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Bringing girl power to the equestrian space with Equitas

Equitas

Equitas is more than a brand, it’s a movement, created to empower, support and help women thrive and grow in the equine industry.

Bringing girl power to the equestrian space with Equitas


I was delighted to receive a message from Small & Supercharged Podcast veteran, Masterminder and all round good egg @sarahelebert_eventing about a movement she was the co founder of, @equitaseire. The whole idea behind Equitas is to empower and support women in the equestrian space… and how could I say no to that message coming on the podcast? Exactly. And Sarah, along with @shanemcsocial are guests on this episode.

Equitas is run by four fabulous people- Sarah Elebert, Sarah Campbell, Michael O’Flynn and Shane McCarthy. I had the pleasure of speaking to Shane and Sarah Elebert all about the idea behind Equitas, the vision for the future, and the HUGE amount of support this movement has had since it launched a few short weeks ago.

To support and empower, Equitas distributes amazing content from contributors from all over the UK and beyond. It’s a really exciting movement to follow. And here we find out all about it!

I was honoured (and then some) to be selected as the mentor of the month in a recent issue. It was great to be featured in such a great movement. I can’t wait to contribute to the publication in the future too! Make sure you find out more about them, sign up, and have a look at the latest issue over on the Equitas website.

P.S – If you want to listen to Sarah, you can see her interview here, you can also tune into a classic Podmas episode featuring Sarah.

Small & Supercharged Mastermind

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Femme Country and fashion weeks with Bronte Clare Mitchell

Femme Country and fashion weeks with Bronte Clare Mitchell

Bronte Clare Mitchell started Femme Country Magazine at a time when print magazines were seeing significant drops in circulation. But with a very clear focus to provide something a bit different, Bronte created Femme Magazine and the surrounding community, which continues to grow and thrive.

Femme Country and fashion weeks with Bronte Clare Mitchell


In this episode of the podcast, Bronte chats about starting a female focused rural magazine and her desire to share stories from readers and business founders alike, through to brand collaborations and York Fashion Week- helping to show how country clothing can work incredibly well in less rural settings.

You’ll hear lots of mentions of brands you know and love too! Enjoy!

To find out more about Femme Country Magazine, see the website here. Also, make sure you follow Femme Country and Bronte on Instagram too.

Small & Supercharged Mastermind

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Are press releases dead?

are press releases dead

Are press releases dead? It’s a question I get asked a fair amount, and while the short answer is no, the longer answer is more a ‘no… as long as…’. And the long answer is what you’ll get on this episode of the Small & Supercharged Podcast!

Are press releases dead?

The world has changed from the days of being able to write a press release, send it out, and then feel happy that you’d done big things in helping get your amazing new product out there. Now, you have the option to do a whole lot more with that press release… and that means it can be used for so much more than was originally intended.

The thing is, the way press releases used to work still has value, but with a few extra steps, press releases can be incredibly valuable to you if you repurpose well!⁠

On this episode of the podcast, I explore why the humble press release is very much- in my opinion- alive and kicking, and how to make it (and the process of building your press list, etc) work really well for you.

Small & Supercharged Mastermind

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From fur pom poms to full on Foxy with Foxy Equestrian founder Sophie Sacco

sophie sacco foxy equestrian

Foxy Equestrian started life thanks to a fur pom pom that the founder, Sophie Sacco, created at her dining room table! And how the brand has grown since then! With many tradestands under her belt and an ever growing collection of beautiful products available, Sophie shares all about how her brand came to be.

From fur pom poms to full on Foxy with Foxy Equestrian founder Sophie Sacco


Having a passion for horses her whole life, working with horses was an obvious step, but creating a whole brand… maybe not! From a humble pom pom created from an old fur coat to a full collection of bespoke base layers, hat silks, riding leggings and more, Sophie talks us through the whole business, her love of challenges and desire to create really exceptional unique products for her customers. She also talks about how you do Badminton and Windsor with a broken leg and ailing lorry… it’s definitely a good listen!

To find out more about Foxy Equestrian and the extensive collection of apparel, see the website here.

In addition, make sure you follow Sophie and Foxy Equestrian on Instagram and Facebook. Through these channels, you can get a lot of inspiration around just what’s possible with bespoke base layers and hat silks. And spoiler alert, the possibilities really are endless!

Small & Supercharged Mastermind

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5 questions to ask a brand ambassador

5 questions to ask a brand ambassador

How do you decide who to have as a brand ambassador for your brand? And if you’re an influencer, how do you pitch to a brand when it comes to working with them? This episode of the Small & Supercharged Podcast is all about questions to ask a brand ambassador to make sure you get the right person for you. And all this information will also help you to pitch to the brands you love if you’re an ambassador.

5 questions to ask a brand ambassador


On this episode of the podcast, I share five essential questions I would ask connected to any potential brand ambassador. Not only are these questions useful, but they allow the influencer to really sell themselves and share what’s special about them. Equally, these questions also allows brands to find out all about the influencer, and start to think about how they could, potentially, be incorporated into a marketing plan.

Picking a brand ambassador for you brand should be a considered decision. It’s not one to rush. Getting the wrong ambassador for your brand is, at best, a waste of money and time. At worse, it could alienate your existing customers, put off potential customers, and create a whole world of bad feeling too, which you certainly don’t want or need.

