Business strategy, mindset coaching, and growth advice for rural and equestrian entrepreneurs. Build a sustainable, profitable business doing what you love with expert guidance.

Unveiling the Power of Values- What are your values and why do they matter?

Ever wondered why values matter? Do you know what your values are? In this blog (and the podcast that was the inspiration behind it), we talk all about values. Let’s dive in.


The inspiration for this blog and podcast came from when I was doing my ILM Level 7 in coaching and mentoring. We did a lot of training around values and the importance of these, not just to us personally, but also from a coaching and mentoring point of view. Although I was fairly confident in identifying my clients’ values in a holistic way, through experimenting with values questionnaires, the results that were revealed really supported these assumptions, and what that meant in different situations.

However, it’s not just about recognising values, but articulating these too. A lot of values are ‘hard wired’ and seeds sown from a young age. Values are, usually, inherently deep within, but bringing them to the surface can provide clarity.

Value questionnaires

How can you do this? If you work with a coach or a mentor you can explore these, but you can also use value questionnaires and exercises to establish, understand, and prioritise values.  There’s a lot of value in working through such exercises for personal development. It can really help people to understand how they operate and why they make the choices they do. One way to do this is life values questionnaires, where individuals rate the importance of various values in their lives. This exercise helps in understanding personal priorities and making informed decisions.

Another level of values is beliefs, and often these are connected. Things like upbringing, family, and experiences shape can one’s belief system- and often we don’t know where these beliefs and the values that map to them started, but if we can uncover these beliefs and challenge as appropriate, it can have a big impact on our future career and even life.

Knowing and understanding one’s values can impact decision-making in various aspects of life, including career choices, relationships, and daily routines.

Neuroplasticity

But before you say that you’ve ‘always been like this’ and ‘can’t change’- I’ll stop you there. You can. The concept of neuroplasticity is an utter game changer for personal growth, allowing people to change and adapt over time. If you’re interested in this, I would definitely have a good look around at books on neuroplasticity- there are plenty out there.

And now it’s over to you. If you want to see how your values impact your world, reflect on your own values and consider how they might shape your decisions and actions.

Note: This recap provides a condensed summary of the podcast episode. For a more in-depth understanding, listening to the full episode is recommended.

Small & Supercharged Book

Public speaking- would you take to the stage for your brand?

public speaking

Brace yourself, because in this blog (and on the podcast you can listen to below!) we’re diving into the world of public speaking. We’re going to explore the incredible benefits that public speaking can bring to your life and business. Stick around; you might just discover something game-changing!


I know there are countless ways to promote yourself and your business – social media, PR, marketing, the list goes on. Shameless plug alert: I even wrote a book about it – “Small and Supercharged: Small Steps to Supercharge Your Brand on a Budget.” But today, let’s focus on public speaking. Before you roll your eyes and click away, hear me out.

I didn’t like public speaking

I wasn’t always a fan of public speaking. In fact, I actively avoided it for a long time. The mere thought of standing in front of people, baring my soul, was enough to make me break into a cold sweat. My journey to embracing public speaking wasn’t love at first sight. It took time, nerves, and a bit of self-discovery.

I think it all started at a a brand launch where, despite its success, I felt crippled with nerves- to be very honest, I wanted to be sick the whole time, which wasn’t ideal at all. From this point on, I decided public speaking wasn’t for me. The chimp in my brain, as explained by Professor Stephen Peters in “The Chimp Paradox,” wasn’t a fan. And so I turned down opportunities or avoided them altogether.

What changed? I applied for a TEDx talk…

Fast forward to 2018.  I got bored of myself and this block, so I applied to give a TEDx talk. Surprisingly, I got it. My topic? Supporting rural communities with social media. Standing on that stage, facing my fears, I realised the worst-case scenarios were manageable. The experience was a turning point, and I started to see the potential public speaking held.

Since that TEDx talk, I’ve spoken at various events –  universities to conferences, podcasts to live streams. The nerves evolved into excitement. Public speaking elevated my exposure, credibility, and authority in my field. Even feeling a bit sick was worth it all.

