Customer service

Customer service should be at the heart of every business, but particularly a small one. Having exceptional customer service that helps to support customers and makes them feel special can be a defining factor in whether someone decides to shop with you or not. There are some things that you won’t be able to compete with the big boys on, but customer service is an area you can ace!

The great thing about this is that it doesn’t have to cost you money. Time, patience and a willingness to really help your customer and make sure you’ve done your best is all that’s required. You don’t need a huge budget to do this.

But customer service shouldn’t be overlooked. It shouldn’t be a ‘nice to have’. Looking after your customers can be an incredible PR and marketing tool too. In today’s social media fuelled world, getting positive feedback matters, and it matters on your website too. Having someone leave a review and sing your praises can win you fans and give people that final nudge to help them feel reassured that you’re a good fit for them.

In this section of the blog, you’ll see lots of examples of great customer service and tips too, to help you outperform the competition.

I’ve been an admirer of Mackenzie & George for a very long time – not only the products but the
Mackenzie & Georgegorgeous branding too. And you know what else? The people behind the brand. Here I chat to Melanie, one part of Mackenzie & George, and chat about her business.

Tell us about you and your background

Mackenzie & George is run by my husband Chris and I.  Our story starts all the way back to 1974! Chris’ father, Bill, had a belt factory for over 40 years, producing ladies couture belts for department stores and brands like Harrods, John Lewis, Austin Reed, Jaeger and many more. In 2008, Chris had recently finished university, and with jobs few and far between in that economic climate, he started selling some of his fathers belts at Covent Garden Apple Market. Long story short – the selling really sparked an interest in the making, and so Chris started learning how to make the belts (although he has been in the factory on school holidays since a toddler, so knew some of the basics). I had recently lost my job around the same time (I’m from a music/marketing/events background), and started helping Chris, and together we looked at working with different natural and long wearing materials and incorporating traditional saddlery techniques we taught ourselves via YouTube! Eventually we started to do a few craft shows for his parents, with our own mini collection on the corner of the stand, until we took the plunge and set up our own business in 2012 – Burghley Horse Trials being our first ever Chris & Melanie - Mackenzie & Georgeevent. 

What made you want to start a business?

A combination of a terrible job market and seeing an opportunity that really bought the best of our strengths together.  Although most people would think we’re mad living and working together, we get to share all the triumphs and tribulations, and see each other at our very best (and worse!). 

How is Mackenzie & George different?

Attention to detail. Each process is thought out to the tiniest detail. For example, you won’t find a rough edge on any single part of our products – each and every sharp corner and edge is shaved off and hand buffed before being inked and sealed to give the smoothest – and most comfortable – feel and look.  It’s details often overlooked, but makes all the difference to final finish of a quality product.

What makes Mackenzie & George products special?

We pride ourselves on exemplary materials (vegetable and oak bark tanned saddle hide, solid brass hand polished buckles) that we worked hard on developing with small family run manufacturers that Chris has known for pretty much his whole life!  In addition, we take great care to ensure our products are practical, wearable and will last for many, many years (we even guarantee it!). 

If you had to sum up your business in five words, what would they be?

Honest Timeless Quality Handmade (with) Love  (I may have cheated!)

Do you have a motto or ethos?

Wearability that lasts. It’s what we consider when designing and testing designs and improving our techniques

If you could give one piece of advice to an aspiring business owner, what would it be?

Get up early – it’s something we’re only learning now really; it’s amazing how much more you can get done with an extra couple of hours in the morning (an 8 week old baby is helping us keep to this!).

One thing that helps you run your business more effectively 

Shopify is amazing. We use it for our website and POS, and it is great having everything in one place, plus all the apps that integrate make it a really powerful tool.

Best thing about running a business?

Something different every day, and fully utilising every bit of grey matter! In one day, our roles can consist of fashion or graphic design, product and machine engineering, (sometimes quite complex) maths, copy writing, craftsmanship, accounting, sales, website design/backend, marketing and even painting/building stand props/workshops!

Worst thing about running a business?

Impossible to turn off. And no one to palm off jobs too. In our first few years we regularly worked 12- 18 hour days, and have gone to shows having been up (quite literally) all night finishing orders! Melanie - Mackenzie & George We’re a bit more on top of demand now, but desperately need an apprentice in the workshop.

One thing we might not know about you

At school, I was voted most likely to run my own business, but also most likely to end up in prison.  I’ve never quite worked out what the shared attribute I have that makes both those things likely, but glad I ended up doing the former! 

