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You are here: Home1 / Blog | PR & Social Media Expert & Small Business Coach | Rhea Freeman2 / Video Library3 / 2020
General Blog Posts

Social Supercharge: Riders – Getting to know Janine Kerr

Janine Kerr Cornish Connemara

Last year, Social Supercharge: Riders hit the virtual shelves, to help equestrian utilise their social media better (and attract what they want through using it!) . Since it launched, I’ve been able to work with, learn about, and help riders from (literally) all over the world through the beauty of online training! In addition to the course, all equestrians taking part in my Social Supercharge: Riders get access to a free Facebook group and, lately, the chance to participate in the NEW NFU Countryside equestrian T&T panel! It’s an incredible group and it’s lovely to see these fab riders upping their social media game and getting what they want from it. And I want you to get to know these riders better too…

In this blog, I’m going to introduce you to Janine Kerr, who you might know better as Cornish Connemara (or @cornishconnemara on Instagram).

Name

Janine Kerr

Whereabouts do you live?

I live a few miles outside Newquay in beautiful Cornwall.

Favourite equestrian discipline.. 
To watch.. Eventing. To do.. dressage 😂😂 (but I am working on the Eventing thing)
Tell us about the horses in your life
I have two horses in my life.. Tom is a Black, 14hh, 26 year old Welsh D X (cross we aren’t sure!) whose been with me since he was 3. He’s my soul mate and although he’s now retired due to arthritis, I still love looking after him.
For years he got me into trouble escaping into back gardens/schools/onto main roads and going for walks to nearby towns. He would also run off in a headcollar regularly. He was always the “Loooose Hooorse!” at the show ground.
We competed in showing, Working Hunter and hunter trials and I loved every minute with him.
Ruby is my new 15hh 6 year old, Rose Grey Connie X KWPN mare, who came to me from a friend in June. We’re still getting to know each other but I plan to start with Dressage, working our way up to BD and then gather some guts together to start jumping! She’s a lovely, (very nosey!!) mare who can’t walk in a straight line whilst hacking because she’s constantly looking around. She’s still young but is generally a level headed girl and I hope she will restore my confidence after a fall last year.
What’s your greatest equestrian achievement so far?
My greatest equestrian achievement is getting back riding after the accident. For a short time I feared I wouldn’t be able to.
My most treasured memory though is definitely having a lesson with Mary King. To this day I’m not sure how I managed to hold in my excitement/nerves enough to jump fences in front of her!
What’s your ultimate equestrian dream?
My ultimate equestrian dream would be to get placed at a BE event. I hope one day to work at that but it’s one step at a time with achievable targets whilst I gain confidence.
Care to share a funny equestrian story?
As I mentioned, Tom was a notorious escape artist. He’s had main roads closed when he took whole herds of horses for a walk in the night, but the funniest time was when I got a call from a lovely elderly lady telling me that she had “black beauty” in her garden and that I should probably come and get him.
When I got there I found him in the most beautiful landscaped garden drinking from the lady’s marble water fountain (the cherub was piddling in his mouth!)
I could have died.
The worst part is that I couldn’t get him back over where he had gotten in so I had to take him out through her house over her carpet.
She was very good about it, gave him a biscuit on the way out and said she’d miss watching him out of her window 🙈
Best bit of riding advice you’ve been given
Best bit of riding advice I’ve ever been given would probably be by a jump trainer of mine when I just couldn’t stop standing up in my stirrups and picking the horse up over fences.
She said “When you go over a fence stick your butt out the back and try to touch your elbows together, you won’t be able to but it will force you to crouch and you won’t stick your elbows out”
Favourite equestrian brands 
You’ll find me using a lot of Woofwear, Horseware and Equilibrium products. I always find the quality of these brands to be very high, the customer service is great and I trust them.
My hats are Champion, and my rugs are almost all Shires as I think they’re brilliant value for money.
My feed room, grooming kit and first aid kit are full of NAF products, and my splurge brands are Fairfax & Favor and Hiho Silver.. though there are a ton of exciting small brands I’m really interested in at the moment!
Janine Kerr and Morwenna Foster at Forde Abbey
One thing we might not know about you?
Something you may not know about me..it’s not equestrian based but I once played the part of a Zombie in a music video for a metal band called ChickenHawk. It’s called I “I Hate This, Do you Like It?”
 My scene ends with me being smacked over the head with the top of a toilet. It’s one heck of a conversation starter!
Do you have anything you deem as ‘lucky’ when you ride/compete?
I always have something in my pocket at an event which belonged to my mum, a broach or a necklace. If anyone will look after me it would be her.
Do you have any superstitions or rituals?
The lucky item as above.. but nothing else in particular. I usually find when the run up to a show is a little rocky, the event itself goes well and vice versa!
I force myself to eat something and smile and try to have fun when the nerves threaten to take over.
If you could have dinner with any rider/equestrian, who would that be?
I was lucky enough to have dinner with Mary and Emily King so that was something ticked off my bucket list… but I’d love to meet Carl Hester. I almost head butted him at Your Horse Live because Charlotte had just walked past, I was shocked and wasn’t looking where I was going 😂
If you could ride any horse in the world – past or present – who would it be?
100% Valegro. Apart from being gorgeous and outstandingly clever he is really forgiving and safe, such a character.
Why did you join Social Supercharge: Riders?
I joined the Supercharged Riders Course because I am addicted to all things Equestrian and Country, have found a love for Instagram and meeting new people using the platform and have always been interested in photography and editing photos and videos.
I wanted to document my journey back to riding confidence after an accident last year which broke my back and I hoped Rhea and her course would give me the tools to do that. They certainly have!
What’s the best thing about the course?
The best thing about the course is honestly the confidence you are given to go ahead and put yourself out there. The encouragement and backing is really invaluable. I have met some lovely people as a result of taking part in this course and Rhea has been unbelievably supportive. The advice is awesome and the discounts are an added bonus!
Tell us all the places where we can find you 
Instagram @cornishconnemara
Facebook Janine Kerr Cornish Connemara
January 17, 2020/by Rhea Freeman
https://rheafreemanpr.co.uk/wp-content/uploads/2020/01/janine-kerr-cornish-connemara.jpg 1506 1240 Rhea Freeman https://rheafreemanpr.co.uk/wp-content/uploads/2019/05/logo-3-300x224.png Rhea Freeman2020-01-17 23:02:252020-01-17 23:02:25Social Supercharge: Riders – Getting to know Janine Kerr
General Blog Posts, Podcast