I’m not saying that the ‘cure’ to feeling nervous about speaking in public is a TEDx talk. In all honestly, this could have gone the other way, but there are lots of other ways you can start. Podcasts are a great way, as they are pre recorded videos moving up to live sessions on social media.

Podcasts are really easy because they can be edited and although (hopefully) a LOT of people hear them, it’s just you chatting to yourself or one or two others.

As you gain confidence in one space, you can expand and maybe look at webinars, speaking to smaller audiences, and then speaking to bigger audiences as a natural progression.

Why bother with public speaking?

Besides expanding your reach and exposure, it can directly translate into professional opportunities. I’ve been approached for collaborations and received invitations to contribute to articles, all stemming from my speaking engagements.

Whether you like it or loathe it, it’s hard to deny that public speaking is a powerful tool for personal and professional growth. It’s not just about the immediate buzz but the long-term benefits – increased exposure, enhanced credibility, and a platform to share your expertise authentically.

To those of you contemplating public speaking, know this – it’s okay to feel nervous. The first step in anything new that you do is rarely your best, but it’s a crucial one. Embrace the journey, learn from each experience, and watch as your confidence grows. I’ve been there, and if I can do it, you really can!

Shameless plug – I talk about public speaking in the book mentioned above! You can bag yourself a copy of Small & Supercharged the book through Amazon. Enjoy!

 

5 reasons to invest in yourself

The media is full of negative news- there’s no denying that- but even with all that’s going on, today, I want to urge you to not skimp on investing in yourself. More than that, I want to encourage you to invest in yourself more than ever. Don’t worry- I haven’t completely lost my mind, there are LOADS of ways you can invest in yourself for free, and there are loads of them in this podcast!

5 reasons to invest in yourself

 

With everything going on in the world at the moment, you may have decided to cut any learning budget in a bid to save money. I’m not here to say you must spend money on your growth and development if there’s nothing left in your budget- but what I will say is stopping all forms of training and investment in your personal growth is never a good idea.

The good thing is, you don’t have to spend a fortune on training- really, as with a lot of things in life, you can generally invest time or money (and maybe even both!) to broaden your horizons. From super high ticket courses through to free podcasts, audiobooks, video trainings, books, webinars- the list is nearly endless and there is plenty out there to suit any budget. I promise.

Why should you invest in yourself now?

  1. If you’re not learning, you’re going backwards. If you’re not trying to grow, develop and upskill, you’re losing ground if your competitors are committed to learning. Just because you’ve stopped, it doesn’t mean everyone else has. You don’t want to be lapped by taking your foot off the pedal when it comes to growth, training and personal development.
  2. You’re not alone. If you work for yourself, particularly if you work from home on your own, it can be really lonely. But the thing is, what you’re experiencing won’t be unique to you- you’re not alone. If you invest your time and/or your money in a community full of likeminded people, you will reap the rewards, feel more supported, be able to find shortcuts and expedite your growth.
  3. It can save you time. If you learn from others and their experiences and mistakes, you’ll likely save yourself a huge amount of time. The investment needed for this benefit is time. If you opt for a group like Mastermind, it’s money too, but if you go for a free group, it’s time. You can also get involved with free online trainings, books and lots of other methods to help progress your learning and save yourself a lot of time.
  4. Community and connectors creates opportunity. Connecting with people, whether in real life or through groups, can lead to huge opportunities. It’s a side benefit of why you should invest in yourself- time or money- because just one connection can make an introduction that can change the trajectory of your business, maybe even your life!
  5. It can help your business to grow in challenging times. We all need inspiration to help us grow, but particularly when times are tough, it can be harder to ‘dig deep’ and find these. That’s why investing in yourself is key. Investing in your education can help encourage different thoughts, new ideas and connections. And these are vital to surviving and even thriving when times are tough.

 

Small & Supercharged Mastermind

Top 50 Business Advisers

Well, this is an exciting, one, isn’t it?!

I’ve been named as one of Britain’s Top 50 Business Advisers!

Just a few short weeks ago, I was named as one of Britain’s Top 50 Business Advisers. I was picked from hundreds of advisers from around the UK for my work.

