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Safety and equestrian standards with Claire Williams, Executive Director of BETA

Claire Williams BETA

The second Summer of Safety podcast with the British Equestrian Trade Association is here, and today we’re chatting all about safety (obviously!), standards, fitting and lots more too.

Safety and equestrian standards with Claire Williams, Executive Director of BETA

On this episode, I caught up with Claire Williams, Executive Director of BETA, to chat all about the standards that apply to riding hats and body protectors. We also chat about the importance of a good fit and why buying online can make hat and body protector fitting a challenge.

To find out more about the British Equestrian Trade Association, see the website here, or find them on Facebook and Instagram.

Small & Supercharged Mastermind

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Should you join a membership group to help your business?

Are you part of a membership group? Have you considered joining one? This is the podcast for you!

Should you join a membership group to help your business?

As you’ll probably know, I run the Small & Supercharged Mastermind group- which is a membership designed for small business owners with equestrian, rural or country connections- but what makes a membership (any membership) worth joining?

In this episode of the podcast, I talk about what to look for in membership groups to make sure they’re going to deliver what you need. I also talk about how to assess the training offered and who the group is being led by.

Memberships can provide more than education- they can also provide community, opportunities and so much more. So if you’re thinking of joining a membership or you’re interested to learn more about what you could gain, or you just want to know more about how they work, this is for you!

Membership groups have continued to grow in popularity over recent years, and it’s easy to see why. In addition to getting valuable training, the right memberships can also provide members with supportive communities and the possibility of business (and maybe even life) enhancing connections too.

But not all memberships are created equal. Having run the Small & Supercharged Membership group for a few years now, and seen many others in action, I have packed this episode with tips to help you find the right membership group for you- that is, if you’re interested in them at all.

And, of course, if you’d like to find out more about the Small & Supercharged Mastermind group, you can do that here 

Small & Supercharged Mastermind

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Podmas #12 all about fowl (well, turkeys!) and finance with Jade Stock from Out & About Poultry and Mortimer Rose Wealth Management

Jade Stock Out & About Poultry and Mortimer Rose Wealth Management

Podmas is back- and today, we’re joined by Jade Stock from Out And About Poultry and Mortimer Rose Wealth Management.

Podmas #12 all about fowl (well, turkeys!) and finance with Jade Stock from Out & About Poultry and Mortimer Rose Wealth Management

Jade is known as ‘The Turkey Lady’ on most social media platforms, thanks to her award winning birds, and the hilarious tales she shares about how they enjoy their life (and cause havoc in the process!). On this episode of Podmas, we chat about turkeys, shortages, avian flu, what to look for when it comes to buying turkeys, and why her hands were numb at the time of recording!

We also chatted about Jade’s other business, Mortimer Rose Wealth Management- how that came to be and the kind of services she offers for people with this hat on. It’s a good one!

To find out more about Out & About Poultry- see the website, Instagram or Facebook. And to find out more about Mortimer Rose Wealth Management, see the website, Instagram or Facebook.

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Podmas #11 all about pilates, pregnancy and post natal fitness for riders with Louise Towl from Ready To Ride Physio

Louise Towl Ready To Ride Physio

Podmas is back- and today, we’re joined by Louise Towl from Ready To Ride Physio.

Podmas #11 all about pilates, pregnancy and post natal fitness for riders with Louise Towl from Ready To Ride Physio

Louise has moved a lot of her business online over recent months, and now teaches pilates via an online membership to riders all over the UK. In addition to chatting to us all about this, Louise also shares her TWO new courses- one’s designed for pregnant riders, and the other is aimed at riders looking to get their fitness for riding back after having a baby.

To find out more about Louise, Ready To Ride Physio and her courses for pregnant riders and new mums looking to get back in the saddle after having a baby, see the website or follow along on Instagram and Facebook.

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Podmas #10 all about donkeys, dirt and designs for outdoor ladies, with Amanda Marshall from 3 Donkeys Clothing

Amanda Marshall 3 Donkeys

Podmas is back- and today, we’re joined by Amanda Marshall from 3 Donkeys Clothing.

Podmas #10 all about donkeys, dirt and designs for outdoor ladies, with Amanda Marshall from 3 Donkeys Clothing

Amanda created the 3 Donkeys 2-into-1 coverall design to make life for outdoor ladies a whole lot easier. With the well placed zip around the middle, 3 Donkeys’ coveralls can be unzipped to answer calls of nature. The Classics and Dartmoors can also function as jackets and over trousers on their own too! Brilliant gifts for anyone equestrian, country, or who just wants to keep clean!

To find about more about Amanda and the collection, see the 3 Donkeys website here. Don’t forget you can follow on Instagram and Facebook too!

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Podmas #8 all about bringing colour and pattern to the dressage world with Becky Kew from Q Dressage

Becky Kew Q Dressage

Podmas is back- and today, we’re joined by Becky Kew from Q Dressage.

