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Social media ads 101 with Aggie Meroni from White Bee Digital

Aggie Meroni White Bee Digital

Social media ads 101 with Aggie Meroni from White Bee Digital

Social media ads are here to stay. We all have the ability to place them, but that doesn’t mean that the whole process isn’t overwhelming. Particularly if you’re just starting out.

As a Meta Lead Trainer, I teach a fair amount about the ads process and how ads work on the different platforms, but for this episode I wanted to go deeper and speak to an ads specialist who works across a range of platforms, and that’s Aggie Meroni, the founder of White Bee Digital. Aggie is an expert in paid social, working with individuals and agencies to help them maximise the effectiveness of their ad spend.

Aggie has worked for years with a range of businesses when it comes to placing ads on social, and here she gives us a masterclass in how to get started on the ads journey. Yes, it can feel like a lot, but with Aggie’s help, tips and some of her fab freebies and checklists, it needn’t be at all.

Find out whether the boost button really is a waste of money, how much money she suggests you need to spend to make an impact, and why Christmas should start in September if you’re serious about ads… it’s a good one!

To find out more about Aggie and White Bee Digital, just see the website.

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Comfort, stretch and danger- it’s all about the zones

comfort, stretch and danger zones

Comfort, stretch and danger- it’s all about the zones

Let’s talk about comfort zones. Well, more precisely comfort, stretch and danger zones.

Lately I’ve been spending a fair amount of time in my stretch zone, as I share today, and this has made my comfort zone a whole lot bigger. And this is a good thing when it comes to growth. Even if it feels scary!

What are comfort, stretch and panic zones

If you’re wondering what comfort, stretch and danger/panic zones are, then you’ll hear all about this in the podcast, but as a quick ‘cheatsheet’ style guide for you…

  1. Comfort Zone: The comfort zone is a rather ‘lovely’ place. When you’re there, you feel at ease, calm, secure… maybe even confident. In your comfort zone, you’re unlikely to feel stressed and you’re likely to find that when you’re in this zone, you do things you’ve done many times before. It’s easy to stay in this space- I mean, who wouldn’t, it sounds like the dream, right? Well, not quite, as whilst it’s safe and secure, nothing that exciting happens in there. Opportunities to grow, learn new things and push yourself are non-existent, and this isn’t all that good for personal development.
  2. Stretch Zone: The stretch zone is where it all gets interesting. If you imagine the comfort zone as a circle on a piece of paper, the stretch zone is the area just beyond that circle. This is where you learn new skills, try new things, explore new ideas. You might feel uncomfortable, excited, a bit anxious, like you’re stretching yourself (hence the name), but it’s not awful. When you’re here, you’ll be learning and growing… and the really good thing is that when you achieve inside your stretch zone, your comfort zone expands to take it in, to provide a stepping stone to your next area for growth.
  3. Danger Zone: The danger or panic zone is an area to try and avoid. You don’t feel stretched here, you feel panicked, overwhelmed, stressed, anxious, you might also become emotional because it all feels too much. You’re unlikely to learn in this area (because of the panic!). Most people can achieve the tasks inside the panic zone without the stress if they get there in steps. To do this, look to have the activity that has caused the panic as a goal, and keep stretching the stretch zone to edge closer.

Tune in in all the normal places- Apple, Amazon Music, Spotify… anywhere you usually listen to your favourite podcast.

Small & Supercharged Book

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What is Spoga Horse Creator Days?

spoga horse creator days

What is Spoga Horse Creator Days?

Have you heard of Spoga Horse Creator Days? Well, if you haven’t, this podcast is for you, as I share all about this fabulous event, created for equestrian creators, held in Cologne. The event works in harmony with the Spoga Horse trade event, meaning that people who attend can also have the opportunity to learn about the brands they love, meet up with people from the company, and learn all about what’s to come. It’s a content creation gold mine.

A few weeks ago I announced I’m one of the keynote speakers for the event, so what better excuse to catch up with its founder, Sehrwieviel aka Kristina Sehr, to get the inside scoop for this week’s podcast!

In addition to this being a physical event, there’s some very exciting news in the podcast about how you can also get involved from home… how good is that?!

To find out more about Sehrwieviel, see the website

For more about Spoga Horse Creator Days, visit the website

And for more about Spoga Horse, the trade fair, you can visit their website too!