Having spent many years working in and with small businesses (over ten years as a PR and social media consultant!), over the last five years, I have moved into a coaching and mentoring role, helping small businesses to grow and develop further. In addition, I guest lecture at three universities, am Facebook Blueprint Certified, and I’m also a #shemeansbusiness accredited trainer, which is a nationwide programme empowering women to improve their digital skills and embrace social media.

I will now go through to the public vote to find the UK’s Top Ten Advisers.

The Top 50 Adviser Awards are run by small business network Enterprise Nation, the UK’s leading support network for small businesses – in association with Xero, Dell Technologies and Neat. The list was compiled after the awards reached out to fledgling businesses to nominate an adviser that had helped them to build and grow a sustainable business.

The awards, which set out to highlight the work done behind the scenes by experts helping Britain’s army of small businesses to build and grow, revealed a rich vein of dedicated supporters for the UK’s expanding entrepreneurial culture, even during the pandemic.

Emma Jones, founder of Enterprise Nation said: “Business advisers are the unsung heroes behind Britain’s booming small business culture and their insight and experience are needed now more than ever.

“The awards have uncovered some incredible work that has helped firms take steps towards sustainability and growth or managing the current situation by pivoting and by taking a strategic look at their business.

“Research shows that those firms that take advice do better than those that don’t – and it stands to reason that good advice can help avoid some of the damaging, early mistakes entrepreneurs can make that can often force them to give up.

“The awards were designed to show how important this work is in action, in order to help more start-ups and small firms find out about the benefits of taking advice.”

The 50 advisers were chosen from hundreds of entries from around the UK, with ten outstanding experts picked out as the top ten.

It’s such a huge honour to have made it into the Top 50 across the UK. For someone who works in such a niche industry, it feels particularly special.

If you’d like to vote for me (and I would be really grateful if you did! The link is here. Votes close at midnight on 18th November 2020.

Solution Focused Jackie McCormick

What’s been good about today? It’s a good question, isn’t it?

On today’s podcast, I talk to the amazing Jackie McCormick, a Solution Focused Therapist and her insights on, well, everything, are just amazing!

Seeing the good, sleep, serotonin and being solution focused with Jackie McCormick

We chat about how the mind works and how the actions we take each day help to strengthen the pathways in the brain – whether that’s good or bad. We discuss looking for the positives, even on dark (and, at the moment, Covid filled!) days. We talk about the small steps we’re all capable of taking to help improve the way we feel… and the knock on benefits that these have on our brain chemicals.

We chat about how being solution focused can help you achieve your ‘preferred future’, help with confidence, anxiety, performance and phobias… and how slight adjustments in the way you think –  how simple exercises you can do – can change your path.

As we are on the brink of lockdown 2.0 in England, this podcast is a MUST listen to now, if you’re listening to this when Covid 19 and lockdowns are a distant memory, or you’re in another part of the world, you’ll still finish listening feeling empowered, a lot more in control, a solution focused.

Find out more about Jackie here…

On her website

On her Instagram

The Shotgun & Chelsea Bun Club and burnout to balance with Victoria Knowles-LacksIf you’re into ladies’ shooting at all, you’ll no doubt know about the Shotgun & Chelsea Bun Club and its founder Victoria Knowles-Lacks. In this episode of the Small & Supercharged Podcast, Victoria talks about the Shotgun & Chelsea Bun Club, National Ladies Shooting Day, and her best selling book Make It Happen, which tracks her journey from burnout to balance. It’s been quite a journey!

The Shotgun & Chelsea Bun Club and burnout to balance with Victoria Knowles-Lacks

If you’ve read Victoria’s book (and if not, you really should!), you’ll know how open and honest she is, and in the podcast you’ll hear all about this. Victoria talks about why and how she started the Shotgun & Chelsea Bun Club and what it provides to ladies looking to shoot, and how this has grown from the seed of an idea into what she’s created now. We talk about how her work life looked as the business was growing, which involved driving around the country to each shoot, why and how she started the National Ladies Shooting Day, and what that has grown into, and how the business is structured now.

