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Copy editing, proof reading and publishing with Ruth Chappell

As promised on the previous episode, Ruth Chappell is here and she’s on the podcast chatting all about copy editing, proof reading and publishing. Because without Ruth, I’m not entirely sure my book would have made it into the world!

Copy editing, proof reading and publishing with Ruth Chappell


You might know Ruth Chappell as the lady behind Dressage Anywhere, but she is a lady of many talents, and her previous life in publishing has helped me a HUGE amount over the last few months. As promised on last week’s episode, she’s on the podcast talking all about it!

Ruth used to work in publishing full time and has brought all her skills to the project of getting my book into the world! I’m pretty sure when she offered to help me (she’s a very good friend, isn’t she?!), she didn’t sign up to the full joy of what the journey dealt. But bless her, she stuck with it – explained things to me like I was five when it was VERY evident I had no idea what she was talking about, received a million (slight exaggeration) emails confirming all the quotes, and was generally a superstar when I doubted everything and whether I should even press publish, had a tantrum about the cover and more! In this episode, we take a deeper dive into the book process- really useful if you’re thinking of writing your own book, because as I said last week, the writing might be the easy bit for you too!

In addition to Ruth and the part she played in the book’s ‘birth’, we also talk about Emily Cole’s designer wizardry- from wonky spines to text changes to PHOTOGRAPHING ripped bits of paper because the resolution of the professionally designed cover was out. In addition, we chat about Jane Badger’s amazing knowledge and very kind hand-holding with the end bit of the process! Because self publishing isn’t quite the same as traditional publishing. But we got there. What a dream team (I mean Ruth, Emily and Jane… I was and remain the weakest link!)

 

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Bringing girl power to the equestrian space with Equitas

Equitas

Equitas is more than a brand, it’s a movement, created to empower, support and help women thrive and grow in the equine industry.

Bringing girl power to the equestrian space with Equitas


I was delighted to receive a message from Small & Supercharged Podcast veteran, Masterminder and all round good egg @sarahelebert_eventing about a movement she was the co founder of, @equitaseire. The whole idea behind Equitas is to empower and support women in the equestrian space… and how could I say no to that message coming on the podcast? Exactly. And Sarah, along with @shanemcsocial are guests on this episode.

Equitas is run by four fabulous people- Sarah Elebert, Sarah Campbell, Michael O’Flynn and Shane McCarthy. I had the pleasure of speaking to Shane and Sarah Elebert all about the idea behind Equitas, the vision for the future, and the HUGE amount of support this movement has had since it launched a few short weeks ago.

To support and empower, Equitas distributes amazing content from contributors from all over the UK and beyond. It’s a really exciting movement to follow. And here we find out all about it!

I was honoured (and then some) to be selected as the mentor of the month in a recent issue. It was great to be featured in such a great movement. I can’t wait to contribute to the publication in the future too! Make sure you find out more about them, sign up, and have a look at the latest issue over on the Equitas website.

P.S – If you want to listen to Sarah, you can see her interview here, you can also tune into a classic Podmas episode featuring Sarah.

Small & Supercharged Mastermind

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Are you a pinner? Pinning content on Instagram

Do you pin? You might pin on Facebook, but did you know that you can also pin on Instagram too?

Are you a pinner? Pinning content on Instagram


What’s a pin? This Instagram functionality means that content creators like you can pin three posts of their choice to the top of their Instagram grid.

Why is this a good thing? Is it useful? Is it the best thing since sliced bread? Or maybe not?! I’m on the fence at the time of recording, so I chat through the pros and cons of pinning on Instagram. What do you think?

Why is pinning on Instagram a good idea?

As I see it, pinning content to the top of your Instagram feed can be a good idea if there are really poignant posts that you’ve shared that you don’t want to get ‘lost’ as you add more content. Maybe it shows something you’ve achieved that you’re really proud of? Or explains why you do what you? From a business point of view maybe it’s your origin story or another form of content that helps to sell your business and ethos? Across the three pinned posts, you could share quite a lot. I’ve seen people pin all manner of content to the top of their feeds, but what’s common about everything I’ve seen is that it’s obviously really important to the creator.

Why is pinning on Instagram a bad idea?

I wouldn’t necessarily say pinning is ever a bad idea, but the main reason I think it’s something to properly consider is that this pinned content could become out of date quickly (if not regularly updated). It could also give people a false impression about how often you update social media if they head to these pinned posts rather than your most recent content.

Whether or not you decide to pin is, obviously, completely up to you. And luckily you can try and test different ideas to see what works the best for you. I’d love to know how you get on and what you decide to do! Let me know over on my @rheafreemanpr Instagram.

P.S- if you’re a business and you’re looking to do more with your Instagram and used paid for tools, do check out my #SheMeansBusiness podcast all about Instagram promotions in five steps. It’s a good one!

 

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