Blogging advice for equestrian and rural businesses

Blogging has become such a big part of equestrian and rural business promotion. In fact, it’s a foundation stone for a lot of businesses.

Blogging can be a hugely powerful tool because YOU are in control of it. YOU, as the equestrian or country small business owner, can put whatever you like on there and use it to promote your business. YOU can express your own opinion. YOU can help to inform and inspire your customers. And you know what, NO ONE EDITS YOU!

The great thing about blogging is that you can make it what you like. You can use it to promote your equestrian and rural business, the products you sell or make, your sponsored riders or brand ambassadors… the list goes on.

What’s more, you can use your business blog to become an expert in your field. How good is that?

Blogging is not a quick fix. It should be used as part of a longer term strategy to help you achieve all of the above for your equestrian or rural business. If you’re looking for something that will work immediately, this isn’t your thing. If you’re looking for something that, if written well, could help support your business for years to come, WHILE YOU SLEEP, this is it. Enjoy!

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Blogstars – Samantha Hobden – Haynet

Samantha Hobden is the lady behind Haynet, a brilliant website that provides a blogging platform and network for country and equestrian bloggers all over the world. Here’s a bit about her and why she started blogging…

Why did you start blogging?

I started blogging purely to keep a journal of my horse’s medical condition on the advice from my vet. My horse had developed a number of sarcoids and at first were slow growing. They then started to increase in size so I kept a photographic digital journal for my own records. This then became a diary about everything to do with my horse and I enjoyed writing it.

How did you/do you measure its success?

I noticed that people were started to respond to the posts, especially when I used an alternative therapy for the treatment which was a success.

Tell us about the post you’ve most enjoyed writing/has been the best received

The post about the treatment of his sarcoids was the most successful as it offered advice on a more natural remedy.

How you promote your blog?

I decided to search other equestrian blogs as I was very interested to read about others who were having medical problems with their horses. However, back in 2011, I found searching for these blogs quite difficult to locate, let alone promoting them. I then decided to launch Haynet, which was a “social blogging network” for equestrian bloggers, to come to a central place on the internet where they could promote their own blog posts. So this was how I promoted my blog in the end!

Any tips you’d like to pass on to first time bloggers/people who are interested in blogging?

First of all, please don’t think you cannot blog because you have nothing to say or cannot put it into words. We all have something to say – it will be that someone may resonate with your posts and some may not. Don’t worry about those that are not interested in your posts, it certainly isn’t personal. Going back to my horse that had sarcoids when I first starting blogging, not everyone has had to deal with them. If your horse is lucky enough not to be blighted with them, then you probably wouldn’t read my post on it. However, with many horse owners struggling to contain these horrible lumps, my post may be of great help to them. Blog for yourself, but never make it a chore. If it becomes a chore then it may be time to stop, take a break or perhaps just change subject!

Has anything ‘good’ come out of blogging?

Blogging has changed my career! Starting my own blogging network has been a huge change in my life by creating a business out of it. I now help clients particularly in the farming sector promote their businesses through blogging and social media. I have made a huge amount of friends through blogging and made many business contacts. So an immense amount of good has come from it!

Where can we find you?

Please come and visit Haynet at:

http://www.hay-net.co.uk/

Facebook

Twitter

Instagram

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Blogstars- Victoria Brant aka Diary of a Wimpy Eventer

I’m incredibly honoured to be able to share a bit of the magic that goes on behind some of the blogs I love – and today it’s all about Victoria Brant – creator of the blog Diary of a Wimpy Eventer.

Why did you start blogging?

Diary of a Wimpy EventerI started my blog as a bit of a ‘self-help’ outlet.  I was merely documenting my fears, my frustrations, my highs and lows.  I wanted to vent to an audience that ‘got it’ and save my husband’s ears. 

How do you measure its success at Diary of a Wimpy Eventer?

Success for me, is measured in how many people I am touching the lives of. I tend to judge this based on the volumes that privately message me, opening their hearts and disclosing their inner most fears when it comes to horses.  I respond to around 30-40 private messages per week.  Statistics have mesmerised me recently too, each post reaches around 30,000 people, with never less than 200 interactions – Success for me isn’t just about follower numbers.