What questions do you ask? What did I miss? Let me know…

Small & Supercharged Mastermind

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Behind the Golden Ticket giveaway with Laura Szuca from Equilibrium Products

Golden Ticket giveaway with Laura Szuca from Equilibrium Products

Golden tickets, innovation, safety and Mikey? Yes- today’s podcast guest is Laura Szuca, Sales Director of Equilibrium Products and the lady behind the Instagram account, Wannabe In The Ribbon (@wannabeintheribbons)

Behind the Golden Ticket giveaway with Laura Szuca from Equilibrium Products

As Equilibrium Products launches its amazing Golden Ticket competition (with loads of amazing prizes from Masterminders too!), I caught up with Laura and found out all about it. In addition, we talk about the heritage of Equilibrium and the company’s dedication to happy horses, the research that goes into each product including the Stellar head collar, and we chat about the gorgeous Mikey too- who moonlights as a model for Equilibrium!

The podcast shares all the background behind the huge giveaway that is set to span the summer, some of the incredible prizes and great brands involved, how you can win, and lots more. We also chat about Equilibrium Products’ work around horse happiness and safety- the research, the testing, and how the brand really is incredibly passionate about all things equine.

To find out more about Equilibrium Products’ Golden Ticket giveaway and some of the incredible prizes up for grabs, see the website here.

For more information on Equilibrium Products, see the website, follow in Instagram, or like the page over on Facebook.

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5 ways to collaborate with brands (whoever you are!)

5 ways to collaborate with brands

Hands up if you love a collaboration 🙋‍♀️ but do you sometimes struggle to think of how to collaborate with brands you love?
Want five fab ways to collaborate with brands? Your wish is my command…

5 ways to collaborate with brands (whoever you are!)


Collaborations are a great way to promote your brand and grow your audience, and there are LOADS of ways that you can collaborate with brands, whether you are one or if you’re an influencer.

In this episode of the podcast, I chat through five ways to collaborate with brands, to ensure everyone benefits and you achieve your goal for the collaboration- whatever that is.

Collaborations don’t have to be highly complex, in fact, the simplest ones can often be the most effective. It’s really important that you put the time and effort in to make sure you find the right people to collaborate with- those who share your core values, have audiences likely to be interested in what you do, and want to collaborate with you (and put the work in!). Collaborating with people who don’t share your beliefs, have wildly different audiences and have no real interest in working with you as a partnership won’t ever deliver the value you want…

Enjoy the podcast- whether you’re an influencer or a brand looking to collaborate with others brands, I think it’s packed with value to help you on your way to a great collaboration.

Small & Supercharged Mastermind

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Is it all about the money?

Is it all about the money

What does success look like to you? Is it all about the money, or is it about something else?

Is it all about the money?

In this episode of the Small & Supercharged Podcast, I talk about finding out what matters to you, not letting someone else’s definition of success dictate your actions, and that all important profit vs. turnover discussion.

This podcast isn’t saying it’s right or wrong to have big money goals, far from it. It’s more about looking at those numbers to make sure it’s a true number not a vanity metric, not comparing yourself to someone’s else’s definition of success, and making sure that what you do makes you happy. However that looks.

Small & Supercharged Mastermind

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Para dressage, raising awareness and achieving dream with Zoe Squirrell

Zoe Squirrell

What do you take for granted in your equestrian life? Being able to see your horse when you like? Being able to get off your horse whenever you like? Or how about in normal life? Being able to cope with loud noises or even read at speed when needed? Probably all of these and more. But that isn’t the case for everyone. As Zoe Squirrell, International Para Rider explains on today’s episode.

Para dressage, raising awareness and achieving dream with Zoe Squirrell


Zoe was born prematurely and suffered a brain haemorrhage that caused the disabilities she has today. She found riding as a form of therapy, rode at school as part of her PE GCSE, and then went on to start her para rider journey with some amazing horses.

Of course, there have been many ups and downs, including huge trips to ride, lame horses, taking a break, and doing amazing things at National Championships.

Zoe shares her journey, the trials and tribulations she has faced, and also the importance of accessibility.

Tune in, enjoy, and learn. Zoe is incredibly inspiring and passionate about education.

Find Zoe over on Instagram here.

Small & Supercharged Mastermind

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Do you say ‘no’ enough?

 

do you say no enough

It might only be a two letter word, but for many of us, ‘no’ can be the hardest word to say. So much so, that instead of saying no when we don’t want to do things, we say yes, because it’s easier. But the thing is, it’s easier in that moment, for that split second, but the ongoing feeling that’s left when you know you said something you really didn’t mean lasts a whole lot longer. So do you say no enough? This podcast might help…

Do you say no enough?

When you say ‘no’, how does it make you feel? For many of us, saying no to opportunities, to work, can fill us with fear from all sorts of angles, and can make what should be a ‘no’, a resounding ‘yes!’. But is that a good thing? I don’t think it is.

Of course, the reason you want to say no has a huge bearing on this, but if you’re saying yes because you feel you should, then this one is for you.

We all have 24 hours in a day, and it’s important we use our time well. Not just for work, but for all the other bits that make life brilliant for us. Each time we say ‘yes’ to something, we’re saying ‘no’ to something else, because part of our time for the day, week or month has been eaten. Which makes it all the more important that our ability to say no really is as good as it can be, so we leave space for the game-changing amazing stuff, politely decline the things that don’t light us up, and push forward towards our goals.

Wow- that two letter word really does have a lot of power, doesn’t it?!

Small & Supercharged Mastermind

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