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6 things you can do to get ready for Christmas RIGHT NOW

 

6 things you can do for Christmas RIGHT NOWChristmas really is coming. We’re probably just days away from hearing Mariah or Slade on the radio… and yet some brands are very badly prepared for Christmas. But don’t worry, I’m here to help!

6 things you can do to get ready for Christmas RIGHT NOW

Christmas is a big time of year for many retailers with profit made over the next few months carrying them over into Winter, and yet, there’s the tenancy to be a bit last minute about it all, isn’t there?

On this episode of the podcast I share six things you can do right now to help your business grow and thrive during the festive season. I hope you find it useful… it’s a good one!

Some of these are time consuming, some not so much, but all are free at an entry level, so there’s no excuse not to get cracking!

  1. Make a plan. Whether you like to make plans on paper or the computer, make a plan. I’m a fan on planning with pen and paper, but you do you! You can use a smart and snazzy planner, or you can head over to Google and print off a month to view. Think of the key dates for you. Things like Black Friday, last order dates, last postage dates, write them all down. This will then help you to see what you’re aiming for and when and it can help you to plan your content to let people know what’s happening and when too. If you’re a brand ambassador, reach out to your brands. If you want to be a good brand ambassador (and who wants to be any other type, right?), make sure you reach out to the brands you work with and ask them what they’re up to and how you can help them achieve their goals.
  2. Get the dates.  If you’re working with magazines and websites, reach out to them and find out when their deadline are. And please, please, comply with the guidelines any magazine or website details. If someone asks for 50 words, supply them with 50 words. There are NO prizes for sending 1000 words. Actually, quite the opposite, you probably won’t be picked…
  3. Strategic gifting. Think who you may like to gift products to on the run up to Christmas. These might be influencers or even customers. However, do the work now. Make sure you’ve identified who you might like to work with, do the research, then reach out and start to get people ‘booked’ in so you can start to formulate a plan.
  4. Grow your mailing list. If you haven’t got a mailing list- NOW IS THE TIME TO START. If you have a mailing list, then put some time into building this and really thinking about the value that you can offer to people, to help incentivise more sign ups. Also plan when you’ll be emailing your people, and what you’ll be contacting them about.
  5. Collateral. Start working on your images, videos. graphics and the other marketing collateral that you can create ahead of time. This means that when things get really busy on the run up to the big day, you’ll have all your imagery ready to go, which will be SO useful for you. Trust me on this.
  6. Your own content. Make sure you’ve spent some time on your own content. Your own blogs, gift guides, etc etc. It’s important we take part in the guides of others, but it’s also vital we make our own content too.

Are you ready?

Small & Supercharged Mastermind

 

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Have you heard about The National Equine Show?

The National Equine Show

If you haven’t heard about The National Equine Show, you are in for a treat! Today I am joined by event director, Liz Ormesher, to talk all about this new show. From amazing guests to skills, shopping and sustainability, Liz talks us through the plans for this shiny new event that will be hitting the NEC in March 2023.

Have you heard about The National Equine Show?


Although The National Equine Show is new in our space, we also talk about Raccoon Media Group, the company responsible for the show, and their heritage in creating incredible events in the outdoor and wellbeing space.

And one last thing, if you hurry up, you can bag yourself a ticket FOR FREE! The show has allocated a certain number of tickets to give away, and although they are fast approaching that number (a lot more have been allocated since recording), you can still grab yourself one!

To find out more about the National Equine Show and to grab yourself a ticket, head over to the website.

And psssst- I might just seen you there! I’m delighted to have been invited to speak at the event and I’m really looking forward to it! If you’re heading over, please do say hello as it would be great to see you.

 

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5 reasons to invest in yourself

 

5 reasons to invest in yourself

The media is full of negative news- there’s no denying that- but even with all that’s going on, today, I want to urge you to not skimp on investing in yourself. More than that, I want to encourage you to invest in yourself more than ever. Don’t worry- I haven’t completely lost my mind, there are LOADS of ways you can invest in yourself for free, and there are loads of them in this podcast!

5 reasons to invest in yourself

 

With everything going on in the world at the moment, you may have decided to cut any learning budget in a bid to save money. I’m not here to say you must spend money on your growth and development if there’s nothing left in your budget- but what I will say is stopping all forms of training and investment in your personal growth is never a good idea.

The good thing is, you don’t have to spend a fortune on training- really, as with a lot of things in life, you can generally invest time or money (and maybe even both!) to broaden your horizons. From super high ticket courses through to free podcasts, audiobooks, video trainings, books, webinars- the list is nearly endless and there is plenty out there to suit any budget. I promise.

Why should you invest in yourself now?

  1. If you’re not learning, you’re going backwards. If you’re not trying to grow, develop and upskill, you’re losing ground if your competitors are committed to learning. Just because you’ve stopped, it doesn’t mean everyone else has. You don’t want to be lapped by taking your foot off the pedal when it comes to growth, training and personal development.
  2. You’re not alone. If you work for yourself, particularly if you work from home on your own, it can be really lonely. But the thing is, what you’re experiencing won’t be unique to you- you’re not alone. If you invest your time and/or your money in a community full of likeminded people, you will reap the rewards, feel more supported, be able to find shortcuts and expedite your growth.
  3. It can save you time. If you learn from others and their experiences and mistakes, you’ll likely save yourself a huge amount of time. The investment needed for this benefit is time. If you opt for a group like Mastermind, it’s money too, but if you go for a free group, it’s time. You can also get involved with free online trainings, books and lots of other methods to help progress your learning and save yourself a lot of time.
  4. Community and connectors creates opportunity. Connecting with people, whether in real life or through groups, can lead to huge opportunities. It’s a side benefit of why you should invest in yourself- time or money- because just one connection can make an introduction that can change the trajectory of your business, maybe even your life!
  5. It can help your business to grow in challenging times. We all need inspiration to help us grow, but particularly when times are tough, it can be harder to ‘dig deep’ and find these. That’s why investing in yourself is key. Investing in your education can help encourage different thoughts, new ideas and connections. And these are vital to surviving and even thriving when times are tough.

 

Small & Supercharged Mastermind

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Health issues to handmade habits with Odette Insoll from Nouvelle Habit

What do liver lacerations, curtains and waxed cotton have in common? Yes, it’s Odette Insoll, the founder, creator and superstar behind Nouvelle Habit!

Health issues to handmade habits with Odette Insoll from Nouvelle Habit

Odette’s business started due to a need she’d identified as a rider who didn’t like the cold and suffered with chilblains. Via many prototypes (made from curtains!), the amazing Moorland Riding Skirt that we know and love was born.

But now, Odette has launched additional skirts including a walking/shooting skirt that is simply perfect for dog walkers and those who love the great outdoors too!

Odette talks to us about the journey she went on from near death experience to creating stunning bespoke riding and walking skirts for so many people. There were a lot of twists, turns, and a global pandemic along the way!

Tune in, enjoy, and definitely go and check out Odette’s website for lots of ideas and inspiration too.

To find out more about Odette and her fabulous business Nouvelle Habit, see the website here. Don’t forget to follow the brand on Facebook and Instagram too!

Small & Supercharged Mastermind

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