On from the business, we also have a chat about Victoria as a person and the challenges that she’s faced. We talk about her beloved father, Karl, who sadly passed away after a five year battle with cancer. Not only do we talk about the way that her dad’s illness impacted on her, but also the value of community and how the Shotgun & Chelsea Bun Clubbers supported her and showed up for her during that period. We also touch on the benefits of social media and how focusing on the good can be hugely valuable and have a very positive impact on you in all sorts of ways. The support of Victoria’s Dad was definitely one.

The Ladies Shooting Club

The Ladies Shooting Club is the Shotgun & Chelsea Bun Club’s sister brand, but is a membership platform that Victoria created. Originally, the membership was linked to the Shotgun & Chelsea Bun Club, but then it got split to cater for potentially different audiences. Victoria split the Ladies Shooting Club and the Shotgun & Chelsea Bun Club so one focuses on membership and community, and the second is just events.

The book – Make It Happen

It might seem like a bit of a leap as Victoria is very well known in shooting circles, but Victoria has recently published a book all about mindset and motivation in addition to how she reorganised her business. She talks about how, when her Dad was poorly, she got a whole lot of perspective on everything and started to use this for her book.

Victoria, as you’d expect, is so open in this podcast. She talks about perspective, lessons she’s learnt, how she shares thing and why, and the amazing reaction she’s had to her book. We also talks about the process of writing the book and how she promoted the writing of the book and the journey she’s been on with the writing. From staring at blank Google documents to deciding the cover.

We also chat about launching the book. We talk about how Victoria felt about getting best seller status on Amazon, how she did it, and how it kept growing and developing as the day went on.

To get your hands on a copy of the Make It Happen Book, you can get it here on Amazon or through Victoria Knowles-Lack’s website here.

To find out more about the Shotgun & Chelsea Bun Club and Ladies Shooting Club, click on the links and you’ll be whisked over to there!

What to wear for a TEDx talkSo, today we’re delving into what to wear for a TEDx talk a bit more, in light of my TEDx Malvern talk that’s fast approaching. Today I’m actually going to focus on the top half. I was going to do top, middle and bottom but it felt a bit too ‘The Price Is Right’ so I went for top and bottom. I probably didn’t need to explain that. I might have shown my age a bit. You know, with Michael Barrymore? No – let’s crack on…

What to wear for a TEDx talk – the top half

In this blog, I’m talking tops, blazers, jackets, ponchos, shirts and jewellery.

If you haven’t see my first blog about how to dress for a TEDx talk, then you can follow the link and have a read. It introduces ‘the Glam Squad’ without who I would probably be sat in a corner rocking. They had a really tricky brief.. mainly because I’m a complete nightmare when it comes to clothes, but to recap on a few things before we carry on…

  • The background of the stage will be black
  • The talk will be filmed
  • I’m ‘aware’ of my height and don’t wish to look any taller
  • I am rather conscious of my stomach area (I blame my children) and would like to avoid any attention being drawn to that

On top of this, I think when you’re doing any form of public speaking, meeting people for the first time, presenting a professional, you want to look ‘right’. This doesn’t mean a suit. It doesn’t mean black. It means smart but, more importantly, authentically you.

I don’t know about you, but when I’m wearing something I feel awkward in, the day/event doesn’t feel good. You know when you’re made to go to weddings and social events and you wear things that make you feel odd but you think you have to? Yep, I’m talking about that. And I for one am done with feeling awkward because of what I’m wearing. Of course, the people who have come to see the TEDx talk, well, anyone who has given up their precious time to see any talk, deserves respect. You should make an effort. They have given up their most valuable commodity and while you need to plan and prep what you’re going to say, I also think it’s important to show effort in your appearance. But not at the expense of feeling odd, because you just won’t do your best work. But there’s a happy medium. And that’s what the ‘Glam Squad’ – Karen and Sophie – and I had in mind.

The top

We talked about the top… layer one if you will. There was the stomach issue to contend with, but apart from that it was pretty fair game.