Tell us about the post you’ve most enjoyed writing/has been the best received

The posts that I dearly love to write are the ones reviewing a particular issue (usually one I am secretly dealing with inside), everything is first draft and straight from the pit of my belly. The best received post by FAR, was the hunting post from January.  Documenting my terror and then sheer elation start to finish.  This post reached 67,000 people in 48 hours.

How you promote your Diary of a Wimpy Eventer?

I spend around £20 per month page boosting to over 300 target groups that I have individually selected on FB ads. I have ensured that I guest write for some big names, that not only improves your SEO by ‘freeloading’ off a bigger company, but it gets you noticed by people you may not have reached otherwise. I ALWAYS plug it on my commentator notes when I run BE, I have Wimpy Eventer on my XC gear and make sure I give recognition to every single share that I get, even if it’s just a ‘like’, Retention is JUST as important to me as acquisition.

Any tips you’d like to pass on to first time bloggers/people who are interested in blogging?

DO NOT SPEND ANY MONEY UNLESS YOU KNOW HOW TO SPEND IT. It is a TOTAL waste of a very nice bottle of wine unless you make the money work for you. Put in the time to VERY carefully select who you want to target.

Content is King – Stop posting cr*p that doesn’t breed emotion or engagement.  If no-one can relate, no one will respond. – My BIGGEST bugbear!

Be honest – don’t try and be someone you’re not for the sake of an audience.  People appreciate authenticity, copy cats are smelly rats!

Has anything ‘good’ come out of blogging?

Wow, has it ever! I have never had a lot of money to buy nice things, I now wear brands that I could have only dreamed of before September 2016.  I love it when people come and support us at shows and the recognition you get when you’re out and about, essentially, just for being you. I have made some wonderful virtual friends that I can turn to for support, advice or just a chat.

I am writing my first book!! (It still seems so surreal) due to come out in May – this would NEVER have happened without the blog. I am finally doing something that is worthwhile, that is helping so many people and that I actually love with every inch of my person.

Find out more about Victoria here – you won’t regret it! 

www.wimpyeventer.com

www.facebook.com/diaryofawimpyeventer

www.twitter.com/wimpyeventer

www.instagram.com/wimpyeventer

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Five reasons people don’t blog

Do you blog? There are lots of reasons why you should blog, but also plenty of reasons why people don’t. But I’m here to help and explain five reasons people don’t blog. Well, I’m here to explain how to get around these issues, to encourage you to start blogging. It’s a game changer. Honestly. I even made an infographic to prove the point!

So – five reasons people don’t blog… (there are more, but I decided to start with five!)

‘I don’t like writing’. OK, this might seem like a big deal as blogs are written pieces of work, but actually, it isn’t. You could utilise dictation software (here’s blog about Apple’s inbuilt dictation software and how to use it), and if that doesn’t float your boat, you can record you thoughts and use a transcription service.

‘I have nothing to blog about’. I’m going to stop you right there. Do you ever run out of things to say and talk about? If the answer is no, then you have plenty to blog about. A blog doesn’t have to be like a work of Shakespeare (which is lucky, because my blogs certainly aren’t!), it’s a way to document, to share, to engage, to educate. You might not think that the things you know, that you’re passionate about, are of interest to anyone but you. But they are. Honest. If you’re lacking inspiration, have a look at this blog – what should I blog about?

‘No one wants to hear what I have to say’. They do. Ever looked at a review online? Ever used Google? The people who wrote the copy for the reviews and the pages you view could have thought the same thing. It’s only their opinion, isn’t it? But you read it. I read it. It’s how we learn and research.

‘I don’t know what the point is’. This depends on why you’re blogging. If you’re blogging to document an experience, that’s the point. If you’re blogging for your business and to increase your profile, that’s the point. If you’re blogging to help improve your SEO and make your site more searchable, that’s the point. The reason you’re blogging could be completely different to you friend’s, but both are valid. Some people just love writing and that’s the point for them. Don’t overthink it.

‘I don’t have a following’. Who does when they start? Start sharing your blog on your social platforms and you’ll start to get readers and grow the following you want. No one started with a pre-made group of fans and followers, they built these up overtime. The key is to start!

Why don’t you blog? Or what’s your reason for blogging? I’d love to hear in the comments below.

Five reasons people don't blog

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The end of the 40 day blogging challenge

If you’ve been following me on social media, you will notice that I’ve been doing a blog a day for a long time. Well, 40 days to be precise. It’s been part of a self inflicted 40 day blogging challenge. I still have no idea why I went for 40 days. Probably the voice inside my head that gets me into a world of trouble. But there you have it, I’m now at the end of my 40 day blogging challenge.

