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Should you start a podcast?

Should you start a podcast?

According to a few different sources, there are over two million podcasts in existence at the moment. But should you start one? On this episode, I share what rocks and sucks, what’s a yay and a nay, about creating and producing a podcast.

Should you start a podcast?


As with any form of content creation, there’s a time commitment and potentially a financial commitment too, and as with so many things, it’s unlikely to be an overnight success. BUT with persistence, dedication, and passion, having your own podcast can reap huge rewards. And not just in the ways you’d think!

I really do love the Small & Supercharged Podcast. As we move ever closer to the 200th episode (how did that happen!), I realise it’s given me a lot more than I could have imagined. Yes, it’s clocked up a LOT of listens (thank you to each and every person that’s listened!), but it’s also given me the opportunity to speak to some incredible, inspiring people. I’ve learnt lots from these interactions and, for that, I will always be grateful. It’s also allowed me to help more people. Because, to me, that really is important.

When you record and publish a podcast, you’re reaching people in a different way. If you’re reading this, you’re likely to be on your phone- or maybe your computer- but you are having to focus on this (although, if you’re walking at the same time, well done you!). If you produce video content, the same applies. With a podcast, you can accompany people in a different way. You can hang out with them on walks. You can be with them in the car when they’re on long journeys. You can even join them in the gym (but there’s no need to get sweaty!). It allows you to reach people in a different way and integrate into a different bit of their world. And I think that’s really cool.

So anyway, hopefully this podcast will be useful- it’s a very honest account of how producing this weekly episode works for me… enjoy.

Small & Supercharged Mastermind

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Where should I be on social media?

where should I be on social media

Have you ever asked yourself where you should be? Not geographically, but more on social media?! This podcast should hopefully help give you more of an idea about the questions you need to ask yourself, how to find out where your audience is hanging out, and also help you to feel like you’re spending your time on the social media platforms where you can make a difference.

Where should I be on social media?


With so many social media platforms available today, it can be incredibly hard to work out where you need to be, to deliver the maximum return on your effort. Being overwhelmed by all the things can lead to a lack of impact which, when you’re trying to be in all the places, and you’re doing a lot of work, is more than a little galling. Hopefully, this podcast will help.

On this episode, I take a look at different ways to work out where you could be, and where your audience is. I also explore different content types, and how to get the info you need to make those decisions. I hope it helps!

Never miss an episode by subscribing on Apple Podcasts…

Small & Supercharged Mastermind

 

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Ice cream, cows, a cafe opening and more with Stef Bennett from Bennetts Willow Barn

Stef Bennett - Bennetts Willow Barn

2021 has been a busy year for many, and Stef Bennett, the lady behind @wife_onthe_farm on Instagram, Bennetts Willow Barn and Bennetts milk round would definitely agree.

Ice cream, cows, a cafe opening and more with Stef Bennett from Bennetts Willow Barn


Not only have Stef and her husband opened a new cafe on the family farm in Worcester, they’ve also welcomed a third child to the family (a month before the cafe opened!), grown the milk round that started during Covid, and continued to grow their glamping business too.

On this episode of the podcast, Stef talks all about her journey from solicitor to small business owner, farm diversification, ice cream, juggling mum life and work life… and a very special event that’s happening in September with me- Social Sessions- which combines social media workshops with chat, cake, and a whole lot more too.

To find out more about Bennetts Willow Barn- see the website here and make sure you give them a follow on Instagram.

And to find out more about Stef- who is clearly superwoman, follow her on Instagram here.

…and, if you’d like to find out when our next event is happening and make sure you get to hear all about it, sign up to my mailing list here!

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6* features you might not know that Instagram has…

features you might not know instagram has

We all know social media gets a lot of stick around trolling and negativity, but did you know that some platforms have various controls to help you take the power back?

6* features you might not know that Instagram has…

 

On this episode of the podcast I share some of the features inside Instagram’s settings to help you have more control over your negative interactions with people on Instagram.

We all know that not everyone who uses social media is a ‘nice’ person- and we know that trolling, threatening behaviour and general negativity absolutely exist. Whilst we might not be able to prevent anything negative ever coming our way, there’s a lot available, inside the app, inside Settings, that you can use to help stop a lot of it ever entering your DMs or clogging up your comments.

* It could well be more than six… I lost count!

Small & Supercharged Mastermind

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Inspiring us all with video via Mumsnet & HELLO! with Victoria Hutton

Victoria Hutton- Video by Victoria

Victoria Hutton aka Video by Victoria is a freelance videographer and editor based in London, and has previously held the roles of Head of Video at both Mumsnet and HELLO! Now, in a slight change of direction, she’s helping businesses of all sizes embrace and see real results from their use of video.