I’ve always loved the Joules Rosamund Top and the shape of the neckline and the way the shirt falls ticked a lot of boxes. Each season they have different prints and there have been some completely gorgeous ones in the past (I mean, I’m cross I didn’t buy them then!), but that’s just life! At the time of writing this, there are three prints available in the Rosamund: Blue Bird Blossom, Cream Dog Walkers and Navy Poppy. They’re all lovely, but the cream one did it for me. I also felt that this option would contrast enough with the jacket options I was looking at but wouldn’t compete. The hemline was also nice as it worked tucked in or hanging outside trousers… some shirts work much better tucked in, but this is really adaptable. So that was on the possible pile.

Next up was a top from Boden. Karen suggested something with my brand colour in, which is maroon. Until I spent most of a weekend looking at maroon tops, I didn’t realise how many different colour maroons there were! They vary hugely from proper red to deep and dark, like red wine. I much prefer the wine end of the spectrum… I’m a bit pale for full on red. Anyway, after a lot of searching, I found two possibles on Boden’s site and they were both on sale. Yay. By the time I pulled my finger out one was available in my size. Egged on my Karen and Sophie it was ordered and appeared two days later. The top in question was Aurora and I picked Black Forest as a colour. They also did/do (depending on when you read this!) a really lovely green that I’m tempted to buy too, but that’s another story! The main body is jersey fabric, it has a simple round collar and semi-sheer sleeves with a spot design. Is it something I would have normally looked at? Nope. But when Karen suggested the colour choice, that was my focus and it made me think outside the box. The colour is absolutely lovely and although a touch more pinky than my maroon, it feels like it’s very much from the same family. It’s very different to the Joules shirt, but really nice.

Last but not least, the third contender was a navy and white striped shirt from Crew Clothing. This was, again, in their sale section, but we all thought that the vertical stripes would be slimming and that navy and white is a classic combination.

What to wear for a TEDx talkThe jacket

We discussed jackets, blazers, coats, capes and ponchos for a while. Now, as I have said before, comfort is important to me… so that was at the forefront of any decision. In order to address the stomach issue, any top jacket/cape/poncho would need to be of a suitable length to finish below my waistline, and this would also help to soften the height issue. Nothing says ‘you’re tall’ than a jacket that looks too short!

We discussed different ideas and agreed that the blazer format was best. This is smart and shows a serious-ness, which you want. Professional but when teamed with other garments, gives a relaxed and friendly feel while still showing respect.

When we agreed on this, I called on my friends at Butler Stewart and they very kindly agreed to loan me two different jackets. Both are cut to the Jemma pattern, which is single breasted with two buttons. I’ve always loved the shape of this jacket, and the length too. Its cut means it looks great buttoned up or unbuttoned, and the shape of the jacket when buttoned means  you can still see the top underneath, which is nice.

Anna said she would send me two different options – both the Jemma Jacket, but two different colours: Pearl Grey and Willow Green. Both colours are really lovely and completely my taste. The grey will clearly work well with stronger colours (like the Boden top and the Crew Clothing shirt), but the Willow Green has orange and pink detail in the tweed, which will also work well with the Boden top and also the cream Joules shirt too. I also liked the fact that Butler Stewart is a ‘friend’ and Anna, the lady behind it, is a member of the Small & Supercharged group. Wearing a tweed also gives a strong nod to my countryside roots, but the way this tweed is would mean it works really well in a more ‘corporate’ setting too. A MASSIVE thank you to Butler Stewart for letting me loan these jackets.

The jewellery

I’ll put you out of your misery – I’ll be wearing Hiho Silver!

As you know, I work with Hiho Silver, own lots of the pieces they make and love the range. Emma, the MD, kindly said I could loan anything I like, so I chatted to the Glam Squad. I asked to borrow the Long Chained Cherry Roller (three and five roller versions), a Bobbly Necklace, and a circle necklace too, which Michelle (the Countess of Contentment) sent with two chains. I do also have my own Double Chained Cherry Roller that I wear all the time too. As for my wrists, I always was an old sterling silver bangle I was given as a gift by my grandmother (no idea of its origin), a Springy Bangle, Cherry Roller and Foxtail. I also have a Foxy Roller that comes out on special occasions. Ring wise, my Snaffle Ring never leaves me, and neither does my wedding and engagement ring. Last up – ears. I always wear diamond studs. They were my other grandmother’s and I wear them all the time. I kept them ‘for best’ for years and then decided that was a rubbish policy.