So – the 40 day blogging challenge

The 40 day blogging challenge is exactly what it says on the tin. I have published a blog each day for the last 40 days. I have picked the theme, the length, the type. I have not followed any formula, only that I needed to publish one blog each day for 40 days. I’d seen in The Million Dollar Blog that there was a challenge called the 30 day blogging challenge (I believe there’s a book about this too). I can honestly say that I didn’t research the 30 day blogging challenge. I just saw it and thought ‘Yeah – I should push myself, let’s go for 40’. I know. I’m not quite sure what planet I’m on a lot of the time. But the intention was simple. To push myself in the world of blogging. To get under the skin of it. To really experience the issues my clients face when I tell them they should be blogging. And I feel this challenge has done this. Well. More or less.

40 day blogging challengeThere are some common issues that people seem to experience when blogging. These include…

  • I have nothing to blog about
  • I don’t like writing
  • I don’t have the time
  • I have no ideas
  • My images are rubbish
  • I don’t know what I’m doing
  • I don’t know what the point of it is

And so on. All are perfectly valid. And I’m not going to tell you otherwise. But all can be overcome. So…

I have nothing to blog about – have a look at this blog here

I don’t like writing – fair point. I do, so I haven’t experienced this issue, but even I got tired of typing. Have a look at this blog about dictation software for one idea on how to sidestep this issue. But you can also pay people to transcribe vlogs and videos, so this can be fixed.

I don’t have time. I find people make time for things they want to. I know everyone is busy. As I type this very blog I have dinner bubbling away, it’s twenty to eight at night (yep – this has been scheduled) and I have a to-do list to rival most people’s. But I make time. Because it’s important to me.

I have no ideas – refer to point one.

My images are rubbish. Fear not. Not everyone includes images in blogs, and this is an area you can address with tools like Canva, your iPhone and free image libraries.

I don’t know what I’m doing. Yeah you do. You’re writing about stuff that matters to you. Don’t overthink.

I don’t know what the point of it is. There are so many points that I’m doing another blog about it.

Did I learn anything?

Oh yes. I learnt loads. I learnt how to save time, use dictation tools, schedule, share content better – I learnt a LOT. I would definitely recommend a blogging challenge to anyone serious about content marketing, their business and improving the experience for their customers.

Would I do it again?

Yep. Actually, I haven’t quite decided what I’m going to do with my blogging for the foreseeable. I’m thinking three or four times a week might be easier and take the pressure off a little bit, to allow me to really get under the skin of something else.

Was it hard work?

At times it definitely was. I have a pretty hectic life. I have two small children, a business to run, horses, a dog, family – lots of things that take up my time. And blogging definitely does.

Was it worth it?

Yes. Without a doubt.

 

 

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What should I blog about?

Have you ever heard yourself asking the question ‘what should I blog about?’. Maybe it’s something that pops into your head whenever you sit down to create your first/next masterpiece. What are you going to write about? What will people want to read? Will they want to read what you have to say? In this blog I’m going to share my tips to help you address the question ‘what should I blog about?’, and keep you brimming with ideas for the foreseeable future too. Here are four topics that will generate a whole heap of ideas…

What am I passionate about?

Simple. Write down a list of the things you’re passionate about and then work out from there. If you’re the next Nigella and you’re passionate about food, you have a near constant source of inspiration from recipes to ingredients to food/wine pairings to what to cook when you’re in a hurry/in-laws are coming over/on a budget. The list is endless. Say you’re passionate about the countryside – you have the seasons, farming calendar, wildlife, farm animals, issues threatening the countryside/schemes to enhance it. Let’s say you’re passionate about cars – you have the differentWhat should I blog about? makes, models, styles, innovations, events, races… just get some paper, but a passion in the middle of it and let your imagination run wild!

What am I known for/what does my business do/what problem/s can my business help to solve?