Inspiring us all with video via Mumsnet & HELLO! with Victoria Hutton

Victoria started her business not that long before Covid, and being unable to work in the way she was planning certainly caused her to get creative and pivot, and create the #selfshootclub. Now, in addition to inspiring creators and founders to create their own video through lifting the lid on techniques and more, Victoria has also worked on some stunning campaigns for brands like Holly & Co and The Positive Birth Company, to name but two. And the great thing is, she takes us along on the journey through her social media!

Of course, in addition to hearing all about Victoria’s journey, we also chatted about the highs and lows of self employment and Victoria kindly shared some hints and tips to help us all take better video. Enjoy!

To find out more about Victoria and what she does, you can find her on Instagram or go on over to her website. On Instagram, I’d also suggest you check out her Reels and the tutorials that go with them too… free and absolutely BRILLIANT!

 

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Working to keep riders safer with BETA and the Summer of Safety

Working to keep riders safer with BETA and the Summer of Safety

Have you heard of BETA? Most people in the trade have heard of the British Equestrian Trade Association, but not everyone is aware of the work of BETA- although if you’re an equestrian you will have come into contact with BETA’s work more than you might thing. The label on your body protector, the logos on your feed bags, the training the retailers in the shops you visit receive- all connected to BETA.

Working to keep riders safer with BETA and the Summer of Safety

On this episode of the Small & Supercharged Podcast, I speak to Claire Williams, the Executive Director of BETA, and Dr Di Fisher, Chief Medical Officer of BETA, about BETA’s Summer of Safety; what that’s all about, amazing competitions and who’s coming on Live to share their experiences.

The Summer of Safety was created to cover a lot of areas of safety connected to the equestrian world. Whilst riding hats and body protectors, quite rightly, play a big role in the campaign, there’s a lot more to it too. Through speaking to other professionals in the industry and well known riders who are happy to share their experiences connected to safety, this campaign has been designed to encourage people to get a whole new understanding of why safety matters. And what we can all do to help keep ourselves a whole lot safer, whether it’s on the horse, off the horse, at shows and events, or just on the yard at home.

In addition, Claire and Di talk about safety as a whole, and the great work that’s going on behind the scenes to help keep us safer- not to scare anyone- simply to make the equestrian sport we all love as safe as it can be. It’s a good one!

On the podcast, Claire mentions some Lives she’s recorded- here is a link to BETA’s YouTube channel with many of those recordings.

To find out more about the British Equestrian Trade Association, see…

The website

Facebook

Instagram

And to follow Dr Di, find her on…

Instagram

Facebook

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Do you need a Facebook Group?

Do you need a Facebook Group?

Do you need a Facebook Group? Well, it depends.

Facebook Groups have HUGE scope to help you find likeminded people, connect around shared passions and interests, and build a true community, but they can be hugely demanding from a time point of view. And if you don’t put in the work, they’re unlikely to yield the results you’d like…

Do you need a Facebook Group?

A little while ago, I was giving a webinar and someone asked me whether they should have a Group or a Page on Facebook. To me, they’re very different animals, so I took the opportunity to explore this a bit further on this week’s episode of the podcast. Hopefully, if you tune in, you’ll be a whole lot more informed and it’ll help you understand the key differences between Pages and Groups, to find which one/s suit you the best, to help you achieve what you like.

To give you a super quick guide…

You might need a Facebook Group if…

  • You have a cause you want to create a community around
  • You have a subject that you’re deeply passionate about that you know others share in that you’d like to share knowledge and create a community around
  • You’re part of something that you want to create a community around

In short, Facebook Groups are about the community. Whilst you have admins who help to manage the Group, ensure people play by the rules, etc, Groups are driven by community. Everyone (who wants to) contributes. You as an admin aren’t responsible for every post. And you as an admin don’t need to respond to every post. When the Group starts, you might need to do a lot more of this, but when it’s established, it’s a different animal.

When it comes to Pages, I really do believe that brands need Facebook Pages- Pages act as the shop window to the brand. The brand controls all content posts. The brand should be responding to all comments. The brand should be leading the fans and followers vs. in a Group where it kind of leads itself.

However, Groups can be awesome. The Small & Supercharged Facebook Group, which I founded quite a few years ago now, has provided an awesome community for equestrian and rural businesses. And it’s helped people to grow and develop their businesses by being part of it… you can join the FREE Group here.