So, why did I chose the pieces I did?

The Long Chained Cherry Rollers were chosen so we could experiment with jewellery over the top of a shirt. I’ve seen the five roller one look gorgeous over chunky knits as well as shirts and tops, so that was a must. The shorter one makes a great addition too and can be worn on its own or layered with the longer one.

What to wear for a TEDx talkThe Bobbly is a true statement piece. I adore this piece of jewellery. It’s a great weight, is beautifully made, moves is a really lovely way and is thick enough to be seen from afar. I like the detail of the balls and the links and I like the story behind it too.

The ring necklaces were something I asked for at the last minute. As I was sending over my list, I recalled an image I had seen from a recent Fairfax & Favor shoot where the ring necklace was used on a longer chain and I just loved it. I thought it might work with the two shirt options because of the ‘v’ shaped neckline that could be created… well, that was the thought.

Although the Long Chained Cherry Rollers have rose gold plating detail, silver is my colour really. My wedding and engagement rings are white gold, and I’ve just always been drawn to silver. I love the rose gold detailing on the Cherry Rollers and my Foxy Bangle, but I am more comfortable with silver being the key colour. Again, you have to feel comfortable. I’ve never been a huge fan of yellow gold – I don’t think it really goes with my complexion…

All my hand and wrist jewellery is special to me, so that was always going to come with me! I’ll talk you through all of those pieces another time! You can find out more about the story behind the Cherry Roller here though!

And if you’ve got to here – WELL DONE YOU! I would love to hear your thoughts on what to wear for public speaking… what do you feel comfortable in?

 

 

 

The Brand Stylist - Brand BrillianceIf you’ve seen my Instagram in particular, you will have noticed that a book is a regular feature in my pictures. And this book is Brand Brilliance. It’s by the very talented Fiona Humberstone, also known at The Brand Stylist. But saying I just loved the book wasn’t enough… because I’m also taking Fiona’s fabulous online course, Design for Go Getters, and loving the whole process.

How did I find The Brand Stylist?

I actually can’t remember with complete certainty(!) but I think that I first found Fiona and The Brand Stylist on Amazon. I mean, that’s where I find a lot of people… either that or through podcasts I listen to. But I’m fairly sure that my first ‘meeting’ with Fiona was on Amazon, when I bought ‘How To Style Your Brand’. I have a HUGE thing about branding and being on brand. Having worked with so many business over the years, ‘on brand’ is a phrase I have used a lot. It’s something that any and every business owner needs to be concerned with and something I continually assess. And I don’t always get it right – far from it – but I am constantly trying. Over the years I have picked up a huge amount from the talented graphic designers I have worked with, but Fiona’s take was a little different. She clearly is bursting with technical knowledge, but she brings as slightly ‘softer’ side to it. Fiona talks about what ‘season’ your business is and the colours and style of these. It’s something that (in my experience at least) has taken a while to kind of marinade and develop in my head. I did enjoy ‘How To Style Your Brand’, but it left me with a lot of questions (I tend to think about things a lot!) that swilled about in my head.

Then Brand Brilliance came along

I was listening to a Me and Orla podcast where Sara Tasker interviewed Fiona. She was LOVELY. Approachable, jolly, insightful and passionate. I listened to the podcast a number of times and felt inspired after each listen. Fiona spoke about her new book, Brand Brilliance, and it sounded incredible. I trundled off to Amazon again and bought it. It’s not a cheap book (it’s around the £20 mark), but it is worth every single penny. I’ve paid £5 for books and felt ripped off, but I felt that Brand Brilliance was exceptional value. Before we even get to the content, the book is a work of art. It’s a lesson in layout and font, style, imagery… and that’s just how the book is, rather than what it contains. The content blew me away. It’s superb and I have recommended it to SO many people. When I meet up with people, I regularly take it along for them to see… and I think that everyone I have shown it to has purchased it! I loved the book and will be re-reading it again very, very soon.