Where can people follow you or Mackenzie & George online 

Mackenzieandgeorge.com

http://www.instagram.com/mackenzieandgeorge

http://www.facebook.com/mackenzieandgeorge

Julia Andrews is Managing Director Kate Negus Saddlery. Kate Negus Saddlery specialises in bespoke British bridlework for horses participating in all sports, and has customers from grassroots through to professionals. The bespoke concept is particularly clever as very few horses fit the standard sizes, and Kate Negus Saddlerythis means that most people have to buy extra pieces to make the bridle fit. This means that in order to
get a ‘cheap’ bridle to fit, some people can spend more than a good quality British bridle that will last a very long time when cared for correctly. What’s more, Kate Negus offers every individual part, even down to a keeper, separately, so if your horse breaks something or a part gets lost, it can be replaced at minimal cost. I’m very proud to have worked with Kate Negus Saddlery for a number of years and seen many of the company’s innovative products go from design to sale.

Tell us about you and your background

I have been in retail all my working life. I started stacking shelves at the Co-op aged 14 1/2. Then I did an A Level training scheme at a department store, then 15 years at M&S as a selector then visual merchandising manager.

What made you want to start a business? 

Bought a bridle from Kate Negus and then I bought the business!

How is your business different?

The way we sell bridles is different to the vast majority as they are bespoke and off the shelf bridles so we can correctly fit any horse while the customer waits! We do this by having all components available at time of purchase, so with the measurements (or, at shows, the horse’s current bridle), we can put together a bespoke combination to get the perfect it. Our service is also pretty different and something that gets commented on a lot. We go above and beyond to ensure the customer gets the perfect fit for their horse and will talk people through every stage if that’s what they want. We want them to be delighted with their new purchase and then some!

What makes your products special?

The way we sell them, the service we offer and that they’re made in the UK. We’re also able to create complete one off products if needed with short lead times. We have some pretty innovative productsJulia Andrews- Kate Negus Saddlery too, like the Elastic Grackle, Five Point Breastplate and Beetle Grackle.

If you had to sum up your business in three words, what would they be?

Quality, value, service!

Do you have a motto or ethos?

Quality, value, service!

If you could give one piece of advice to an aspiring business owner, what would it be?

Remind them that we are here for our customers. Without them we would not have a business!!

One thing that helps you run your business more effectively 

Rhea Freeman!! (Thank you!)

Best thing about running a business?

The harder I work the more I get out of it

Worst thing about running a business?

As a one man band it would be hard to maintain my service. Thank goodness for Hayley!

One thing we might not know about you

I have an A Level in needlework!!

Where can people follow you or your business online 

Website

Twitter

Facebook

It’s video time! In this video I’m talking all about how you can make something negative, positive – well, how you can take negative feedback generated by a faulty product and turn into a positive. How you can turn this into a great PR opportunity? Does it sound a bit far fetched? I don’t think so…

Is it really possible?

It honestly depends on a number of factors but I think in most cases it can be IF it’s handled properly. I say most cases because it obviously does depend on the ‘damage’ something has caused, this can be a variable and can mean that your task is incredibly difficult if not impossible. However, when I created this video I was thinking more about popular products that we buy that can leave us disappointed, something like clothing or footwear. I’m not talking dodgy seatbelts here. I’m looking at the kind of products that most people sell online.

Any other caveats?

Yes. The dodgy product needs to be unusual. If all your products are substandard you’re basically firefighting and you can’t win long term because everyone is going to be peed off with you because you’ve let them down.

But what about social media?

Yep. Social media has changed the game in this area. Previously people would call the company or email them first – or even take it back to the shop they bought it from – and would follow the correct complaints procedure. Now they take to social media. If you’re lucky they’ll send you a message, but they might just post that you’re Satan on your Facebook page and that they’re bitterly disappointed/the product is cheap and rubbish/they hate you. Before you become a keyboard warrior too, just take a breath. It can be really frustrating and it makes you wonder if you should bother trying to turn this negative into a positive but you should. Honestly. Even if they don’t respond how you’d like, your other customers will see that you’re trying – in some cases they might come to your defence (I’ve seen this happen before…). Acknowledge their message and suggest they DM you or email you with additional information to try and remove the discussion from public view. This has the obvious benefit but also allows you to ask them personal details that they shouldn’t disclose in public. Be nice to them. Try and help them. Obviously you must follow your company’s complaints procedure, but do it in a nice way. If you say you’ll get back to them by a date – DO – even if you have to say you’re still waiting. Keep them informed. Be honest. Be genuine. Be understanding. If you can, send them a goodwill gesture. You’ll be amazed at how these ‘haters’ can become your biggest cheerleaders if treated kindly and respectfully by someone who wants to help them.

Of course, no one should ever be happy with selling substandard products, but sometimes things slip through the net- I’ve had clothes shrink, boots split and all manner of things as I am sure you have. These things happen and people do generally understand. And if you’re nice to them, you might have got yourself a lifelong brand ambassador too.

If you liked this, you might like this blog here – all about turning a negative or fault products into a good PR opportunity.