How to start a magazine with Hollie-Ella from In The Country Magazine

How to start a magazine with Hollie-Ella from In The Country Magazine

Hollie-Ella, better known as editor of  In the Country and known on Instagram as @inthecountryinsta is on today’s podcast. On today’s episode, we talk about the journey that Hollie-Ella as been on to get to the position of editor and founder of her own magazine (via a detour to New Zealand), and so much else too.

How to start a magazine with Hollie-Ella from In The Country Magazine


In this episode of the Small & Supercharged Podcast, Hollie-Ella talks about how she came to start a magazine and why, in a time when the surge in digital is, well, very much there, she decided to launch a printed magazine. We talk about her career to date and how she started In The Country after a going to College and then taking a trip to New Zealand where she went over to help with horses and ending up finding a passion for dairy farming!

After identifying a gap in the market aimed at younger countryside enthusiasts, Hollie-Ella went on to develop a magazine which included things like interviews, recipes and so much more, which has just published its 10th issue!

We also talk about the highs and lows of running the magazine. One really interesting point we chat about is the Magnolia Cup and the stress that this created in Hollie-Ella’s life. Of course, although this experience was a low, Hollie-Ella also talks about how that low taught her a real life lesson that she’s been able to apply since, knowing her limits, when to say no, and where her priorities lie. We also talk about the highs including who she’s interviewed, with a real high being interviewing Jade Holland Cooper in a recent issue.

The future looks exciting for Hollie-Ella and In The Country Magazine, with events, an increase in digital activity and so much else in the mix for the next 12 months.