And, if you want to take your learning to the next level, master your marketing, score on social media, and make shifts in your business mindset too, in addition to being part of an awesome community, then you might want to have a look at the Mastermind group too…

Small & Supercharged Mastermind

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Human physio to veterinary physio to online business that grew despite Covid, with Maeve Sheridan

Covid has caused a whole lot of pivots this year, and being unable to work in the usual way certainly gave Maeve Sheridan the opportunity to drive another part of her business forward.

Human physio to veterinary physio to online business that grew despite Covid, with Maeve Sheridan


Maeve is a veterinary physiotherapist, a human physiotherapist, and also runs Activate Your Seat, which is an online exercise programme created to help riders improve strength and flexibility in the saddle through carefully tailored exercises done against the resistance of a bungee.

Since Maeve trained as a human physio, she’s continued to develop her skillset, become a veterinary physiotherapist, moved her human side to work exclusively with riders, and found a way to work with them all over the world. Maeve’s knowledge is second to none, and seeing how she works with riders and horses, how she shares her knowledge on social and through the Rider Clinic (with Dr Diane Fisher) and other lives, is a joy to watch, and a real joy to share too.

Find out how Maeve has created a business that has accommodated Covid and continues to grow and expand in all sorts of ways.

Small & Supercharged Mastermind

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Are newsletters dead? Should you be showing your email list a little bit more love?

Are newsletters dead?‘Are newsletters dead?’ I was asked this question on a training a few weeks ago. And I couldn’t say ‘no’ fast enough. Because I really don’t think they are. I think quality mailing lists are magic.

Are newsletters dead? Should you be showing your email list a little bit more love?


We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and take the action/s we like… but that doesn’t mean they’re dead.

In fact, when someone gives you their email address (all done correctly, with permission, etc), they’re inviting you to contact them. Unlike social media where we’re largely hoping they see it, you’re delivered your message right into their inbox. This is hugely powerful, if you think about it, isn’t it?

You might not think that open rates are at the same levels you’d like, in a perfect world, but neither is social media reach or engagement, is it? The fact that so many people DO decide to not just acknowledge that you’ve sent them an email, but then open it to see what you have to say and spend their very precious time reading it is, again, something to consider.

There are lots of positives about newsletters and email marketing – and the good news is that it will cost you zero to find out about it (listen to the podcast as step one!), but it could also cost you zero to get started if you use any of the providers who allow you to start your list for free, and only start charging you when you pass a certain number of subscribers.

There are SO many reasons why email marketing is incredibly valuable to businesses, brands and influencers, don’t overlook it or see it as irrelevant. Unlike social media, the power to deliver the message (and have it delivered in front of the right people) is yours with an email… which is quite a big deal.

What do you think? Are you an email marketing devotee or have you *slightly* neglected your list of late and need to show it a teeny bit more care and attention?

Small & Supercharged Mastermind

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How to face significant challenges & persistent concussion syndrome with Issy Carlill & Dr Diane Adamson

How to face significant challenges & persistent concussion syndrome with Issy Carlill & Dr Diane Adamson

Not all that long ago, I had an email land in my inbox from Issy Carlill, also known as Zigzag Eventing. Issy had a story she wanted to share, that she felt would help others, and I jumped at the chance. If you’re an equestrian – you are going to enjoy this one. It’s interesting, terrifying, educational and also uplifting. It’s the kind of episode that I would not just encourage you to listen to, but I would also encourage you to share with other equestrians. Because, in all honesty, the information in it is so good- and so useful- that it really could change the game for someone…

How to face significant challenges & persistent concussion syndrome with Issy Carlill & Dr Diane Adamson


A few months ago, Issy’s two horses were involved in a road accident. Thankfully, both horses recovered and are OK, but that wasn’t the only thing going on in Issy’s world. In fact, at around the same time, Issy was diagnosed with a mild traumatic brain injury, and persistent concussion syndrome. The latter being from a concussion sustained from two years ago.

These are big subjects, so I called on Dr Diane Adamson, trauma consultant and Chief Medical Officer of BETA, to talk to us about brain injury and concussion in relation to what happened to Issy. And as you’d expect, she also offers lots of tips and information about how to deal with concussion, when to seek help, and so much more too.

These are serious subjects. This podcast is obviously not any form of medical advice at all- please contact your doctor if you have any concerns whatsoever- but I personally learnt a huge amount. I also cringed a fair amount thinking about previous injuries and how I should have responded in certain situations, after learning what really does go on inside your skull when you have concussion.

To follow Izzy online, you can find her on Instagram here. To follow Dr Di, you can find her on Instagram and on Facebook too.

Small & Supercharged Mastermind

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