If you’re lucky, this will overlap with point one, and if not, you have even more ideas. Let’s say you’re a retailer selling – I don’t know, screws. Yep. I’m being really specific to prove a point. You have the different types of screws for different jobs, the differences in the metals they’re made from and why that matters, how to with screws (how to screw into wood, plasterboard, etc), and that’s before we look at stuff that goes with screws (rawplugs? I’m getting out of my depth now!), tools to use with screws (drills, screwdrivers) and DIY jobs. And then you could expand into other DIY products and materials. Take my blog as another example. Yep, I’m a coach and PR and marketing consultant, but there’s a LOT under that umbrella, from the things I do in my job (PR, marketing, social media, video, collaborations, blogging, strategy, advertising, etc), to great examples of things I specialise in, to the companies I work with, to top tips and how to, really focussing in on individual parts of things (Facebook ad targeting, hashtags on Instagram, Twitter power-hours)…the list goes on.

The news.

Yep. The news is a near constant source of blog inspiration. Don’t be completely off the wall and start blogging about something you are clueless on, start with industry news and work out from there! So, in my line of work, the algorithm changes, new software and apps, new tech to make lives easier usually hits the news, as well as PR campaigns that haven’t quite worked out, or viral content that’s made the news for one reason or another.

YOU

Yep, and this can be scary. Why not tell your readers about you? It doesn’t have to be your deepest darkest secrets, but a bit about what makes you tick and why you’re passionate about what you do, how you got into the job you do, places you’ve been, things you love (see point one), even your pets if it’s relevant.

So, next time you ask ‘what should I blog about?’…

So, if you find yourself asking ‘what should I blog about?’ ever again, come back to this blog with your notepad and get planning!

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How dictation software can make blogging a whole lot easier

I’ve been doing more and more blogs lately (as you may have noticed!), and I have been looking at ways to save time while maintaining the quality of the content that I’m putting out. There are a few ways to do this, but the one I’m looking at today is the use of dictation software.

This blog is brought to you with a little help from Apple (and its dictation software!)

How dictation software can make blogging a whole lot easierThis blog has been written with the help of Apple’s own dictation software. I have previously used another form of dictation software provided by another supplier. It was OK, but I needed to do a lot of editing and I didn’t feel that any time was saved. When Apple launched theirs, I was a bit hesitant about using it because, if a company dedicated to providing dictation software struggled, how would Apple be able to achieve better results? It was a foolish thing for me to think because, of course, when the geniuses at Apple put their minds to anything, it tends to do well.

Why the resistance?

I have resisted this dictation software for while because I wasn’t sure I’d see any kind of time saving. And a blog written using dictation software does still require editing, and sometimes substantial editing. I’ve seen many words appear on the screen that have not crossed my lips!  However, using the software helps me to think freely and quickly. It also allows me to view the copy that I have ‘written’ with fresh eyes because I haven’t actually written it. I feel this makes it easier to pick up on typos. Well, that’s the theory! When I produce a press release, I normally look at it three or four times before I send onto my client who also reviews it. When they send it back to me, with approval or amendments, I then read it through again before I send. With a blog, this process doesn’t happen.

How accurate is dictation software?

Dictation software isn’t perfect – and it probably never will be. You will always need to edit or check what it ‘says’ you said. If you do a lot of writing, you’re and avid blogger and want to put a lot more content out there, dictation can make a welcome change to typing. So definitely have a look around. The Apple one is actually really good and I have to say, in my opinion, better than the software I paid quite a lot of money for.

Using tools like dictation software to make life easier is something that we should all be harnessing. Or at least trying on and seeing if it ‘fits’ us and what we do. You might find the tool you’ve chosen doesn’t work that well for you and it’s not worth persevering with, but if you find one time and labour saving bit of software out there than frees you up to spend more time doing other things, that has to be a good thing!

 

…and she presses publish after only two editing sessions…gulp!

 

 

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When you’ve bitten off more than you can chew…

If you’ve been reading this blog, you might have noticed that each day, for the last 30ish days, I’ve posted a blog. I’ve been doing this because I really wanted to get under the skin of blogging – to fully immerse myself in it. Why? Well, I blog for my clients, I help my coaching clients create content and schedules, and I really see the value in it. But my own blog, my own content, has frequently found itself at the bottom of my ever changing to-do list. I decided to change that for 40 days. Because in order to learn, we sometimes need to When you feel you've bitten off more than you can chewpush ourselves.

Why 40 days? Well, because I’m always pushing myself… and I’d seen a number of 30 day blog challenges and decided to go one (or 10) better, with a 40 day blogging challenge. Was it a good decision? I don’t know yet. At day 30 something I realise that I have no more blogs in draft or scheduled, so I need to get my writing head on and crack on. Have I bitten off more than I can chew by insisting I publish a blog each day for 40 days? Of course I have. But does that make me feel that I shouldn’t have done it? Absolutely not.

