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Stats, safety, success and so much more with Diarm Byrne from Equiratings

Diarm Byrne Equiratings

Ohhh- this is a good one, and following on from the Small & Supercharged League for Aachen that was part of the Eventing Manager App, there couldn’t be a better time to share this episode with you, all about Equiratings and co-founder Diarm Byrne.

Stats, safety, success and so much more with Diarm Byrne from Equiratings


Data is such a key part of everything we do. Our day to day decisions are influenced by the numbers. But they can do a whole lot more for equestrian sport too, as Diarm from Equiratings explains.

When Equiratings started, the business worked with the federations, the various governing bodies and more B2B business. The main focus was on the numbers – whether that was people entering competitions, the data surrounding performance and trends that could influence the likely outcome at the highest level, and even where riders should focus their training based on their previous results and the patterns that produced the most penalties.

But over the last year or so, Equiratings has developed another side of their business to focus on training, working with individual riders to assess their performance, phase by phase, and see where they can make the biggest gains, through discussion and also through the OnForm app.

We also chat about the Event Rider Masters, which Diarm and Equiratings have been involved with for a little while now, adding context to the different phases as they progress; progress in the Equestrian industry; being at the World Equestrian Games with Sam; the amazing Eventing Podcast with Nicole Brown… and so much more too.

This is a genuinely fascinating listen – not just about the amazing things that Equiratings does, but the scope of how the data can be used moving forward, and also plans for the future, which sound incredible.

If you liked this podcast, make sure you check out the podcast I recorded a little while ago, with Nicole – you can listen to that here.

To find out more about the Equiratings, see the website, Facebook page, Instagram, and find the podcast here or on the usual place you listen to podcasts.

Five social media posts all equestrians can use this week

 

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Architecture to artist (with a help from a viral Nick!) with Emily Cole Illustrations

Emily Cole Illustrations

Sophie Lefevre Photography

There are few people in the equestrian industry who don’t know Emily Cole. From her first sketch of Nick Skelton that went viral to more recent creations, many people have a piece of Emily’s collection in their home… and on this episode, I talk to her all about, well, everything Emily Cole Illustrations!

Architecture to artist (with a help from a viral Nick!) with Emily Cole Illustrations

But what you might not know is that Emily was on course to be an Architect, until a sketch drawn in the small hours got shared by Horse & Hound, went viral, and Emily started working with British Showjumping. Of course, there’s a little lot more of Emily’s journey including developing numerous collection, commission work for brands, and lots more besides.

We also talk about Emily’s favourite product (a lot like asking her to pick her favourite child!), the history of Marcel, the lows, copyright infringement, highs, big fibreglass horses, working with Horse & Hound, and so much more!

I have the absolute pleasure of working with Emily, and as you’ll hear in this podcast, she is a complete legend. Modest, incredibly talented, kind, brilliantly funny, and her own biggest critic.

To find out more about Emily – and if you don’t follow her you really, really should, you can find her in all the places below.

Website

Instagram

Facebook

Small & Supercharged Extra

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From addiction to art with Clare Haggas

clare haggas fine art

Clare Haggas, formerly known as Clare Shaw, is a well known artist in the country space. But in addition to the most stunning pieces or art you will see on walls, around people’s necks as scarves, and also as soft furnishings, Clare is fascinating.

From addiction to art with Clare Haggas

If you follow Clare on social media (and if you don’t you should!), you’ll know how honest this lady is about everything in her world. From being at rock bottom and losing everything through addiction to where she is now.

In this episode, Clare shares everything, from how she runs her social media, to the soon to be released Black Label, creating wearable art and why limited editions matter, working with retailers, the development of her business, and even how the colours changed in her pieces during different stages of her recovery.

Prepare to be seriously inspired. Not just by Clare’s art, but by everything!

To find out more about Clare – there are a few links below that will help you!

Website

Instagram

Facebook

Small & Supercharged Extra

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Noelle Floyd talks evolution, empowering equestrians and more

Have you heard of Noelle Floyd? Most of the equestrian world will have heard of Noelle Floyd the ‘brand’, whether as the blog, the magazine which shared the most stunning images and amazing stories with the world, or, more recently, the online training platform Equestrian Masterclass by Noelle Floyd. But what do you know about the lady behind this brand? Well, you’re in for a treat.

Noelle Floyd talks evolution, empowering equestrians and more


Noelle tells us all about how she got to where she is today- and what a journey it’s been so far! Her passion for the equestrian world has remained a constant throughout everything she’s done, but her ability to pivot and evolve her business in line with her readers and fans is just next level.