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Should you use awareness days for your social media and marketing?

awareness days for social media

With this week being home to Blue Monday, it seemed like a good excuse to have a chat about the potential issues that come from using awareness days for your social media, as part if your content plan… and that’s what this podcast is all about.

Should you use awareness days for your social media and marketing?

Let’s dive into what an awareness day is, shall we? Awareness days are specific dates that are dedicated to raising awareness about a specific issue. This could be something health related, connected to the enviroment, or even around food, such as Chocolate Day! Some ‘days’ last a lot longer with weeks and even months being dedicated to causes and awareness raising. Some of these awareness campaigns are UK only, some are international, and some might even be local (there’s a Yorkshire Day that fits this brief!). There are a LOT of days, and this can help you and your business to promote something you are truly passionate about, but it can also look false or irrelevant if not handled well.

Of course, the right awareness days can add a lot to your messaging, your brand, and your customers, but when brands latch on to any day they think they can ‘make’ work for them, it rarely ends well.

Ask yourself…

  • Is this awareness day relevant to me?
  • Is this awareness day relevant to my business?
  • Is this awareness day relevant to my customers?
  • Am I really aligned with this day, or am I a) struggling for content b) want to get extra reach from being involved c) am I doing it just because I think I should but don’t really have anything to add?

The answers to these questions will lead you in the right direction!

Hopefully this episode will provide some food for thought, and a bit more background about Blue Monday that might encourage a little more research before other days are adopted into your plan.

And pssst- Blue Monday was created by Cliff Arnall, a psychologist based in the UK due to a variety of factors that he thought made the third Monday in January the saddest day of the year. It turns out that this is a subject for debate amongst scientists, so don’t get too attached to having to be miserable that day!

 

Small & Supercharged Book

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It’s Podmas #5! With Tracy Ormrod, Odette Insoll and Jess Gale

Podmas is back for 2022, and I am so excited to be sharing some of the brilliant people from inside the Small & Supercharged Mastermind group with you.

It’s Podmas #5! With Tracy Ormrod, Odette Insoll and Jess Gale

On this episode, I catch up with Tracy Ormrod aka Dressage TestPro, Odette Insoll aka Nouvelle Habit, and Jess Gale aka Froxfield Dressage and Decomplicating Dressage.

We chat horses under trees, knitted gifts, bread sauce, and there’s another challenging quiz to enjoy too!

Music credit: “Jingle bells” by scottholmesmusic.com

To find out more about Tracy Ormrod and Dressage Testpro, see the website.

To find out more about Odette Insoll and Nouvelle Habit, see the website.

To find out more about Jess Gale and Froxfield Dressage and Decomplicating Dressage, click on the names and you’ll head off to the relevant website!

Small & Supercharged Mastermind

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It’s Podmas #4! With Diane Fisher and Liz Shepherd

Diane Fisher and Liz Shepherd

Podmas is back for 2022, and I am so excited to be sharing some of the brilliant people from inside the Small & Supercharged Mastermind group with you.

It’s Podmas #4! With Diane Fisher and Liz Shepherd

On this episode, I catch up with Liz Shepherd aka the lady behind Yeoman Haylage, and Diane Fisher aka Dr Di aka All The Kings Horses.

We chat must-buys, forager’s fizz, allergy inducing gifts, meat free Christmases, a very exciting sponsorship announcement and a whole lot more!

It’s a good one- lots of laughs and festive cheer.

Music credit: “Jingle bells” by scottholmesmusic.com

To find out more about Diane Fisher and All The Kings Horses, follow her on Facebook and Instagram.

To find out more about Liz Shepherd and Yeoman Haylage, see the website.

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It’s Podmas #3! With Nicky Sutcliffe, Alyson Egan and Tiffany Lay

Nicky Sutcliffe, Alyson Egan and Tiffany Lay

Podmas is back for 2022, and I am so excited to be sharing some of the brilliant people from inside the Small & Supercharged Mastermind group with you.

It’s Podmas #3! With Nicky Sutcliffe, Alyson Egan and Tiffany Lay

On this episode, I catch up with Tiffany Lay from Ladybridge Leatherworks, Alyson Egan from Centaur Line Equestrian, and Nicky Sutcliffe from Equitravel Safe and Sport Horse Select.