We also have a chat about influencers and the recent negative vibe that our space has seen. We discuss reasons why this might be, how ‘easy’ it is to get started as an influencer (as in, setting up an Instagram account and approaching brands), and how the equestrian and country industry is generally a little way behind the mainstream. We also chat about a lack of a leader in the equestrian and country space at the moment, meaning that there’s not really a path to follow and how this can cause issues amongst influencers as everyone is working in their own way, sometimes against each other.

To find out more about Hollie-Ella and In The Country Magazine, you can find them in all the places below…

Website

Instagram

Facebook

January 16, 2020/by Rhea Freeman
https://rheafreemanpr.co.uk/wp-content/uploads/2020/01/How-to-start-a-magazine-with-Hollie-Ella-from-In-The-Country-Magazine.png 1400 1400 Rhea Freeman https://rheafreemanpr.co.uk/wp-content/uploads/2019/05/logo-3-300x224.png Rhea Freeman2020-01-16 15:20:522020-01-16 15:19:55How to start a magazine with Hollie-Ella from In The Country Magazine
General Blog Posts, Riders, Social Media

Social Supercharge: Riders… Getting to know Becky Wren

Becky Wren by Sophie Callahan

Image by Sophie Callahan

Last year, Social Supercharge: Riders hit the virtual shelves, to help equestrian utilise their social media better (and attract what they want through using it!) . Since it launched, I’ve been able to work with, learn about, and help riders from (literally) all over the world through the beauty of online training! In addition to the course, all equestrians taking part in my Social Supercharge: Riders get access to a free Facebook group and, lately, the chance to participate in the NEW NFU Countryside equestrian T&T panel! It’s an incredible group and it’s lovely to see these fab riders upping their social media game and getting what they want from it. And I want you to get to know these riders better too…

In this blog, I’m going to introduce you to Becky Wren, who you might know better as Country Bumpkin Chic. Becky is a Hiho Silver ambassador and I have got to know her through this, through her award winning blog, and through the group too. And now you can find out more about her here…

Cross Country William Carey Photography

Image by William Carey Photography

Name

Becky Wren

Whereabouts do you live?

In a lovely rural village just outside Dorchester in Dorset. Which very handily is only 2 miles from the horses & a 20 minute drive to the coast for non horsey fun.

What’s your favourite equestrian discipline?

Eventing of course! I love to challenge myself & you can’t beat the XC adrenalin rush.

Tell us about the horses in your life

Barley aka Red Sky Diamond is a 17.1 ISH who we’ve had since he was 5 & he’s now 16 – so part of the family. He’s had lots of injuries over the years but loves his XC, so we wrap him up in cotton wool for his BE events. He has such a gorgeous soul & owes me nothing. He’ll start next season at BE 100 aiming to step up to Novice.

Leo aka MBF online is a 6-year-old 16.1 ISH who we’ve owned for 2 years. He is full of character & I’m very excited about his future in eventing & show jumping. He’ll start next season at BE 90 & then step up to BE 100.

I’d love to do an International 2* with the boys at some point, so that will be the aim in 2020.

Leo - Eventer Challenge

Credit: Dorset Photo Event

What’s your greatest equestrian achievement so far?

Having 2 sound horses at the end of the 2019 season was amazing.

When I was 16, I was selected to represent the South West at the JRN (Junior Regional Novice) championships, however, sadly my horse was off games so we didn’t attend – but was an honour to be selected & the training was great & this is 20+ years ago.

What’s your ultimate equestrian dream?

To compete at an international over in Ireland where the boys are originally from.

Care to share a funny equestrian story?

Not funny at the time, but when I was 10 & riding my Welsh Section B pony Music Master, at a local hunter trial, he stopped at a downhill ditch or coffin as we used to call them back then. I fell off into the coffin with his bridle. My mum was not impressed.

Best bit of riding advice you’ve been given

For dressage from event rider Joe Roome, it was to be in the moment with your horse, which helps me to stay in the zone. And from Jabeena Maslin for my show jumping, making sure I ride like a tiger & have enough fuel in the tank. I now play eye of the tiger in the morning before a competition to psyche myself up.