Podmas #8 all about bringing colour and pattern to the dressage world with Becky Kew from Q Dressage

Becky chats all about why she started Q Dressage and her desire to bring pattern, colour and sparkle to the world of dressage while still maintaining the quality and performance that riders need. It’s great to see how well she’s done this and grown the business over the years to include more and more lines. Many make great Christmas gifts for non-riders too!

To find out more about Q Dressage and the gorgeous range of products that Becky sells, see the website here. Do follow Q Dressage on Instagram and Facebook too– lots of lovely products and stunning pics!

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Podmas #5 all about jousting, horse archery and gifts with Kelly Ude-Martinez from The Knights of Middle England

Kelly Ude-Martinez Knights of Middle England

Podmas is back- and today, we’re joined by Kelly Ude-Martinez from The Knights of Middle England.

Podmas #5 all about jousting, horse archery and gifts with Kelly Ude-Martinez from The Knights of Middle England

Kelly is one of The Knights of Middle England and here she shares a whole heap of experience based gift inspiration in terms of jousting, horse archery, trick riding and side saddle- all of which you can have a go at, no matter your riding experience.

To find out more about Kelly and the amazing Knights of Middle England, check out the website and follow on Instagram and Facebook. Kelly also has her own Instagram here– that’s definitely worth a follow too!

Intro music- “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Podmas #1 all about pony books with Jane Badger

Jane Badger Books

Podmas is back- and today, we’re joined by Jane Badger from Jane Badger Books.

Podmas #1 all about pony books with Jane Badger

Jane publishes horse and pony fiction- new books and classics alike- perfect for young and more seasoned horse enthusiasts. On this episode, Jane chats all about the Jill series, her recently launched sequel, best sellers for Christmas last year, and shares loads of inspiration for Christmas gifts for horse and pony fanatics!

This episode of Podmas was recorded as a Live broadcast in the Small & Supercharged Facebook Group. The Lives (and Podmas) will run during December- make sure you come and join us!

To find about more about Jane and Jane Badger books, see her website, or follow her on Facebook or Instagram.

Intro music on this episode of Podmas – “Jingle bells” by scottholmesmusic.com

This year, we recorded Podmas in a slightly different way and used the audio from Lives that were broadcast in the free Small & Supercharged Facebook group at lunchtime. Everyone on Podmas was a member of my membership group, the Small & Supercharged Mastermind group for small equestrian and rural business owners and influencers, and it was such such a joy to be able to share more about the fabulous businesses and the people behind them inside the group.

What’s Small & Supercharged Mastermind?

In Mastermind, each month, we have marketing and mindset masterclasses, social media ideas, weekly Lives, Facebook trainings, group chats and LOADS of opportunities. Podmas is a great example of the type of opportunities Masterminders can tap into and benefit from. Find all the details here.

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Ask A Masterminder- stand out experiences on social media

This article was first published in Absolute Horse Magazine– to read this issue and any of the others, go to the Absolute Horse website

stand out experiences on social media

Ask a Masterminder – stand out experiences on social media

Small & Supercharged Mastermind is an online group supporting small equestrian and rural businesses and, as such, is bursting with amazingly knowledgeable people with lots to share. In each issue of Absolute Horse, we’ll be asking them a question and members will be sharing their top tips… this issue’s question is…

‘We ask the Masterminders – explain one amazing stand-out experience that you have had with equestrian social media’

Dr Diane Adamson aka All The Kings Horses

Like it or loathe it, it’s here to stay. I’ve found it’s an amazing platform for education. I use lives and my Rider Clinic to help equestrians deal with all sorts from describing your fall when you arrive at hospital, specialist equestrian physio, basic life support refreshers, inspiring guests, and so much more.

Social media is also fabulous for networking, and it’s helped to raise my profile in the equestrian space, which has led to me becoming the Chief  Medical Officer of BETA, meaning I’m now in a position to make our sport as safe as possible in both the equestrian and medical spaces.

Be brave, you never know what opportunities or friends may come your way. www.facebook.com/medicalmare

 

Ruth Chappell, Dressage Anywhere

My social stand out moment is a video of Alice Oppenheimer, International Grand Prix Dressage Rider, ‘riding’ a Grand Prix dressage test with a hobby horse! It was to promote our Hobby Horse Online Dressage Competition, which went on to raise £4k for charity but the video itself had just under 80,000 views and really helped to raise awareness.

www.dressageanywhere.com/

 

Amanda Marshall, 3 Donkeys Clothing

I have had the pleasure of meeting some amazing ladies through equestrian social media. Many have gone onto become friends and this in turn has opened many doors for my own business, especially our lovely sponsored rider. Had it not been for equestrian social media I would not have had this opportunity.

