Have you heard of Fiona Humberstone? You might know her better at The Brand Stylist, and author or How To Style Your Brand ad Brand Brilliance? Well if not, get excited. And if you have then you are in for such a treat as this week’s podcast is all about Fiona, her business, designing a brand you love and serving a niche. It’s a good one…
Designing a brand you love and serving a niche with Fiona Humberstone aka The Brand Stylist
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What are your thoughts about branding? Do you see it as a logo and not a whole lot else, or do you see it as a whole lot more? In this episode, Fiona Humberstone talks about branding and graphic design including colour psychology, but also how your branding and the feel of the brand you create signals your target market. In addition to looking beautiful, your brand can deliver enormous amounts of value and help your attract the right people for you and your business.
In addition to so much about branding, Fiona also shares her business journey. From how she started and the direction her business took through to being in a high pressure environment where price was the key deciding factor, to turning everything on its head and making sure that she wasn’t competing on price. Fiona also talks about how this important change allowed her to go on and create truly amazing things and grown and develop a very different business all around this.
If you think Fiona sounds familiar over here – she is! I’ve written a couple of blogs around Fiona – here’s one from a while ago about why I love The Brand Stylist and I also included Brand Brilliance in a post about World Book Day.
I hope you love this episode with Fiona- I loved recording it and have been so excited to share it with you.