Favourite equestrian brands 

Noble Outfitters for all my everyday breeches

Pikeur for competition breeches & jacket – which you can put in the washing machine

KEP for my gorgeous helmet

Flying Changes for my super smart jacket for best

Super X Country for the smartest XC colours

Henry James Saddlery for my bridle, stirrup leathers & reins – they have amazing grip.

One thing we might not know about you?

In my early days I competed 2 horses up to Intermediate & used to jump 1.25m for fun. 

Do you have anything you deem as ‘lucky’ when you ride/compete?

Yes, I don’t compete without my rose quartz in the pocket of my breeches. It was a new ritual for 2019 to keep me safe & it really has. It’s said that it brings the energy rays of determination, commitment & caring.

If you could have dinner with any rider/equestrian, who would that be?

Can I have a dinner party please? I would invite: Pippa Funnell, Piggy French, Tim Price, Chris Burton, Laura Collett, Ben Hobday, Gemma Tattersall & Carl Hester (I had a Christmas lunch with him when I was 12 at a Dressage event for young dressage riders & he was lovely)

If you could ride any horse in the world – past or present – who would it be?

I’d ride Charlotte Dujardin’s Valegro in the dressage, Ben Maher’s Explosion in the show jumping & Tim Price’s Wesko on the cross country – a winning combination for eventing, right?

Why did you join Social Supercharge: Riders?

I treated myself to membership after winning the 2019 Haynet Countryside Blogger of the Year Award as I wanted to keep up the momentum from winning the award & step it up a notch.

What’s the best thing about the course?

The information is so easy to digest & I love the style of the talking power points as well as being able to dip in & out of the course as & when.

Tell us all the places where we can find you 

I blog over at www.countrybumpkinchic.co.uk

Instagram @becky_wren https://www.instagram.com/becky_wren/

Facebook Country Bumpkin Chic https://www.facebook.com/CountryBumpkinChic/

Twitter @becky_wren https://twitter.com/Becky_Wren

Becky Wren and Barley •Credit: Dorset Photo Event

Credit: Dorset Photo Event

Photographer information (all images used with permission)

Dorset Event

Facebook https://www.facebook.com/DorsetPhotoEvent/

Instagram @DorsetPhoto – https://www.instagram.com/dorsetphoto

https://www.dorsetphotoevent.co.uk/

William Carey

https://williamcareyphotography.com/

Instagram https://www.instagram.com/williamcareyphotography/ @williamcareyphotography

Facebook – https://www.facebook.com/williamcareyphotography/

January 11, 2020/by Rhea Freeman
https://rheafreemanpr.co.uk/wp-content/uploads/2020/01/becky-wren-by-sophie-callahan.jpg 1252 1001 Rhea Freeman https://rheafreemanpr.co.uk/wp-content/uploads/2019/05/logo-3-300x224.png Rhea Freeman2020-01-11 12:58:232026-07-10 18:27:48Social Supercharge: Riders… Getting to know Becky Wren
Equestrian Business, Equestrian Marketing, Equestrian Marketing & PR, Equestrian PR, General Blog Posts, Social Media

Have you heard about Albion’s Big Competition?

I’m really excited to speak to you about Albion’s BIG Competition. And all the caps are deliberate because the competition is HUGE. In fact, the winner will walk away with a prize haul work over four thousand pounds! Yes, OVER £4000!

Gracie Tyte Albion Competition

What’s Albion’s Big Competition all about?

In December, Albion Saddlemakers (one of my lovely clients) launched a competition to celebrate the new K3 Jump Saddle. This beautiful monoflap jump saddle has been designed to combine the best bits of the best selling K2 Jump Saddle in a single flapped design, for those who want that. The saddle is really stunning and in addition to traditional leather, the K3 is also available with Glitz fabric at various points, to add blue, red or black sparkle to the design. It’s really beautiful!

Now, to give this saddle a fitting launch, Albion decided to put together a HUGE competition with some of its equestrian business friends. And the result was a prize haul worth over £4000! The competition launched on 3rd December ’19 on Albion’s Instagram (@albionsaddlemakers on Insta) and it just FLEW! The competition will run for eight weeks and then the winner will be drawn.

So, what does the winner win?

