Welcome to the very first EVER Small & Supercharged Podcast Live. I’m so excited to share this with you. This episode was recorded live at Equiboodle in Cirencester in September 2019.
In this first Live episode of the Small & Supercharged Podcast, I chat to Victoria Bodey, founder of Equiboodle, about her business, her pending midlife crisis, and how she built her amazing business, Equiboodle, bit by bit.
Building Equiboodle bit by bit with Victoria Bodey
In this episode of the Small & Supercharged Podcast, Victoria shares with us….
- Why and how she started Equiboodle and how the business has grown over the years into what it is today.
- How Victoria had no intention of turning Equiboodle into a proper business, and how her sole aim had been to make enough money to have a horse.
- The journey from garage from small warehouse to shop to even bigger shop.
- How and why Victoria and Equiboodle stock Holland Cooper Equestrian; from going to meet Jade Holland Cooper and being interviewed about taking on the new Collection through to it getting in store.
- The highs of running the business – from being nominated for a BETA Business Award through to getting recognised by name tag at BETA International and stocking her dream brands.
- The lows of running your own business, from how lonely it can be to having to make all the decisions connected to anything and everything to do with the business on your own.
- Pricing, and the issue with pricing and competing against people who don’t have the overheads that Equiboodle, Victoria… and bricks and mortar stores in general have. We also talk about how the kindest customers can give the most cutting remarks, usually connected to pricing.
- How and why Victoria brought out her own clothing collection, and how it started with the Vixen in grey with the animal print logo, then moved onto the Supastar, then the Sunny vest.
- Future Equiboodle pieces that are due to come out any day now, and also future pieces due to be released really soon.
- The equestrian trends that she would like to die a death. And you might be surprised by some of the things she says…
I’m so, so grateful to Victoria, Ginny and everyone at Equiboodle for allowing me to host this amazing event in the most stunning setting; and so thrilled that Victoria agreed to be interviewed for the first live episode ever!
To find Equiboodle online…
And to follow Victoria’s personal Instagram account (you really should) it’s here.