I am sure you’ll be blown away by this chat. Not just when it comes to the journey or the ‘truth bombs’ that Noelle drops connected to everything from community to social media and the equestrian world, but also her passion to empower equestrians. To talk about the topics that no one talks about. To stop the judgement and to encourage learning. Enjoy!

I’m sure you’re going to want to find out more about Noelle Floyd and everything she’s done and is doing after tuning in, so please have a look at all the places below to find out more…

Website

Masterclass

Facebook
Instagram

YouTube

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Personal, Creator or Business? Which Instagram account should I have?

business, creator or personal instagram account

These are the three types of Instagram account available on the platform, and each one is different to the other (and some are more different than others!). In this podcast, I talk through the main differences that you might want to consider when trying to decide which one you need, (hopefully) provide enough information for you to be happy with your decision… and also remind you that you can switch between the different accounts as needed.

Which one do you have? Personal, Creator or Business?

 

It can feel like a big decision when it comes to which type of account to pick, I know that, but hopefully this podcast will make it a little less overwhelming. Let’s quickly whizz through…

Personal Instagram Accounts

  • Perfect for if you want to just share your life on Instagram
  • They can be set to Private or Public, so if you want to share content just with pre-approved people like your friends and family, Personal might be good for you.

Business Instagram Accounts

  • The insights are great and allow you to quickly assess what’s working and what isn’t.
  • You get swipe up when you get to 10k
  • You can advertise if you have a Business Account. You can either set your ads up in Facebook or you can press promote and simply ‘boost’ the post inside the platform.
  • Additional contact options.

Creator Instagram Accounts

  • The most recent addition to the Instagram Account family
  • It has to be public.
  • You get Insights.
  • Created for people who are an influencers or who are they business.
  • There’s additional functionality that makes it easier for people to reach places away from Instagram from your account.

It’s really easy to change the type of account you have, and you can change more than once – so don’t think that the decision you make is one that you have to stick with until the end of time. Far from it. As your account grows and changes and evolves, you can change the type of account you have to allow you to enjoy additional functionality that will make your goals and objectives a lot easier to track.

Have you ever considered what type of account you have a why? Come on over to Instagram and let me know.

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Finding a new career after being ill-health retired with Teresa Lewis Art

Teresa Lewis Art

Finding a new career after being ill-health retired with Teresa Lewis Art

Teresa Lewis is an artist (at Teresa Lewis Art, obviously) who was ill-health retired way before retirement age due to a variety of health issues. Over time, Teresa found art to be a creative outlet that also helped her to make a difference to the people who received her pieces, improve her feelings of self worth, and later develop a business that offers both commissions and products to equestrian and rural enthusiasts.

In this podcast, Teresa talks about her journey to where she is today, gives some great advice to people suffering with invisible illnesses, chats about imposter syndrome, and also shares some tips on what she does when she has down days. We also talk about her business journey and turning a hobby and passion into a business, the highs and lows so far… and so much more too.

As always, if you tune in, please do screenshot, share to Stories and tag us both. It’s an inspiring one!

To find Teresa in all the places…

Instagram 

Facebook

Website

Instagram Stories guide

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Five Instagram Stories you can do this week

Instagram Stories

Image by Martha Lily Photography

Are you lacking a little bit of Instagram Story inspiration? Fear not! To celebrate the launch of my Instagram Stories course (Social Supercharge: Instagram Stories), this podcast is all about five Instagram Stories you can do this week. And it’s packed with other cheeky tips too to help you get on board and enjoy them.

As you’ll hear in this podcast, I talk about my course… and you can find out more about that here.

Five Instagram Stories you can do this week


There are SO many things you can create Instagram Stories about, but here are five ideas to get you started!

Behind the scenes… and you can share the behind the scenes of anything! This is a great way to let people into your unfiltered life and give people more opportunity to connect with you.

Sharing a thought… maybe you want to explain a thought behind a grid post? Or something you’re dealing with… or even the thought behind the content you’re promoting at the moment. Podcast Wednesday is a great example as each Wednesday I try and do a series of Instagram Stories about the podcast and why I think people should listen and the process behind it.

A how to... show a process on Instagram Stories. And you can do this in lots of different ways. You can record in real time, or you can edit it, you can do whatever you like. Showing a ‘how to’ in steps or in your Instagram Stories can be a great way to educate your audience around the content you share or what you do.