Well, in addition to a K3 Jump Saddle and Albion bridle, the lucky winner will bag themselves…

  • A Social Supercharge: Rider digital course and three remote one to one sessions with me.
  • A rider clothing bundle from Super X Country including matchy, bespoke cross country colours, best selling Candy Leggings, and lots of other bits too.
  • A matching Cherry Roller Bangle and Cherry Roller Stock Pin, both from Hiho Silver, with single CZ sparkle Roller Bead in the middle (I was gifted a Cherry Roller Bangle when they first came out, and years on it never leaves my wrist. I LOVE it!)
  • A clothing bundle from Equiboodle which includes the Vixen Cowl Neck Sweatshirt, which is SO snug. In addition, the winner will win a lovely Boodle Blouson for riding and a variety of other Equiboodle branded loveliness that they can wear and enjoy.
  • A Vent-Air Sport Hat from Champion Hats, which has a hand sprayed gloss finish. These hats have got amazing safety credentials, as you’d expect from Champion, but the colours that they come in and the very cool finishes available really make them stand out from the crowd visually too.
  • A Pro-Vent 3.0 Body Protector from safety specialists Racesafe Equestrian. This body protector has got some really impressive design know-how behind it and looks seriously comfortable to wear too, as well as helping to keep you safe.
  • And last but by no means least, if the winner is in the UK, they will also bag themselves a photoshoot with the incredibly talented Sophie Callahan. Now, you’ll know I love Sophie because, well, I do… and she’s done the only two professional shoots at home with the horses that I’ve ever had… and she also did all the shots for the competition with Gracie Tyte!

Phew! Are you excited?

Make sure you visit Albion’s Instagram AND enter on the post that looks just like the one below before the closing date of January 28th 2020.

Albion Big Competition

January 9, 2020/by Rhea Freeman
https://rheafreemanpr.co.uk/wp-content/uploads/2020/01/albion-big-competition.jpg 800 800 Rhea Freeman https://rheafreemanpr.co.uk/wp-content/uploads/2019/05/logo-3-300x224.png Rhea Freeman2020-01-09 18:31:002026-07-10 18:30:33Have you heard about Albion’s Big Competition?
General Blog Posts, Podcast, Social Media

When to unfollow or mute on social media

When to unfollow or mute on social media

When to unfollow or mute on social media

Have you ever wanted to unfollow or mute someone or a brand on social media but felt it was the wrong thing to do? I mean, you knew it would be a good thing for you, but you were worried about how it would be seen? Well fear not, I have just the podcast that might help you navigate the unfollow/mute side of social media. In fact, I give you four reasons why I think unfollowing and muting can actually be a good idea.

When to unfollow or mute on social media

In this episode you’ll hear how unfollowing or muting someone isn’t the biggest issue in the world (I know, shocker) and how, actually, it might be just what you need. There are lots of reasons to follow and engage with people and their accounts and I am all for that. But there are also times when not seeing their content might be a good idea for you. Maybe you’re going through a tricky patch and the content the share is impacting on how you feel about yourself? Maybe you feel you HAVE to share and you’re worried what will happen if you don’t get involved? Maybe you’ve had a change in direction and what they’re sharing just isn’t for you anymore. Here are the four reasons I chat about in this episode:

  1. It’s having a negative impact on your mental health. This has got to be one of the main reasons to unfollow or mute someone on social media. And, side note, it might not be them, it could well be you. When life throws us curve balls, we can process things in different ways. If people’s posts about winning at competitions upsets you as your horse is broken and may never compete again, those posts might upset you in that moment… and if that’s the case then I would suggest you consider unfollowing. Your mental health is really really important. And if you can make a step towards having a happier social media feed, which makes you feel better in yourself, then please consider this.
  2. No interest. People’s feed, beliefs and passions change as they grow and evolve. I mean, who can honestly say that they’re exactly the same as they were 10 years ago? I know I can’t! So as we all grow and develop, we might find our paths get closer together, or we might find they take off in completely opposite directions and over time you have nothing in common with the people you’re following. And that might mean that you have no interest in that feed anymore. And that’s absolutely OK too. Actually, it’s more than OK, it’s life.
  3. Your interests don’t align. There’s a whole list of controversial topics, isn’t there? From shooting and hunting to wearing fur, veganism… I could go on all day. Now, we obviously don’t expect all our friends and online acquaintances to have exactly the same list of passions as we do (I mean, the world would be kind of boring if everyone thought the same, right?!) but, to me at least, it’s how these passions are promoted. And I’m actually going to use the recent election as an example. I genuinely, genuinely, didn’t care who people voted for – and I mean that in the best possible way. Everyone who voted for a particular party had a reason for doing so. And I would not say that because x voted for y I didn’t want to hear from them. Not at all. But I did unfollow and mute people who had become aggressive towards people who were planning to vote for others. Because it wasn’t their interests at the core that caused my issue, it was the way in which they were ‘promoting’ these. So their interests, I guess, were around making others feel idiots, being insulting towards them, and so on. And that’s not an interest I align with at all.
  4. Doing it because you have to. There’s a big caveat here. If these people are your real life friends, people you know, like, trust and you have a connection with, liking their content can be a huge sign of support and a really positive way to show that you really do care. What I’m talking about here is liking things because you feel you need to be seen to do it. Even if you really don’t like what’s being said and it doesn’t align with you. If you’re a vegetarian and you feel you HAVE to like someone’s post of their steak dinner even though it grates on your every fibre. Just stop. Please. You might not need to unfollow or mute in this situation, you might just need to have a chat with yourself about what you do like and what you don’t.

The thing is, you don’t have to unfollow or mute someone because of them. By which I mean it doesn’t have to be something that they’re doing. You can mute or unfollow someone on social media for you. As I talk about in this week’s podcast.

As always, I’d love to hear your thoughts on this one, so please do pop on over to Instagram and send me a DM if you’ve had a listen. And I would love to hear your thoughts – why do you unfollow/mute and what positive benefits have you seen from it?

And don’t forget, if you listen, please don’t forget to screenshot, share and tag over on Instagram Stories.

Subscribe to the Small & Supercharged podcast on iTunes

January 8, 2020/by Rhea Freeman
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Equestrian Business, General Blog Posts, Riders

Social Supercharge: Riders… Getting to know Gemma Gilbert

Gemma Gilbert Gem Eventing

In 2019, I launched my very first digital course aimed at equestrians and riders called Social Supercharge: Riders. Since it launched, I’ve been able to work with, learn about, and help riders from (literally) all over the world through the beauty of online training! In addition to the course, all equestrians taking part in my Social Supercharge: Riders get access to a free Facebook group and, lately, the chance to participate in the NEW NFU Countryside equestrian T&T panel! It’s an incredible group and it’s lovely to see these fab riders upping their social media game and getting what they want from it. And I want you to get to know these riders better too…

First up is Gemma Gilbert, who you might know better as Gem Eventing. I’ve know Gem for a little while now, and actually asked her to test the Social Supercharge: Riders course for me, before it launched officially to the big wide world! You’ll find out a whole lot more about Gem and her lovely skewbald Con below… and you can find out how to follow her at the bottom of her interview too!

Gem eventing and Con

Getting to know Gemma Gilbert aka Gem Eventing

Name
Gemma Gilbert

Whereabouts do you live?
I live in the South West of the country in a town called Yeovil in Somerset, a county famous for tractors and cider.

What’s your favourite equestrian discipline?
My favourite equestrian discipline has got to be Cross Country, the excitement of both horse and rider in the start box as well as the pure buzz you get galloping through the finish line. One other thing I get to wear is all my lovely purple xc stuff which is a whole load of purple and lilac matchy matchy which makes me very happy.

Tell us about the horses in your life
My lovely boy is called Conner, Apache Blue for posh. He is a 11 year old skewbald tobiano gelding, with stunning two blue eyes, he is very unique and eye catching.
I have been the proud owner 3.5 years . We have had a few lows which has set us back but some amazing highs.
We compete all disciplines, show jumping, dressage and unaffiliated eventing. We also compete for our local riding club Taunton and District and have represented them at national level two years running.