I read Natasha Courtenay-Smith’s book, The Million Dollar Blog (looks like you can get a free chapter if you visit her site here!) and it cemented and expanded on all my blogging beliefs (if you’re even vaguely interested in blogging, I would really recommend this book!). Now, I didn’t read the book because I want to make a million dollars from my blogging skills (I’m really not THAT interesting!), but I loved reading the stories about some of the most successful bloggers out there and then thinking about the strategies that they used and applied helped them grow. I like stuff like this. That’s why I read so many business books and listen to so many audiobooks and podcasts. It gets my mind whirling. This can cause me to have brilliant ideas, or off the wall ideas and, in some cases, assures me that I’m not the only one with certain beliefs. Natasha mentioned a 30 day blogging challenge in her book (I think there’s actually another book about this – but I honestly haven’t read it or even Googled it, I just took the suggestion at face value!)… and that’s why I decided to go 40.

So, now I’m on day 30 something, in some ways I feel like I have bitten of a bit more than I can chew with the 40 day blogging challenge, but truth be told, I’ve learnt SO much that I can pass onto my clients. I will now be able to relate, completely, to the issues that they have when they blog, because in 40 days, I will have, most likely, experienced quite a lot of them. I’m also really loving the actual creative process. It sounds stupid as I write most of the day with my PR and marketing hat on, well, unless I’m coaching, but writing stuff, just for me, is rather liberating. Being able to write how I speak is also rather lovely – it’s easy and fast. Of course, I’m dealing with my ‘is there a typo somewhere?’ hang ups. Well, I say I’m dealing with, I have to give myself a metaphorical slap in the face about this as that little voice would stop me from ever pressing publish, but I think I’m dealing with it. A typo still drives me mad though. But at least it takes seconds to correct when it’s been spotted. I also know the good it’s doing for my website, my brand, my new direction and more. I’ve had lovely emails and comments as a result of some of my blogs. I feel that some of them have really helped people and, like I read business books and listen to podcasts and audiobooks to learn and reassure, I think some people are using my blogs in the same way. And that makes me feel really good. Like I’m making a difference.

Next time you feel like you’ve bitten off more than you can chew, think about how far you’ve come since you started the process you’re now feeling a little swamped by. I promise that by the time you’ve finished thinking about it, looked at all your successes, accomplishments and learning, you won’t feel half as bad.

What do you think? When was the last time you felt like you’d bitten off more than you could chew? How did you handle it? I’d love to hear.

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What’s a guest blog? Should you guest blog?

What’s a guest blog?

In simple terms, a guest blog is where either you have someone else write on your blog, or you write for someone else. Unlike a ghost writer or someone who is being paid to write for you (or you for them), most guest blogging is a skill/content exchange.

Should you guest blog?

The short answer is yes, but as you may have guessed, there’s a longer answer too. If you’re invited to guest blog, it can be a really good opportunity for you to introduce yourself and your ideas to someone else’s audience. To further your exposure and reach. This is, in general terms, a really good thing. That is, if the fit is correct. If you’re a mummy blogger and you’ve been asked to guest blog for, I don’t know, a pest control company, well, it might not be a great fit. Unless people who read about rodenticides have also got an interest in your mummy blogger content, you might not get the exposure you want. But if you were invited to guest blog on, I don’t know, an organic food website, that could be a nice fit – let alone a company who makes products or offers services for mums and babies. If you get the right fit, you can broaden your horizons and get more eyeballs on your words What's a guest blog?than before. In turn, this can grow your following, interactions and, potentially, opportunities. How good is that?

Should you allow guest bloggers on your blog?

My personal take on this is yes, if they fit what you do. This doesn’t mean they have to be an exact fit, but close. So, with my blog, I will be having guest bloggers who can share their experience of business or skills that I believe my readers would be interested in. That would enhance what they do/teach them something new/give fresh perspective. It’s also strengthening connectiosn and, again, getting more exposure for the blog, because if the guest blogger shares his or her blog, which links to your site, on their platforms, well, your reach has expanded again. Good hey?