www.3donkeys.co.uk/

 

Eleanor Lelliott, SpiceMule

100% the best thing about social media is the connections you get, ones that just don’t happen in real life. In what world can you get a like minded bunch together, and most amazingly working together. The most exciting thing that’s happened to SpiceMule is our recent collaboration with Emily Cole. Not only am I a massive fan of her work, but it’s just fab when two business have products that are just meant to be together. I mean decadent mug cakes and beautiful mugs. DREAM TEAM. I just need her to bring out a full range of crockery so we can work together with our Simple Suppers range too!

www.spicemule.co.uk

 

Donna Case, The Horse Feed Guru

My biggest stand out was being booked to travel to the USA as a result of social media. Not only was my airfare paid for, but my accommodation and food etc for the whole time I was there. My client had never commented on my social media posts, but apparently had been following me for months.

www.thehorsefeedguru.com/

 

Zoe Kiff, Honest Riders

I think the ongoing thing for me is when someone messaged us and tells us they’ve changed something to be more sustainable as a result of one of our posts. Or have been promoted to make bigger changes. That’s always lovely.

www.honestriders.co.uk

 

Emily Cole, Emily Cole Illustrations

I owe most of my business to the power of social media. One of the most exciting opportunities has been teaming up with Equiboodle to design a bespoke Emily Cole edition vixen. Seeing customers wearing something with my design on never ceases to be surreal!

www.emily-cole.com

 

To find out more about the Small & Supercharged Mastermind group, see that page on the website.

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Ask a Masterminder- pandemic business and life lessons

This article was first published in Absolute Horse Magazine– to read this issue and any of the others, go to the Absolute Horse website

Ask a Masterminder- pandemic business and life lessons

pandemic business and life lessons

Small & Supercharged Mastermind is an online group supporting small equestrian and rural businesses and, as such, is bursting with amazingly knowledgeable people with lots to share. In each issue of Absolute Horse, we’ll be asking them a question and members will be sharing their top tips… this issue’s question is…

What’s been your biggest life/business lesson over the last year (i.e since the start of the pandemic)?

Kelly Baddeley – Knights of Middle England

The biggest business lesson I have learned through this last year is that you need to be willing and able to adapt to survive! We had to create new products and services that worked within restrictions and we got online as much as we could! Without adapting there is no way we would still be going and feeding our horses throughout this winter!

www.knightsofmiddleengland.com

Amy Pridige – Muddy Mare Clothing

Personally this year has taught me, like many others, to appreciate the small things in life. Business wise launching my brand five months before the pandemic started has meant I do not know my full potential and so it has made me more determined to succeed.

www.muddymare.co.uk

Tracey Cole- Tracey Cole NLP

Being able to run my coaching and trainings 100% remotely has been an eye-opener. It’s been super convenient for everyone. Clients and trainees have mentioned that having greater flexibility in scheduling sessions, no travel to think about and no need to leave their horses has helped them immensely.

www.traceycolenlp.com

Carly O’Brien – COB’s Equine Shop & Services

Bring a freelance groom and instructor, my business has been affected with the COVID-19 pandemic.  Being furloughed from the riding school and some of my holiday freelance work cancelled, I found I had spare time on my hands.

With this I spent time doing some online training. I completed mini courses on the British Groom Association website, an online horse management course and attended webinars about growing social media.

It has made me realise that I don’t need to be running around trying to get to all clients and being in a rush. I can work successfully without the hectic schedule. Work smarter not harder.

www.facebook.com/cobsequineshopservices

Ruth Chappell- Dressage Anywhere

In 2020 I started and completed the Couch to 5K programme and what it taught me is that consistency pays off. Just getting up and showing up when I really didn’t feel like it meant a positive step in the right direction towards my goal. I apply this thinking to everything I do now.

www.dressageanywhere.com

Jane Brindley- Horse Riding With Confidence Scotland

My biggest lesson during this period has been the need to be on my guard for any self limiting beliefs and to challenge them in order to fully thrive in challenging circumstances.  Continue to develop, seek help and support where needed and then get on and give it a go!

www.horseridingwithconfidencescottland.co.uk

Emma Halliday- Paddock Apparel

Seize the moment, life is short! Quite quickly into the pandemic I realised that this would be like nothing I had ever experienced and that the world as we know it would be changed forever. So, after years of deliberation I launched Paddock Apparel, an equestrian clothing brand with a conscious.

www.paddockapparel.co.uk

Amanda Marshall – 3 Donkeys

Adapt and evolve have been my ‘Go To’ words for the last year. With a positive mindset and a tweak here and there, it has been possible to keep focused. As a community we are stronger together, support and kindness has been and essential factor during these turbulent times.

www.3donkeys.co.uk

 

To find out more about the Small & Supercharged Mastermind group, have a look at the Mastermind page!

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