What’s your greatest equestrian achievement so far?
Leading on from representing my riding club, my greatest equestrian achievement has got to be coming 9th in the country last year at the British Riding Club National Championships with my show jumping team mates.

What’s your ultimate equestrian dream?
My ultimate equestrian dream has got to be riding round Badminton grassroots or winning a national title.

Care to share a funny equestrian story?

I lack in this department but I think the funniest story has got to be when I was younger, I was doing gymkhana games with my sister leading me, she fell over and the pony stopped went down for grass and I slid off down the neck of the pony.

Best bit of riding advice you’ve been given
Worry about your own score, don’t compare it to others as you’re only really completing against yourself.

Favourite equestrian brands-
I work with the following brands…

My favourite equestrian brand has got to be Hiho Silver. The gorgeous equestrian jewellery you can literally wear it from yard to out for dinner. Some real timeless classics such as the cherry roller bangle.

3 Donkeys coveralls are complete life savers for competition wear, keeping everything clean and tidy. I recently was honoured to help launch the Dartmoor coveralls which are waterproof and rideable coveralls.

eGlove are fabulous, they sell riding gloves which you can use your mobile phone or touch your smart watch. They come in a huge range of colour and styles.

Albion, I’m lucky both my saddles are Albion but their tack cleaner is a game changer. It really is incredible stuff the results are amazing.

I’m not linked to these brands…

Cool Horse Socks, are brilliant for all your long socks needs. Any colour and pretty much any pattern and super comfy and breathable.

Honest Riders, I have a few t-shirts and jumpers and I just love the slogans and the fact that Zoe is so amazing with making everything as  sustainable as she can.

One thing we might not know about you?
I am a precision engineer for a living. I studied as an Apprentice and have been qualified for 2 years now. There aren’t many women in the industry on shop floor.

Do you have anything you deem as ‘lucky’ when you ride/compete?
I have a pair of thread bare socks my late grandma gave to me which I wear under my long socks. They are a pale blue, not purple, which might be a bit of shock for some.

Do you have any superstitions or rituals when you compete? How did this start?

I never ever compete in brand-new things. It’s got have been trained in or ridden in before a competition, sounds slightly silly but when I have ridden in brand new items I have fallen off. So when I was given my new Hiho Silver stock pin, I hacked round the village with my stock on just to wear it in the week before our dressage competition!

If you could have dinner with any rider/equestrian, who would that be?
I would say Gemma Tattersall not only is an amazing rider, and continues to produce incredible horses. Not only that, we have the same name and both love purple.

If you could ride any horse in the world – past or present – who would it be?

I would say Ben Hobday Mr Mulry as that V8 cob is something else. I think he would be incredible to take him eventing.

Why did you join Social Supercharge: Riders?
I was kindly gifted the course by Rhea as a test rider. It couldn’t have come at a better time as going from riding and competing regularly, to both me and my horse having time off due to a nasty fall for both me and Con, I was left with no usual content. I found competition photos and training photos were my go to images to use, but the course taught me that there is far more than that.

What’s the best thing about the course?

The best thing for me about the course is it teaches you to document rather than create. Things you do normally looking after your horse or using regular products. Rather than taking ages to try put things together to try get some content together. It’s all under your nose, you just have to be creative in how you want to share it. The course has given me the confidence to have a go at IGTVs and regular stories of what I’m doing, or even a spot of vlogging. It certainly gave me a little kick up the bum with my blogging too, so much so I now have my own website.

Tell us all the places where we can find you 

You can find me on Instagram and Twitter at  @gemeventing
https://www.instagram.com/gemeventing/?hl=en

My website is
https://www.gemeventing.com/

Fancy becoming a Social Supercharge: Rider?

If you’re an equestrian, whether you’re an eventer, showjumper, dressage rider, happy hacker… or whether you keep horses and want to share what you’re doing with them on social media, this is the course for you. Social Supercharge: Riders has been created to help riders promote themselves and what they’re doing better on social media, to help it attract what they want. For professional riders, this might be owners and sponsors, for others it might be brand ambassadorships, or maybe growing an engaged following to share your story with.