But it didn’t stop there…

See, when you have a positive (I mean, really positive) ‘experience’ with someone, you find out more about them. I related to the book and Fiona’s philosophy and wanted to find out more about her and what made her tick, so I signed up to her newsletter and followed Fiona on social media (she’s usually found under her brand The Brand Stylist) and adored her content. And then she announced a course… Design for Go Getters. The course was run online and, again, not exactly cheap but, because of the book, I was quietly confident I would get exceptional value… and I was right.

What’s Design for Go Getters?

Design for Go Getters is The Brand Stylist’s online course that sheds a lot more light on design, its impact, how it works and what it says (and how to achieve it too!). As I said, I have a huge interest in design and have seen first hand the impact of good design vs. poor design and the impact this has on every area of a business and the perception of a brand. So I was keen to get some ‘proper’ education under my belt, that built on what I had learnt and loved from Brand Brilliance. I’m yet to finish the course (but when I do I intend to revisit, review and expect I’ll get more and more from it each time I look at it!), but I am enjoying every second. Combining mixed media, examples, information and challenges, I am lapping up the experience, the course… and have taken huge inspiration from it in terms of in terms of branding and design… but a whole lot more too.

So, that’s why I love The Brand Stylist. If you have even the slightest interest in branding and design, I would suggest ou follow Fiona on social media and have a good read of her blogs, they’re inspiring too. You don’t have to buy any of the above at all (and I haven’t been asked to write this, just FYI, I just want to share things with you that I love that I think you might like too!), but I wanted to share it with you, just in case.

Find Fiona here, at her online home The Brand Stylist

how to learn on a budgetAs you know, I’m a bit of a learning junkie. I love learning don’t just focus solely on business. As I write this, I’ve just finished a book on psychology, have started a book on photography (yep, really!), then I have a book on public speaking (in preparation for my TEDx talk) and then I have Arianna Huffington’s ‘Thrive’, which I started, but then stopped as it was picked as the Small & Supercharged Book Club’s book. As you can see… it’s a diverse mix! In this blog, I’m going to share some ways to learn on a budget. Why? Because I see huge value in upskilling and believe everyone should seek out knowledge. But I also appreciate that not everyone has the budget for some of the methods, hence I’ll be chatting about how to learn on a budget.

Finding the time to learn

Obviously reading books is one way to learn, and I do a lot of it. I know the next sentence makes me sound rather sad, but I rarely watch TV. Although watching something mindless has its place, I just felt it was a waste of my time to be doing it too often. So I diverted to books. So, after the children are in bed, I will read for a bit, and I love it.

It doesn’t all revolve around books!

Of course, learning doesn’t start and end with books. I don’t like to think about the money I spend on books too much (!) but I have to say I have found a way to buy a lot of them for next to no money (and I mean, I have picked some up for 1p plus postage!) but I’ll cover book buying on another blog and share some of my tips. Don’t get me wrong, I do buy a lot of new books too, but if it’s an older book, there are bargains to be had! If you like to learn by reading, there’s a plethora of free material out there. You can learn a HUGE amount on a budget. Actually, you can learn masses for free. I mean, this blog is one example… and there are plenty of other blogs too, obviously. In addition, many people have freebees created to grow their mailing lists, and a lot of these are really useful. If you’re also interested in other ways to learn, there’s lots out there… and lots for free or low cost too.

So free is best?

There’s nothing wrong with paying for learning materials, coaching, courses, etc. Far from it. In fact, I pay for all of them! I also believe that paid content is actually better, but that’s another discussion. My point with this article is that even if you have no money or are on a really tight budget, you can learn amazing things for free. It’s a real ‘how to’ guide for how to learn on a budget.

What’s the difference between free and paid for content?

There are lots of differences between paid for and free content and, in my experience, you have to ‘work harder’ for free content. By this, I mean you’ll need to kiss a few frogs to find the Prince of content. You’ll find it might take you longer to extract what you need… and it might be spaced out over a few blogs/type of content. You might also find that the content is produced in a less logical fashion. For example, if I was doing, say, a course on how to get into magazines, I would create it in such a way that it guided people through the process, gave examples, templates and helped show the possibilities using a range of media. It would all be in one place and flow. You can find out how to get published in magazines online. You can Google it, you can poke around this website, and there’s lots of information there, but you’ll need to read, filter, curate it and come up with a plan.