As you may have noticed from the above, in my view at least, guest blogging can be a really good idea if you pick the right person to work with. Another point to note is that guest blogging should be mutually beneficial. You should get greater exposure and reach as should the person you’re working with. Just like you’d expect them to share your blog on their platforms, it’s important to do the same. It’s all about give and take. Working with people and building relationships.

So, should you guest blog? Consider the above, make sure you have a good fit and then strongly consider it. It could be good for you, your brand and your business.

 

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How does a blog provide exclusive content?

How does a blog provide exclusive content? Well, that’s an easy one – unless you copy someone’s blog (and please, PLEASE DO NOT do this!), it’s your words, your viewpoint. It provides exclusive content as it’s your view on a subject, a product, a situation – well, whatever you want it to be.

How does a blog provide exclusive content?Does exclusive content matter?

I think it does. I use my blog to share my views and ideas with people who are interested. All thoughts are my own (apart from guest blog, but these are clearly labelled and align with my own thoughts). And that’s really important. It’s exclusive content that you should only find here. My blog is part of my ‘marketing mix’ when it comes to my own business. I am not expecting everyone who reads it to convert into clients, God no, but neither would I expect everyone who saw an ad to call me. What I am expecting if for people to read it to feel that, after they’re read it, they know me a little better. They may like what they read, they might not – and whilst I hope for the former, the latter is always a possibility when you put yourself ‘out there’. Because the content created is mine. It’s my words, it’s my thoughts, it’s my take on things, people are building up a picture of me and my expertise and skill set. I also like to think that, when people read my blog, they’re getting something that they can’t get elsewhere. Sure, there are a LOT of blogs about blogging. But are any quite like this?

Be your authentic self

So, what I’m trying to say is if you write from the heart and you’re your authentic self and create interesting, engaging, exclusive content that can only been viewed and digested on your website and blog, you’re adding value. You’re giving your fans and followers the chance to read something difference (or, at least, the way you view it) and you’re adding layers to your offering and your story. And that’s why it’s exclusive. Because your reader shouldn’t be seeing it elsewhere.

 

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Can blogging help your expert status?

Can blogging help your expert status? Before I carry on, I have to explain how much I dislike the word ‘expert’. It sits badly with me for two reasons – one is that there’s a great saying about experts (how x is an unknown quantity and a spurt is a drip under pressure!), and the other is that people at the top of their game never stop learning. And I think the word expert means you’re ‘there’, the finished product. And I don’t think anyone ever is. I’ve been called an expert on a few occasions (and I hope it wasn’t in a drip under pressure kind of way!) and it makes me feel uneasy. Writing web copy with the word in makes me feel all weird. So please, as you read this, just keep that in mind. I have little time for arrogance, and I wouldn’t want you to think I was in that category!

Can blogging help your expert status?

So, back to the title- can blogging help your expert status? Hell yes. And here’s why. I’m going to use my website as an example because, well, I know all about it! When I was planning it, I planned out the Can blogging help your expert status?pages and worked out what areas I wanted to cover in each, to showcase my skills and passions. And that’s good – that’s what you should do with a website. But you should also be mindful that people want concise info to decide on whether to drop you an email to see if you can help them. And that doesn’t give you a huge amount of space to talk about what you’re passionate about in any kind of detail. The kind of detail that if you’re researching a topic in detail you want.

Take this blog for example

I haven’t written a whole lot about blogging on the main area of my website. It’s part of the marketing mix, it’s something I consult on and help people plan, and it’s something I’m passionate about. But have I spent a lot of time on my main site talking about it? Nope. Have I talked about it in my blog? Oh yes, and from lots of different angles too. I’ve blogged the 40 day blogging challenge I made myself do, five reasons people don’t blog, what should I blog about, and more. This gives people more of a taste of what I am about, how my mind works and my understanding of the topic. People with greater understanding and knowledge than you on a topic are often referred to as…yep…that word again – experts. But the only way people are going to see your passion, share your knowledge and get an understanding on how much ‘stuff’ you know is if you tell them. In your own words. On your own platforms. And a blog is definitely one of these areas.

What about social media?

Of course, you can also use your social media platforms to promote your areas of expertise, but on a blog they’re a constant and don’t move down the timeline when more posts come on and get quickly forgotten. They’re there, ready to be shared or found on Google when someone asks the internet for information on a subject. Blogging can help your ‘expert’ status. Whatever you want to be seen as an expert in. So start now and start building your blogs and information on your own platform!

 

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