Social Supercharge: Riders is a digital course broken into three main sections with a bonus interviews section, a free Facebook group, exclusive discounts and also the opportunity to be part of the NFU Countryside Equestrian Review panel that I run.

To find out more about the course, all the information is here. And you can sign up for a free preview here, to see what it’s all about!

January 4, 2020/by Rhea Freeman
https://rheafreemanpr.co.uk/wp-content/uploads/2020/01/gemma-gilbert-gem-eventing.jpg 1707 2560 Rhea Freeman https://rheafreemanpr.co.uk/wp-content/uploads/2019/05/logo-3-300x224.png Rhea Freeman2020-01-04 08:17:362020-01-04 08:17:22Social Supercharge: Riders… Getting to know Gemma Gilbert
General Blog Posts, Social Media

The Law Of Attraction, goal setting and resolutions, and how to stay on track with your social media in 2020 with Sophie Callahan

Stay on track with your social media in 2020 with Sophie callahan

Image by Matt Sweeting Photography

The Law Of Attraction, goal setting and resolutions, and how to stay on track with your social media in 2020 with Sophie Callahan


Do you set resolutions or goals? Have you heard of the Law of Attraction? Can you apply it practically? And how can you plan to stay on track with your social media in 2020? Well, in today’s Small & Supercharged Podcast, the very first for 2020, I chat to my good friend, equestrian and brand photographer, and lifestyle blogger, Sophie Callahan all about it!

Goals vs resolutions

We start of by chatting about New Year resolutions vs. goal setting. As Sophie and I discuss, resolutions might not always be as positive as they first seem. Of course, the idea of setting intentions and goals is definitely something worth considering, but resolutions can also be used to beat yourself up with. And can even leave you feeling hugely deflated before the first week’s through. And that’s not what we want at all. So we chat about goal setting and how this can be hugely positive. As Sophie says, you don’t ‘fail’ with a goal until you quit. The way that resolutions tend to be means that if you have blip, you’ve failed.

We move onto chat about The Law Of Attraction and how Sophie uses this in a practical way to help create the life and business she wants.

Then we get into the juicy challenge, which Sophie is kicking off today on 1st January, to help people stay on top of and feel in control of their social media. This is the third year that Sophie has run this challenge, but this year there’s a big difference as it’s running through the Thinkific platform, the same one that I use for my Social Supercharge: Riders course.

The challenge gives everyone who signs up a prompt a day to inspire their social media content. We chat through one example and the different adaptations of this to give an example of how day one can be applied, but also how people can add their own spin to in. The prompts provide a guide for each day of January FOR FREE, and have been designed for Instagram, to be used with the #myruralbusinessjan20 hashtag, so people who are taking part in the challenge can connect. After this date, people can pay to receive prompts for the WHOLE year. Actually, if you buy before the end of the month, you can do so at an early bird rate!

I’ll be taking part in this challenge over on my Instagram here, and I would LOVE to get to know you better through Sophie’s challenge, just make sure you use the hashtag when you post.

To get hold of the whole challenge, you can find it here. And to get the full year’s worth of prompts, you can buy here (and if you do before 1st Feb, you can take advantage of the early bird rate too!)

To follow Sophie Callahan on social media OR find out more about her through her shoots, courses, and blogs, see all the links below:

Sophie’s Instagram

Sophie’s Facebook

Sophie’s website

And if you’re thinking ‘I’d like to hear more from Sophie’ – this is far from her first rodeo! She’s been in the Small & Supercharged Podcast a few times before, and has contributed towards a few blogs too… you can find them all here.

 

January 1, 2020/by Rhea Freeman
https://rheafreemanpr.co.uk/wp-content/uploads/2019/12/stay-on-track-with-your-social-media-in-2020-with-sophie-callahan.png 1400 1400 Rhea Freeman https://rheafreemanpr.co.uk/wp-content/uploads/2019/05/logo-3-300x224.png Rhea Freeman2020-01-01 05:06:462026-07-10 18:45:02The Law Of Attraction, goal setting and resolutions, and how to stay on track with your social media in 2020 with Sophie Callahan
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