas movies?


Sarah Johnstone is the founder of Apt Cavalier, an equestrian performance apparel brand aimed at event riders. In this episode of the Small & Supercharged Podmas Podcast, Sarah chats about her highs of 2019, including Blair Castle International Horse Trials, when a lady came over to the stand to find out more because she’d seen so many grassroots competitors wearing the skins. Her lows. What we can expect to see in 2020. And we also discuss the hard hitting things… like when is it too early to watch Christmas movies?!

This is part of the Small & Supercharged Podcast’s Podmas where each day, between 1-24th December I’ll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.

Music used -“Jingle bells” by scottholmesmusic.com

Find Sarah & Apt Cavalier in all the places below…

Apt Cavalier’s website

Instagram

Facebook

Apt Eventing on Instagram

Five social media posts all equestrians can use this week