Ask an opinion. A poll is an easy way to ask an opinion, which is great for engagement but also a really good way to find out what your audience are into. You can change the options inside the poll if you like, from Yes and No to other words and even emojis. In addition to asking people’s opinion, you can also have polls as a way for people to vote on a competition, for example. You can also have fun with this. Have a look at Abi Lyle’s Instagram Stories for more inspiration (and find out more about her here as she did a podcast with me a little while ago!)

What’s new with you? It might be something that’s new with your routines, a new purchase, a new addition to your store… or something else. It’s a great way for people to connect with you over the new thing and you can make it as fun or as serious as you like. I did this a little while ago and actually did an IGTV about a new stationery haul from Emily Cole. People loved it (and I shared to Instagram Stories too)

And as promised, here’s a link to your Stories freebie!

Instagram Stories guide

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Authentic vs fake – why you need to build a real social media following

authentic vs fake social media

Building an authentic social media following is hard, isn’t it? You have to keep showing up, creating content, engaging… the list goes on. But is there an easier way? A fake way?! That’s what we explore in ‘authentic vs fake’…

Authentic vs fake – why you need to build a real social media following

In this episode of the Small & Supercharged Podcast, I talk (at length!) about the value of authentic vs fake when it comes to your social media following…

As you’ll probably know, you can buy followers and likes on the different platforms, but in this podcast I use this as an example of why a fake following is worth very very little, and why it’s SO much better to seek those genuine connections, those actual people who care about you and your business, and to put the time into engaging with your people- your tribe.

There are lots of reasons why growing a fake following is a waste of your time and, actually, could hurt your account too, as you’ll find out about in this podcast.

And I also chat about a few things you really need to do, yes you, to help grow your account with the right people…

Small & Supercharged Extra

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Horses, family, battle reenactments and a lot of action with Ben Atkinson aka Atkinson Action Horses

Ben Atkinson is part of Atkinson Action Horses, a family business that is known for the most incredible range of highly trained horses and ponies that are used for film, TV and live events. As the business name suggests, Ben’s horses and his training focuses on action… and if you’ve seen a display or follow Ben on Instagram (and if you don’t, you should!), you’ll have seen Ben doing… well… what hasn’t he done with his horses!

Horses, family, battle reenactments and a lot of action with Ben Atkinson aka Atkinson Action Horses

In addition to building a fabulous and diverse business with the most incredible array of around 55-60 horses(!) doing a lot of different jobs, Ben has also grown a sizeable social media following with 192k followers on Instagram, 55k on Facebook and more on other platforms.

In this episode, Ben talks about stunt riding, how he’s grown his business, his work with horses, and a good dose of social media tips and tricks too. He talks about how he trains horses and why he feels a good brain beats good breeding every time, the range of horses that they have and train, some of the incredible jobs he’s done, colic surgery, dealing with haters so much more more. It’s a great episode.

In the podcast, Ben also talks about his documentary which I have on good authority (someone DM’d me saying that they had downloaded it after listening to the podcast!) is fab – if you want to find out more about this, just pop on over to this website to find out more.

To find out more about Ben, you can find him in all the places below:

Atkinson Action Horses website

Instagram

Facebook

Small & Supercharged Extra

 

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Typos, mental health and social media with Kate Lewis aka Blob The Cob

Kate Lewis Blob The Cob

Kate Lewis, who you may know better as Blob The Cob on Instagram, has a huge social media following on Instagram and YouTube, showjumps, coaches and produces horses… and on this podcast she tells us all about, well, everything.

Typos, mental health and social media with Kate Lewis aka Blob The Cob


We talk about why her account is Blob The Cob, growing a social media following, how it all started, and what she shares on social media. But one HUGE topic we discuss is mental health. And on listening to this again, I want to say a HUGE thank you to Kate for being so incredibly honest because I know this will help people.

Kate talks about confidence, how she shared her mental health struggles online, and how she deals with this on a day to day basis. We also talk about the impact this had on her work, and why social media is so, so important.

We discuss the amazing highs that Kate has experienced in her career, her favourite platform, tips for people looking to grow their account. Honestly – it’s superb!

Mental health helplines

Just to be clear, I am not an expert on mental health at all. However, as I said on the podcast (and as Kate said too), it is SO important to reach out to a professional or a dedicated helpline where experts are available to help you. Because you are not alone and there is so much that can be done to help you. I have done a little research and think these resources might help you – in addition to your own GP.

NHS/Every Mind Matters

Samaritans

Shout (which can all be done through text)

(Samaritans and Shout are suggested on the NHS website if you need urgent support)

To find out about Kate and make sure you keep up with her in all the places:

Blob the Cob on Instagram

Blob the Cob on YouTube

 

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