This blog is all about how to make video content work hard for you. Because, let’s be honest, it needs to. Making a video takes time, and if you pay to have it edited, it costs your money too. And that’s what I’ve created a video and a blog post about how to make video content work hard for you.
The video is on Youtube, and if you click on the image, you can watch the video.
How to make video content work hard – eight steps
Actually, let’s use the video above as an example of how to make content work hard for you. So, the start of this is the video. I created the video on my iPhone (so, no extra cost to me), and I did pay my husband to edit it because, well, he does this as part of his job and I like to have my logo on it in the right places. That didn’t cost me a huge amount, but it’s still a cost. So, step one… the video is on Youtube. Great. The video will stay on here forever (well, until I take it down) and it’ll be getting views until that point. Great. People can find it by searching for it.
Step two, in this case, is this blog. This blog, with the video embedded in it, will sit on my blog, on my website. It’ll help my SEO (due to the blog around the video), it’ll provide useful content for people viewing my website, it’s a solid step two.
Step three, sharing. I’ll share the blog with the video on my social media. By which I mean my business Facebook page, LinkedIn, Instagram, Pinterest and Twitter. I might also share it in some of the business groups I’m involved with on Facebook.
Step four, native posting. I’ll then post the video natively to Facebook. Not the same week as I post the blog, but I will. And I’ll subtitle it so it works when people view Facebook on silent and autoplay kicks in.
Step five, I’ll share the Youtube link straight onto all my social media platforms. This won’t be in the near future, but I’ll post the link to Youtube on its own, without the blog content, so people can view it and visit my Youtube channel.
Step six, I’ll share it with my newsletter subscribers, so they get to see the blog and the video. Well, so they know it’s there. I’ll share a link to the blog for those who fancy a read, and I’ll embed the video too.
Step seven, if someone asks me a question about how to make content work hard, I’ll use this blog and my video as a resource that I can send them.
Step eight, in a few months, I could well do this all over again, when people have long forgotten about the blog. Or I might share it again when there’s a relevant news story about it.
And believe me when I say that depending on the social networks you use and the business you have, there are plenty more ways to make your content work really hard for you. Maybe you can use your video at shows you attend? Burnt onto a DVD for prospective customers? As a part of a resource pack for retailers selling your product? To help add another level of customer service, to help reduce the amount of time you spent troubleshooting or giving customers phone tutorials? Honestly, we’re just scratching the surface here.
If you’ve ever wondered how to make your video content work hard for you, but you’e still not sure how to make it work in your situation, why not drop me a line?
If you have a look at Facebook and select the create ad option, you’ll work through it (after you’ve chosen your objective, etc.) until you get to targeting – which is what this blog is all about about. So, how does it work? Facebook targeting allows you to make sure your ad is shown to the people who have the most chance of wanting to buy or being interested in your product. You can target by geographical location (not just UK, a whole lot more specific than that!), gender, age, language, behaviours and interests (including pages they like), and you can even include or exclude people. You can even target connections. Targeting is great and can make sure your ad is seen by the right people, which is different to magazines. Let me work through one example before I leave you to ponder you own targeting and your next Facebook ad.