There’s plenty of ways to learn on a budget… here are a few free/low cost ways to learn on a budget…

Ways to learn on a budget

  • Blogs – yep, the humble blog. Many thought leaders, entrepreneurs and experts have their own blogs – it’s the most basic form on content marketing and helps their SEO as well as their ‘status’, so many have blogs.
  • Groups – there are many free groups (like my Small & Supercharged group on Facebook) that allow business owners to engage, ask questions and learn from each other. These can be so SO useful and I’ve see amazing things happen inside the S&S group in this way.
  • Newsletters – subscribing to newsletters from people you feel can teach you something (hint, hint – I would love it if you’d sign up to mine – you’ll get PR, marketing and social media tips as well as general news from me and my clients… and I promise not to bombard you!), isn’t a bad idea. My advice here would be to pace yourself! If you sign up to too many in one hit you’ll realise that your inbox is full of stuff you won’t ever have the time to read…
  • Podcasts – if you enjoy learning on the go, podcasts are for you! Actually, I often have one on in the background if I’m doing admin or something that is more of a process rather than creative. I also listen to podcasts when I walk the dog. There are some great ones out there – I work with Sam at Haynet on the Haynet Podcast and really enjoy listening to Sam’s (we do alternate episodes!). For more podcast inspiration, hope over to iTunes and select your genre and see what you can find.
  • Books and audiobooks – yes, these are paid for if you want to own them, but the cost varies hugely.
  • Videos – I LOVE YouTube and find the never ending stream of videos a joy. You can find videos about anything on YouTube, you can subscribe to channels you like and people you enjoy, and YouTube will even tell you when they’ve uploaded if you like. Again – shameless plug, but my YouTube Channel is here if you fancy subscribing!

 

I’m not going to include courses, retreats, coaching, masterminds and live events here because although I believe they are all hugely valuable when used correctly, they are an investment. If we’re looking at value, they can deliver a huge ROI, but as we’re looking purely at the pounds, shillings and pence, it would be wrong to include them here.

How do you like to learn? What’s the best way you learn for free? I’d love to know.

bespoke cross country coloursA little while ago, I wrote an article for Horse & Hound all about what cross country colours mean to the people who ride in them. With insight from Paul Tapner, Mary King, David Doel and Nicki Strong, the piece attracted lots of attention and was also fascinating to write. Cross country colours, in my mind at least, cross over into branding. But how on earth do you get ones that reflect what you want?! And how do you stand out from the crowd? The answer lies in bespoke cross country colours.

Enter Super X Country

Becci Harrold runs Super X Country and is also an accomplished event rider in her own right. She started Super X Country in 2010 when she couldn’t find any base layers that suited her taste.

“Before there was a very very slim choice,” said Becci. “There were no online XC colours back then, so it was a case of turning up to a tack shop and seeing what they had. I was horrified when my mum pulled out a heavy, dull, dark rugby shirt! We put it back on the rail and went home to design my own. I was 16 when I did my first event and wore my own colours that I had made from the very start. It was only when I left A levels at 18 I decided to start the business as I had more time and knowledge having done business and textiles!”

Now, Super X Country offers a staggering array of highly customisable designs. At the time of writing this (so, depending on when you read it, the numbers might change!) there are 19 breathable base layer colours to choose from that can be customised with stars, spots and checks in 31 different colours (and, if you select a ‘burst’ pattern, you can have up to three different colours in the design). In addition, there’s a rose gold and a unicorn set. And I haven’t even mentioned the custom hat silks…

Do you find people pick similar colour combinations for their bespoke cross country colours?

“When I post a picture on social media of a set, that usually becomes the favourite for many people for a week or two, and then something different shows up and then that takes over,” said Becci. “It goes in waves! Some people are deadset on their favourite colour but I’m finding now that many people are influenced by a good looking set that I might have put together or another customer”

Becci has some amazing plans for the future and will be appearing at a number of events this season and beyond. In addition, she’s incredibly active on social media – you can follow Super X Country on Instagram, or Facebook, and obviously you can visit the Super X Country website to see the range of amazing designs available, to give you inspiration to create your own bespoke cross country colours.