We’re talking about best and worst presents, Grinch vs Elf and many other hard hitting subjects

It’s a good one- lots of laughs, leather and festive cheer.

Music credit: “Jingle bells” by scottholmesmusic.com

To find out more about Tiffany Lay from Ladybridge Leatherworks see the website.

To find out more about Alyson Egan and Centaur Line Equestrian see Instagram.

To find out more about Nicky Sutcliffe and Equitravel Safe, see the website.

Small & Supercharged Mastermind

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It’s Podmas #2! With Jane Badger, Harriet Wallis, and Eleanor Lelliott


Jane Badger, Harriet Wallis, and Eleanor Lelliott

Podmas is back for 2022, and I am so excited to be sharing some of the brilliant people from inside the Small & Supercharged Mastermind group with you.

It’s Podmas #2! With Jane Badger, Harriet Wallis, and Eleanor Lelliott!

On this episode, I catch up with Eleanor Lelliott from SpiceMule, Jane Badger from Jane Badger Books, and Harriet Wallis from Harriet Wallis Marketing and Hand Forged Hearts.

We chat must-buys, best and worst gifts, Christmas treats, and there’s also a quiz that isn’t exactly a success!

This is another really fun chat with three of the fabulous ladies in the Small & Supercharged Mastermind group. We chat business (of course!) but also ‘fridge tapas’, most wanted Christmas gifts, and what a hoover has to do with anything…

Get yourself a book, a mug cake, and enjoy!

Music credit: “Jingle bells” by scottholmesmusic.com

To find out more about Jane Badger and Jane Badger Books, see the website.

To find out more about Eleanor Lelliott and SpiceMule, see the website.

To find out more about Harriet Wallis and Hand Forged Hearts, see the website.

Small & Supercharged Mastermind

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It’s Podmas #1! With Sophie Sacco, Jane Brindley, and Louise Gillings!

Sophie Sacco, Jane Brindley, and Louise Gillings

It might be the early November, but Podmas starts TODAY, and I am so excited to be sharing some of the brilliant people from inside the Small & Supercharged Mastermind group with you.

It’s Podmas #1! WithSophie Sacco, Jane Brindley, and Louise Gillings!


On this episode, I catch up with Jane Brindley from Horse Riding with Confidence Scotland, Louise Gillings who makes up 1/3rd of Equiteam, and Sophie Sacco from Foxy Equestrian.

We chat must-buys, best and worst gifts, Christmas treats, and there’s also a quiz that isn’t exactly a success!

Pour yourself a Snowball, get Elf on the TV, and joy!

Music credit: “Jingle bells” by scottholmesmusic.com 

To find out about Jane Brindley and Horse Riding with Confidence Scotland, see the website.

To find out more about Sophie Sacco and Foxy Equestrian, see the website.

And last but not least, to find out more about Equiteam, Lou and the ladies, see the website. 

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Representation, changing the narrative, and winning the Magnolia Cup with Ashleigh Wicheard

ashleigh wicheard

In 2022, Ashleigh Wicheard won the Markel Magnolia Cup. This fabulous charity horse race not only raised funds for a great cause- The Brilliant Breakfast, as part of The Prince’s Trust, but it also brought representation, inclusivity and more into the spotlight. And a lot of the credit for this has to go to Ashleigh Wicheard, my guest on this episode of the Small & Supercharged Podcast.

Representation, changing the narrative, and winning the Magnolia Cup with Ashleigh Wicheard


I would urge each and every one of you fabulous people to tune in. Even if you haven’t and won’t experience what Ashleigh has, we all have the ability to be allies when it comes to supporting inclusion and diversity in our sport. Ashleigh has done a lot to raise awareness around this issue, and there are many other equestrians doing a superb job too, but we really do have the opportunity to help in a bigger way.

We discuss what winning the Magnolia Cup meant, why taking the knee was so powerful, diversity in equestrianism, being open to uncomfortable conversations and how we can all be allies for important issues that we might never experience ourselves, but really matter.

Tune in, learn, enjoy and do give Ashleigh a follow- she’s @missblackequestrian over on Instagram and shares some great content around racing, diversity, representation and so much more.

To find out more about Ashleigh, make sure you follow her on Instagram here at @missblackequestrian 

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